Body Scrub
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -9.2% this quarter, so Body Scrub is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 2,481 Beauty niches · +7 vs the category median of 4754
- Market size
- £901K/yr2.2M searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 176 sellers
Flapen Score
Body Scrub against its category
The dotted line is the Beauty average. Past it, Body Scrub is stronger. Inside it, weaker.
Market
The Body Scrub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Scrub 2.2M times last year and spent an estimated £901K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £901K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £901Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- body scrubs678K searches a year
02 · Price
A sale here is worth £7.60.
Listings sell for £7.60 on average, from £2.04 to £21.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £7.60 that is £11K to £15K a year per listing.
- Average price
- £7.60under the $15 to $100 sweet spot
- Price range
- £2.04–£21.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #30 within Body. It carries 7,157 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 94%
- Out of stock, average day
- 0.5%
- Average rank
- #30in Body
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,157per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Body Scrub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 6mo ago

Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago

Organic Shop 250ml Body Scrub Hydrating Coconut
- Price
- £4.23
- Rating
- 4.4/5
- Reviews
- 16,060
- Age
- 4y ago

Dove Exfoliating Body Polish Body Scrub Macadamia & Rice Milk 10.5 oz
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 32,136
- Age
- 7y ago

Sanctuary Spa Exfoliating Body Scrub No Mineral Oil Cruelty Free and Vegan Body Exfoliator 200 ml
- Price
- £3.59
- Rating
- 4.7/5
- Reviews
- 779
- Age
- 4y ago
Trending
estimated 90-day click momentum
Dirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 4mo ago

Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 16,060
- Age
- 1y ago

Dr Teals Shea Sugar Scrub Prebiotic Lemon Balm 538Gm
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 1,669
- Age
- 2y ago

Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago
Newest
by launch date
medicube Body Peel Shot with Hypochlorous Acid | Gentle Body Exfoliating Serum for Dead Skin Cells Rough Patches & Uneven Texture | Rice Extract Panthenol for Hydrating & Smoothing Care | 9.46 fl.oz
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 4mo ago

Dirty Works Yummy Buff Salt Scrub - Exfoliating Body Polish Smoother Skin Gentle Buffing Deep Cleanse Renewing Luxurious Treat - 300ml
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Dove Bridgerton Exfoliating Scrub Body Scrub Love & Meadows 225 ml
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 6mo ago

Dove Limited Edition Bridgerton Raspberry Rendezvous Body Scrub exfoliating scrub with a raspberry & rose tart scent for deep nourishment 225 ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago

Organic Shop 250ml Body Scrub Collagen Boost Melon Care with Shea
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 16,060
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
176
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 86%
Open market
20%
- Dove40%
- Organic Shop13%
- SANCTUARY10%
- Dr Teal's9%
- PraNaturals4%
- Aveeno3%
Demand
Body Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Body Scrub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body scrubs678K/yr
- body scrub690K/yr
- exfoliating body scrub183K/yr
- dove body scrub172K/yr
- body exfoliator75K/yr
- scrub67K/yr
- body scrub exfoliator49K/yr
- body exfoliator scrub33K/yr
- dove scrub34K/yr
- dove exfoliating body scrub29K/yr
Reviews and returns
What reviews say buyers love and hate about Body Scrub
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Scrub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









