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Boss Bottled Absolu

Fail

The top 5 products take 100% of clicks, so Boss Bottled Absolu is a Fail.

Flapen Score
29
29 / 100
Ranks 2,439 of 2,481 Beauty niches · −18 vs the category median of 47
Market size
£41K/yr32K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Boss Bottled Absolu against its category

The dotted line is the Beauty average. Past it, Boss Bottled Absolu is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boss Bottled Absolu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boss Bottled Absolu 32K times last year and spent an estimated £41K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
2.6%
Market size, estimated
£41Ka year
Peak month
December5.3× the quietest month
Top search term
boss bottled absolu19K searches a year

02 · Price

A sale here is worth £49.94.

Listings sell for £49.94 on average, from £42.27 to £58.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £49.94 that is £5K to £12K a year per listing.

Average price
£49.94inside the $15 to $100 sweet spot
Price range
£42.27–£58.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£5K–£12K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Fragrances. It carries 2,386 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Fragrances
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,386per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Boss Bottled Absolu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Boss Bottled Absolu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Boss Bottled Absolu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boss bottled absolu19K/yr
  • boss absolu9K/yr
  • boss absolute perfume for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Boss Bottled Absolu

We read the reviews and the return reasons for every product selling here.

79%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.9%of orders come back
“the smell is absolutely disgusting”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Boss Bottled Absolu questions

Answered from the same tracked data.