Boldify
brand-locked demand (top 5 brands take 100% of clicks) — Boldify doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Boldify profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Boldify is a £145K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 44/100.
Boldify: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.5% over the last 90 days and 6.3% of searches end in a purchase.
£145K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 12 products
Top Boldify products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COLOR WOW Root Cover Up Medium Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £16.64
- Rating
- 4.4/5
- Reviews
- 5,739
- Age
- 12y ago
COLOR WOW Root Cover Up Dark Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £16.74
- Rating
- 4.0/5
- Reviews
- 4,556
- Age
- 12y ago
COLOR WOW Root Cover Up Light Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 3,453
- Age
- 12y ago
COLOR WOW Root Cover Up Blonde Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £17.23
- Rating
- 3.1/5
- Reviews
- 1,685
- Age
- 11y ago
COLOR WOW Root Cover Up Dark Blonde Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £21.51
- Rating
- 4.0/5
- Reviews
- 4,296
- Age
- 9y ago
Trending
90-day click momentum
COLOR WOW Root Cover Up Platinum Instantly Cover Greys + Touch Up Highlights Create Thicker Looking Hairlines Water Resistant Sweat Resistant - No Mess Multi Award Winning Root Touch Up
- Price
- £21.11
- Rating
- 4.0/5
- Reviews
- 4,296
- Age
- 12y ago
COLOR WOW Root Cover Up Blonde Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £17.23
- Rating
- 3.1/5
- Reviews
- 1,685
- Age
- 11y ago
COLOR WOW Root Cover Up Dark Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £16.74
- Rating
- 4.0/5
- Reviews
- 4,556
- Age
- 12y ago
COLOR WOW Root Cover Up Dark Blonde Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £21.51
- Rating
- 4.0/5
- Reviews
- 4,296
- Age
- 9y ago
COLOR WOW Root Cover Up Light Brown Instant Root Touch Up Powder for Grey Coverage Highlight Blending and Fuller-Looking Hairlines | Award-Winning Water & Sweat Resistant
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 3,453
- Age
- 12y ago
Newest
by launch date
LOPHE Instantly Hairline Powder & Root Touch Up Waterproof & Windproof Hair Concealer for Receding Hairlines Professional Shadow Powder with Mirror & Puff Dark Coffee
- Price
- £4.82
- Rating
- 4.0/5
- Reviews
- 2,041
- Age
- 2y ago
Instantly Hairline Powder Instant Root Touch Up Concealer Windproof & Sweatproof Formula with Micro-Mirror & Puff for Receding Hairlines & Thinning Areas (Light Brown)
- Price
- £5.11
- Rating
- 4.0/5
- Reviews
- 2,041
- Age
- 2y ago
MIFELOY Root Touch Up Powder Cover Up Hair Color for Grays Root Coverage for Women Men Roots Concealer for Beard Line Eyebrow Instantly Shadow Powder for Thinning Grey Hairline Dark Brown
- Price
- £6.03
- Rating
- 4.2/5
- Reviews
- 512
- Age
- 3y ago
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Brown
- Price
- £12.26
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 5y ago
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Medium Brown
- Price
- £12.32
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- COLOR WOW76%
- Boldify10%
- LOPHE9%
- Hair Genetics3%
- Mifeloy2%
- Open — no brand owns it (0%)
Boldify demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 2.1×
Top Boldify search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colour wow root touch up31K/yr
- root touch up powder46K/yr
- color wow root cover up16K/yr
- wow root cover up16K/yr
- root powder9K/yr
- root cover up powder9K/yr
- hair root powder9K/yr
- colour wow root cover up6K/yr
- wow colour root cover up5K/yr
- hair root touch up powder5K/yr
What reviews say buyers love and hate about Boldify
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Product Colur Wow is excellent always covers up regrowth very well”
“Easy application”
“It builds coverage gradually”
“Colour is great”
“Easy to use”
What buyers complain about
69% of reviews“Not very good coverage”
“extremely poor value for money”
“For Mr the colour is a bit too light”
“Very light on hair for a medium brown doesnt cover well should be a light brown”
“Doesnt work”
Boldify return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Boldify questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
