Body Wipes
Body Wipes shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Body Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Body Wipes is a £382K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Body Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +40.1% over the last 90 days and 10.5% of searches end in a purchase.
£382K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 26 products
Top Body Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOLES XL Body Wipes - Cleansing No Shower Bed Bath Wet Wipes for Adults - Large & Fresh - Ideal for Camping Gym Travel Hospital (1pk x 48)
- Price
- £4.86
- Rating
- 4.7/5
- Reviews
- 864
- Age
- 3y ago
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
- Price
- £5.29
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 10mo ago
Comfy Life Premium Full Body Cleansing Wet Wipes For Adults - Large Luxury Fresh-feel Rinse-free Fragrance-free Bed Bath Intimate-care Soft Sheets (1 Pack (80 Wipes)
- Price
- £9.66
- Rating
- 4.7/5
- Reviews
- 4,263
- Age
- 4y ago
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Ocean Fresh Scent - Extra Large Biodegradable - Dermatologically Tested & Suitable for Elderly or Disabled - Great for Camping
- Price
- £5.39
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 2y ago
Scrubzz Disposable Rinse Free Bathing Wipes - 25 Pack - All-in-1 Single Use Shower Wipes Simply Dampen Lather and Dry Without Shampoo or Rinsing
- Price
- £8.39
- Rating
- 4.6/5
- Reviews
- 46,969
- Age
- 9y ago
Trending
90-day click momentum
FreshWipes Antibacterial Body Wet Wipes For Adults 5 Pack (60 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
- Price
- £20.07
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 9mo ago
Swypes Large Body Wipes for Adults No Shower - 6 Pack Shower Wipes 100% Biodegradable Dual-Sided Cleansing Wet Wipes for Adults with Vitamin E for Face & Body Perfect for Gym Travel & Camping
- Price
- £6.22
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 2y ago
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
- Price
- £5.29
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 10mo ago
Body Wipes for Adults No Rinse 40 Extra Large Wet Wipes 20x30cm Alcohol-Free for Incontinence & Elderly Care Aloe & Lanolin Bathing Washcloths for Sensitive Skin
- Price
- £4.36
- Rating
- 4.5/5
- Reviews
- 1,942
- Age
- 1y ago
FreshWipes Mini Antibacterial Body Wipes for Adults 1 Pack (10 Wipes) - Biodegradable Wet-Wipes - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping (Coconut Breeze)
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 6y ago
Newest
by launch dateFreshWipes Antibacterial Body Wet Wipes For Adults 5 Pack (60 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
- Price
- £20.07
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 9mo ago
G4GOODS Antibacterial Premium Adult Body Cleansing Wipes 3 Packs (216 Wipes) Rinse-Free Bathing Wipes Cleans Cares Protects Wet Wipes for Seniors Incontinence Travel & Bed Bath Care
- Price
- £6.10
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 9mo ago
FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping
- Price
- £5.29
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 10mo ago
WhyWorry Body Wipes for Adults No Shower Fresh Scent 20x30 cm 50 Count
- Price
- £10.71
- Rating
- 4.7/5
- Reviews
- 619
- Age
- 1y ago
60 XL Body Wipes Wet Wipes for Adults No Shower 6 Packs of 10 Extra Moist Bath with Aloe & Vitamin E for Camping Travel Gym & Bedridden Care
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 1,636
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
19%
- freshWIPES36%
- LOLE'S21%
- Comfy Life9%
- Scrubzz6%
- Carell5%
- WHYWORRY4%
Body Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Top Body Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body wipes113K/yr
- fresh wipes85K/yr
- body wipes for adults no shower68K/yr
- shower wipes31K/yr
- fresh wipes body wipes23K/yr
- body wipes for women no shower20K/yr
- rinse free bath sponges18K/yr
- bed bath wipes for adults16K/yr
- antibacterial body wipes14K/yr
- body wash wipes for adults11K/yr
What reviews say buyers love and hate about Body Wipes
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“great fragrance”
“Great product for all sorts of reasons”
“Excellent cleaning product”
“Ease of use”
“Good price”
What buyers complain about
62% of reviews“Smaller than I expected”
“these are almost bone dry”
“Awful floor cleaner smell”
“not as thick as I thought”
“Not a full body cleanse”
Body Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
