body scrubber
Skip itPrices mostly outside the sweet spot ($3.88–$16.29) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£247K£247K/yr · 607K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,872.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.88–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, body scrubber is a £247K/yr Amazon United Kingdom market (607K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £254K–£318K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 6.4%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.2%
- Avg brand age
- 29 months
- Avg seller age
- 169 days
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
23%
- INNERNEED36%
- HIEERBUS13%
- Row&Keep13%
- Alyvisun5%
- Sndyi5%
- flexii4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INNERNEED Food-Grade Soft Silicone Body Scrubber Shower Brush Black
INNERNEED£5.494.4★14,622 rev
Silicone Body Scrubber Gentle Exfoliating Body Scrubber for the Shower Silicone Loofah with Easy-Lathering Bristles Durable and More Hygienic Than Traditional
HIEERBUS£4.064.4★568 rev
Silicone Back Scrubber 17In Extended Anti-Slip Handle Body Scrubber Body Brush Back Brush Long Handle for Shower Double Sided Shower Brush Back Washer for Cleansing and Exfoliating Bath Essentials
Row&Keep£7.724.1★3,221 rev
Row&Keep Silicone Body Scrubber Premium Shower Scrubber Nourishing Cleaning & Exfoliating Your Skin Lather Boosting Bristles with Ergonomic No-Slip Handle Exfoliator and Scrubber-black
Row&Keep£3.884.0★429 rev
![Alyvisun Silicone Body Scrubber with Hook and Suction Handheld Shower Bath Brush for Body [Gently Exfoliate & Massage] Body Cleansing Brush for All Skin Type (Black)](https://m.media-amazon.com/images/I/51qe4bI4TLL.jpg)
Alyvisun Silicone Body Scrubber with Hook and Suction Handheld Shower Bath Brush for Body [Gently Exfoliate & Massage] Body Cleansing Brush for All Skin Type (Black)
Alyvisun£4.464.3★2,214 rev
Newest
by launch date
Redfly Silicone Body Scrubber Gentle Exfoliating Shower Scrubber Body Brush with Easy Lathering Bristles Silicone Loofah for Deep Cleaning Bath Brush for Women Men Sensitive Skin Black
Redfly£4.3851 rev
Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou
Holou£10.5815 rev
LauTus1 Silicone Body Scrubber - Gentle Exfoliating Shower Brush with Suction Cup & Hook Soft Loofah Alternative for Men Women All Skin Types - Sage Green
LauTus1£7.4881 rev
INNERNEED Silicone Body Cleansing Brush Exfoliating Scrubber Pink
INNERNEED£5.0810,906 rev
flexii Silicone Body Scrubber - Premium Body Brush for Sensitive Skin Gentle Body Exfoliator & Shower Scrubber Exfoliating Silicone Loofah for Men & Women - Charcoal
flexii£7.63331 rev
Trending
90-day click momentumRedfly Silicone Body Scrubber Gentle Exfoliating Shower Scrubber Body Brush with Easy Lathering Bristles Silicone Loofah for Deep Cleaning Bath Brush for Women Men Sensitive Skin Black
Redfly£4.384.2★
Row&Keep Silicone Body Scrubber Premium Shower Scrubber Nourishing Cleaning & Exfoliating Your Skin Lather Boosting Bristles with Ergonomic No-Slip Handle Exfoliator and Scrubber-black
Row&Keep£3.884.0★
INNERNEED Silicone Body Cleansing Brush Exfoliating Scrubber Pink
INNERNEED£5.084.4★
Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou
Holou£10.584.7★
2 Packs Silicone Body Scrubber Dual-Sided Shower Scrubber Exfoliating Body Scrub Brush Silicone Loofah for Women Men Kids Deep Cleansing and Massage Tool
Thboxes£6.384.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Appears well made”
“Gentle on skin”
“AS DESCRIBED”
“Good value for money”
“easy to clean”
“clean my skin”
“Easy to use”
“Effective, nice feel, very easy to keep clean and lathers soap nicely”
“Hygienic”
“Pretty good, holding up quite good”
What buyers complain about
“A bit smaller than expected”
“Rubbish”
“Slightly expensive and therefor 4 stars”
“Not very good at scrubbing”
“weak it doesnt do the job”
“Broke first go”
“awkward to use”
“however doesnt lather very well”
“too soft for me”
“I found it to be very harsh on the skin”
Top return reasons
Common questions
- Is body scrubber profitable to sell on Amazon United Kingdom?
- The niche generates £247K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the body scrubber niche?
- 15 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in body scrubber?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for body scrubber peak?
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- What does it cost to enter the body scrubber niche?
- Listings span £3.88–£16.29; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 3,873 reviews — the moat a new listing must climb.
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