body scrub
Worth a lookShows low returns (0.1%), but soft demand (-9.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£901K£901K/yr · 2.2M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£2.04–£21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,156.63avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, body scrub is a £901K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
body scrub market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- £608K–£760K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 86%
- Out of stock
- 0.5%
- Avg brand age
- 43 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
176
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
20%
- Dove40%
- Organic Shop13%
- SANCTUARY10%
- Dr Teal's9%
- PraNaturals4%
- Aveeno3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top body scrub search terms
- body scrubs678K/yr
- body scrub690K/yr
- exfoliating body scrub183K/yr
- dove body scrub172K/yr
- body exfoliator75K/yr
- scrub67K/yr
- body scrub exfoliator49K/yr
- body exfoliator scrub33K/yr
- dove scrub34K/yr
- dove exfoliating body scrub29K/yr
Top body scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml
Dove£3.444.6★120 rev
Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
Dove£3.714.5★77 rev
Organic Shop 250ml Body Scrub Hydrating Coconut
Organic Shop£4.234.4★16,060 rev
Dove Exfoliating Body Polish Body Scrub Macadamia & Rice Milk 10.5 oz
Dove£8.914.6★32,136 rev
Sanctuary Spa Exfoliating Body Scrub No Mineral Oil Cruelty Free and Vegan Body Exfoliator 200 ml
SANCTUARY£3.594.7★779 rev
Newest
by launch date
medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
medicube£13.42986 rev
Dirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml
Dirty Works£3.295 rev
Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml
Dove£3.44120 rev
Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
Dove£3.7177 rev
Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea
Organic Shop£3.2216,060 rev
Trending
90-day click momentumDirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml
Dirty Works£3.295.0★
medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
medicube£13.424.4★
Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea
Organic Shop£3.224.4★
Dr Teals Shea Sugar Scrub Prebiotic Lemon Balm 538Gm
Dr Teal's£6.474.7★
Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
Dove£3.714.5★
What buyers say about body scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Soft and smooth”
“Great honest product”
“it cleans your body”
“Good value for money”
“Good for spotty skin”
“A great choice for everyday hydration”
“Perfect for my dry skin”
“Does what it says”
“This is an effective body scrub”
What buyers complain about
“Allergic reaction”
“a bit pricey”
“smells very artificial than other products”
“Not as effective”
“Really small”
“Burns your skin”
“More of a chunky texture which kind of put me off as I didn't enjoy the sensation”
“Poor quality”
“One of the worst scrub ever”
“The stick is very hard”
Top return reasons
Common questions
- Is body scrub profitable to sell on Amazon United Kingdom?
- The niche generates £901K/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the body scrub niche?
- 19 brands and 176 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in body scrub?
- Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.1%.
- When does demand for body scrub peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the body scrub niche?
- Listings span £2.04–£21.92; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 7,157 reviews — the moat a new listing must climb.