Body Scrub
Body Scrub shows low returns (0.1%), but soft demand (-9.2% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Body Scrub profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Body Scrub is a £901K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Body Scrub: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.2% over the last 90 days and 5.4% of searches end in a purchase.
£901K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 35 products
Top Body Scrub products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 6mo ago
Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago
Organic Shop 250ml Body Scrub Hydrating Coconut
- Price
- £4.23
- Rating
- 4.4/5
- Reviews
- 16,060
- Age
- 4y ago
Dove Exfoliating Body Polish Body Scrub Macadamia & Rice Milk 10.5 oz
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 32,136
- Age
- 7y ago
Sanctuary Spa Exfoliating Body Scrub No Mineral Oil Cruelty Free and Vegan Body Exfoliator 200 ml
- Price
- £3.59
- Rating
- 4.7/5
- Reviews
- 779
- Age
- 4y ago
Trending
90-day click momentum
Dirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 4mo ago
Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 16,060
- Age
- 1y ago
Dr Teals Shea Sugar Scrub Prebiotic Lemon Balm 538Gm
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 1,669
- Age
- 2y ago
Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago
Newest
by launch datemedicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 4mo ago
Dirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 6mo ago
Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago
Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 16,060
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
176
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
20%
- Dove40%
- Organic Shop13%
- SANCTUARY10%
- Dr Teal's9%
- PraNaturals4%
- Aveeno3%
Body Scrub demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.7×
Top Body Scrub search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body scrubs678K/yr
- body scrub690K/yr
- exfoliating body scrub183K/yr
- dove body scrub172K/yr
- body exfoliator75K/yr
- scrub67K/yr
- body scrub exfoliator49K/yr
- body exfoliator scrub33K/yr
- dove scrub34K/yr
- dove exfoliating body scrub29K/yr
What reviews say buyers love and hate about Body Scrub
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Beautiful smell”
“Soft and smooth”
“Great honest product”
“it cleans your body”
“Good value for money”
What buyers complain about
51% of reviews“Allergic reaction”
“a bit pricey”
“smells very artificial than other products”
“Not as effective”
“Really small”
Body Scrub return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Scrub questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
