Skip to content

Body Scrubber

Fail

Prices span $3.88–$16.29, mostly outside the sweet spot, so Body Scrubber is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£247K/yr607K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
60%top-5 click share · 15 brands · 20 sellers

Flapen Score

Body Scrubber against its category

The dotted line is the Beauty average. Past it, Body Scrubber is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Scrubber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Scrubber 607K times last year and spent an estimated £247K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
607K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
6.4%
Market size, estimated
£247Ka year
Peak month
January1.4× the quietest month
Top search term
silicone body scrubber240K searches a year

02 · Price

A sale here is worth £6.36.

Listings sell for £6.36 on average, from £3.88 to £16.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.36 that is £13K to £16K a year per listing.

Average price
£6.36under the $15 to $100 sweet spot
Price range
£3.88–£16.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #26 within Bath & Body. It carries 3,873 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#26in Bath & Body
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,873per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Body Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Brand 136%
  • Brand 213%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Body Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Body Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone body scrubber240K/yr
  • body scrubber160K/yr
  • silicone scrubber57K/yr
  • silicone shower scrubber23K/yr
  • silicone scrubber body16K/yr
  • silicone loofah19K/yr
  • shower scrubber for body21K/yr
  • shower body scrubber12K/yr
  • silicone body brush11K/yr
  • body exfoliator scrubber6K/yr

Reviews and returns

What reviews say buyers love and hate about Body Scrubber

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.2%of orders come back
“A bit smaller than expected”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Body Scrubber questions

Answered from the same tracked data.