body powder puff
Skip itPrices mostly outside the sweet spot ($2.10–$13.60) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great315.22avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.20avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 141K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.10–£13.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, body powder puff is a £46K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
body powder puff market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 6.0%
- Avg brand age
- 27 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
69
Top-5 brand share
46%
Top 20: 82%
Top-5 click share
36%
Top 20: 70%
Open market
50%
- SUMTree15%
- YUGEVRA10%
- ZHIYE8%
- Aeaocvo7%
- LIONVISON6%
- ZFFAFUR4%
Demand
Weekly Amazon search volume, last 30 weeks — -26.5% search growth over the last 90 days.Top body powder puff search terms
- powder puff and container29K/yr
- dusting powder container with puff13K/yr
- body powder puff18K/yr
- body powder puff and container14K/yr
- talcum powder puff5K/yr
- dusting powder container25K/yr
- powder puff case4K/yr
- powder puffs for body powder3K/yr
- dusting powder puff4K/yr
- talcum powder puff and container4K/yr
Top body powder puff products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glass Body Powder Puff Container 4-Inch with 2 Soft Puffs (3.6 & 3.2) Ideal for Body Powder Talcum or Glitter Elegant Gift for Women Multi-Use Storage for Jewellery or Sweets
YUGEVRA£10.454.7★42 rev
SUMTree Glass Body Powder Puffs and Container Dusting Powder Container with 2 Puffs Washable and Reusable for Women Empty Talcum Box Container for Baby Small Amber
SUMTree£9.444.8★76 rev
ZHIYE 2 Pcs Body Powder Puffs with Glass Dusting Powder Container - Washable Reusable Puffs for Body Talcum & Bath Powder Empty Storage Box for Women & Baby Skincare
ZHIYE£7.504.8★31 rev
Powder Puff Box with Puff Multi Purpose Storage Container Green
LIONVISON£5.534.5★966 rev
ZFFAFUR 3-Piece Deluxe Powder Puff and Jar Set - Crystal Glass Storage with Two Large Reusable Puffs for Face and Body - Classic Vanity Organizer
ZFFAFUR£11.125.0★4 rev
Newest
by launch dateZHIYE 2 Pcs Body Powder Puffs with Glass Dusting Powder Container - Washable Reusable Puffs for Body Talcum & Bath Powder Empty Storage Box for Women & Baby Skincare
ZHIYE£7.5031 rev
ZHIYE 2 Pcs Body Powder Puffs with Glass Dusting Powder Container - Washable Reusable Puffs for Body Talcum & Bath Powder Empty Storage Box for Women & Baby Skincare
ZHIYE£7.4831 rev
8.5x6cm Heart Shaped Powder Container with 2 Pcs 7cm Heart Bow Puffs Reusable Dusting Powder Container Clear Glass Storage Jar with Pink White Puffs for Women Body Powder
YTLSDHF£7.221 rev
2 Pcs Body Powder Puff and Container Dusting Powder Container with Puff Washable and Reusable Soft Body P-owder Puffs Amber Multi-Use Storage for Jewelry Storage Elegant Gift for Women
Nlsqw£8.773 rev
ZFFAFUR 3-Piece Deluxe Powder Puff and Jar Set - Crystal Glass Storage with Two Large Reusable Puffs for Face and Body - Classic Vanity Organizer
ZFFAFUR£11.124 rev
Trending
90-day click momentumZHIYE 2 Pcs Body Powder Puffs with Glass Dusting Powder Container - Washable Reusable Puffs for Body Talcum & Bath Powder Empty Storage Box for Women & Baby Skincare
ZHIYE£7.504.8★
ZHIYE 2 Pcs Body Powder Puffs with Glass Dusting Powder Container - Washable Reusable Puffs for Body Talcum & Bath Powder Empty Storage Box for Women & Baby Skincare
ZHIYE£7.484.8★
2 Pcs Body Powder Puff and Container Dusting Powder Container with Puff Washable and Reusable Soft Body P-owder Puffs Amber Multi-Use Storage for Jewelry Storage Elegant Gift for Women
Nlsqw£8.774.4★
8.5x6cm Heart Shaped Powder Container with 2 Pcs 7cm Heart Bow Puffs Reusable Dusting Powder Container Clear Glass Storage Jar with Pink White Puffs for Women Body Powder
YTLSDHF£7.225.0★
ZFFAFUR 3-Piece Deluxe Powder Puff and Jar Set - Crystal Glass Storage with Two Large Reusable Puffs for Face and Body - Classic Vanity Organizer
ZFFAFUR£11.125.0★
What buyers say about body powder puff
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, speedy delivery, thanks”
“Cute and large”
“Exactly as advertised”
“Overall, I think its a nice jar for the money”
“It looks attractive”
“Soft and fluffy”
“Makes lovely presents for friends as I am very happy with mine”
“This smells beautiful”
“It is easy to use”
“keep sparkling clean”
What buyers complain about
“Smell not as strong as expected”
“Bit small”
“feel very expensive”
“The jar is quite thick glass”
“Very poor quality design if I hadn't opened it”
“Too floury, doesnt spread evenly”
“MADE MY SKIN ITCH”
“Irregular shape not so helpful”
“didnt last long”
“The puffs could be better as I can't really get a good grip on the one I prefer to use”
Top return reasons
Common questions
- Is body powder puff profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 55 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the body powder puff niche?
- 39 brands and 69 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in body powder puff?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.6%.
- What does it cost to enter the body powder puff niche?
- Listings span £2.10–£13.60; the average listing price is £7.20 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.