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Bond Repair

Fail

The top 5 brands take 98% of clicks, so Bond Repair is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£320K/yr333K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
59%top-5 click share · 7 brands · 155 sellers

Flapen Score

Bond Repair against its category

The dotted line is the Beauty average. Past it, Bond Repair is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bond Repair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bond Repair 333K times last year and spent an estimated £320K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
9.6%
Market size, estimated
£320Ka year
Peak month
September3.3× the quietest month
Top search term
bond repair69K searches a year

02 · Price

A sale here is worth £9.99.

Listings sell for £9.99 on average, from £3.04 to £25.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £9.99 that is £10K to £12K a year per listing.

Average price
£9.99under the $15 to $100 sweet spot
Price range
£3.04–£25.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Hair Masks. It carries 3,567 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#144in Hair Masks
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,567per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bond Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

155

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

1%

  • Brand 143%
  • Brand 240%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bond Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Bond Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bond repair69K/yr
  • loreal bond repair45K/yr
  • ogx bond repair54K/yr
  • bond repair treatment37K/yr
  • elvive bond repair20K/yr
  • hair bond repair treatment12K/yr
  • loreal elvive bond repair11K/yr
  • ogx heat protection spray15K/yr
  • ogx bond protein repair13K/yr
  • hair bond repair10K/yr

Reviews and returns

What reviews say buyers love and hate about Bond Repair

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
11%of negative reviews mention “Hair Related”
<0.1%of orders come back, a rate Amazon rounds to zero
“Ineffective on my hair”
A buyer, on “Hair Related”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bond Repair questions

Answered from the same tracked data.