body wipes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Market size
Good£382K£382K/yr · 495K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,100.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.44–£20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, body wipes is a £382K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £442K–£589K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 10.5%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 2.1%
- Avg brand age
- 48 months
- Avg seller age
- 171 days
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
19%
- freshWIPES36%
- LOLE'S21%
- Comfy Life9%
- Scrubzz6%
- Carell5%
- WHYWORRY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOLES XL Body Wipes - Cleansing No Shower Bed Bath Wet Wipes for Adults - Large & Fresh - Ideal for Camping Gym Travel Hospital (1pk x 48)
LOLE'S£4.864.7★864 rev
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
freshWIPES£5.294.7★2,647 rev
Comfy Life Premium Full Body Cleansing Wet Wipes For Adults - Large Luxury Fresh-feel Rinse-free Fragrance-free Bed Bath Intimate-care Soft Sheets (1 Pack (80 Wipes)
Comfy Life£9.664.7★4,263 rev
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Ocean Fresh Scent - Extra Large Biodegradable - Dermatologically Tested & Suitable for Elderly or Disabled - Great for Camping
freshWIPES£5.394.7★2,647 rev
Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing
Scrubzz£8.394.6★46,969 rev
Newest
by launch date
FreshWipes Antibacterial Body Wet Wipes For Adults 5 Pack (60 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
freshWIPES£20.072,647 rev
G4GOODS Antibacterial Premium Adult Body Cleansing Wipes 3 Packs (216 Wipes) Rinse-Free Bathing Wipes Cleans Cares Protects Wet Wipes for Seniors Incontinence Travel & Bed Bath Care
G4GOODS£6.10144 rev
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
freshWIPES£5.292,647 rev
WhyWorry Body Wipes for Adults No Shower Fresh Scent 20x30 cm 50 Count
WHYWORRY£10.71619 rev
60 XL Body Wipes Wet Wipes for Adults No Shower 6 Packs of 10 Extra Moist Bath with Aloe & Vitamin E for Camping Travel Gym & Bedridden Care
REFRESHIFY£9.721,636 rev
Trending
90-day click momentumFreshWipes Antibacterial Body Wet Wipes For Adults 5 Pack (60 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
freshWIPES£20.074.7★
Swypes Large Body Wipes for Adults No Shower - 6 Pack Shower Wipes 100% Biodegradable Dual-Sided Cleansing Wet Wipes for Adults with Vitamin E for Face & Body Perfect for Gym Travel & Camping
Swypes£6.224.6★
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
freshWIPES£5.294.7★
Body Wipes for Adults No Rinse 40 Extra Large Wet Wipes 20x30cm Alcohol-Free for Incontinence & Elderly Care Aloe & Lanolin Bathing Washcloths for Sensitive Skin
FifthPulse£4.364.5★
FreshWipes Mini Antibacterial Body Wipes for Adults 1 Pack (10 Wipes) - Biodegradable Wet-Wipes - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping (Coconut Breeze)
freshWIPES£3.314.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Great product for all sorts of reasons”
“Excellent cleaning product”
“Ease of use”
“Good price”
“These are a good size”
“As advertised”
“This cleans me so well”
“stay moist”
“are soft to the skin”
What buyers complain about
“Smaller than I expected”
“these are almost bone dry”
“Awful floor cleaner smell”
“not as thick as I thought”
“Not a full body cleanse”
“Costly”
“May cause rashes”
“Not as good as they used to be”
“as my hair dried my hair felt all sort of sticky”
“This item arrived contaminated with an orange sticky substance on the outer wrapper”
Top return reasons
Common questions
- Is body wipes profitable to sell on Amazon United Kingdom?
- The niche generates £382K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the body wipes niche?
- 16 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in body wipes?
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Smell. The return rate is 0.2%.
- When does demand for body wipes peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the body wipes niche?
- Listings span £2.44–£20.35; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 3,100 reviews — the moat a new listing must climb.
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