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Body Wipes

Maybe

An estimated 0.2% of orders come back. But products sell for $7.36 on average, outside the sweet spot, so Body Wipes is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£382K/yr495K searches / yr
90-day growth
+40.1%search demand this quarter
Competition
54%top-5 click share · 16 brands · 22 sellers

Flapen Score

Body Wipes against its category

The dotted line is the Beauty average. Past it, Body Wipes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Wipes 495K times last year and spent an estimated £382K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months
495K
Growth, 90 days vs prior 90
+40.1%
Conversion, latest week
10.5%
Market size, estimated
£382Ka year
Peak month
June2.4× the quietest month
Top search term
body wipes113K searches a year

02 · Price

A sale here is worth £7.36.

Listings sell for £7.36 on average, from £2.44 to £20.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £7.36 that is £11K to £15K a year per listing.

Average price
£7.36under the $15 to $100 sweet spot
Price range
£2.44–£20.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #174 within Bath & Body. It carries 3,100 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#174in Bath & Body
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,100per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Body Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

19%

  • Brand 136%
  • Brand 221%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Body Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Body Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body wipes113K/yr
  • fresh wipes85K/yr
  • body wipes for adults no shower68K/yr
  • shower wipes31K/yr
  • fresh wipes body wipes23K/yr
  • body wipes for women no shower20K/yr
  • rinse free bath sponges18K/yr
  • bed bath wipes for adults16K/yr
  • antibacterial body wipes14K/yr
  • body wash wipes for adults11K/yr

Reviews and returns

What reviews say buyers love and hate about Body Wipes

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Smell”
18%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Smaller than I expected”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Body Wipes questions

Answered from the same tracked data.