Boldify

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

6.3%

Market size, estimated

£145Ka year

Peak month

May2.1× the quietest month

Top search term

colour wow root touch up31K searches a year

Listings sell for £13.52 on average, from £4.82 to £21.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £13.52 that is £7K to £10K a year per listing.

Average price

£13.52under the $15 to $100 sweet spot

Price range

£4.82–£21.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£7K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Hair Colour. It carries 9,548 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Hair Colour

Average rating

4.03 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,548per listing

Listings tracked

12

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months