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Body Scrub

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -9.2% this quarter, so Body Scrub is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Market size
£901K/yr2.2M searches / yr
90-day growth
-9.2%search demand this quarter
Competition
46%top-5 click share · 19 brands · 176 sellers

Flapen Score

Body Scrub against its category

The dotted line is the Beauty average. Past it, Body Scrub is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Scrub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Scrub 2.2M times last year and spent an estimated £901K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £901K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
5.4%
Market size, estimated
£901Ka year
Peak month
May1.7× the quietest month
Top search term
body scrubs678K searches a year

02 · Price

A sale here is worth £7.60.

Listings sell for £7.60 on average, from £2.04 to £21.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £7.60 that is £11K to £15K a year per listing.

Average price
£7.60under the $15 to $100 sweet spot
Price range
£2.04–£21.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #30 within Body. It carries 7,157 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#30in Body
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,157per listing
Listings tracked
35

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Body Scrub products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£108K£144K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

176

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 86%

Open market

20%

  • Dove40%
  • Organic Shop13%
  • SANCTUARY10%
  • Dr Teal's9%
  • PraNaturals4%
  • Aveeno3%

Demand

Body Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Body Scrub search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • body scrubs678K/yr
  • body scrub690K/yr
  • exfoliating body scrub183K/yr
  • dove body scrub172K/yr
  • body exfoliator75K/yr
  • scrub67K/yr
  • body scrub exfoliator49K/yr
  • body exfoliator scrub33K/yr
  • dove scrub34K/yr
  • dove exfoliating body scrub29K/yr

Reviews and returns

What reviews say buyers love and hate about Body Scrub

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
9%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Body Scrub questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data