Body Paint
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $24K a year here, so Body Paint is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £24K/yr76K searches / yr
- 90-day growth
- +25.9%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 22 sellers
Flapen Score
Body Paint against its category
The dotted line is the Beauty average. Past it, Body Paint is stronger. Inside it, weaker.
Market
The Body Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Paint 76K times last year and spent an estimated £24K. The top 5 brands take 77% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- +25.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £24Ka year
- Top search term
- body paint33K searches a year
02 · Price
A sale here is worth £11.31.
Listings sell for £11.31 on average, from £3.36 to £38.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.31 that is £0 to £1K a year per listing.
- Average price
- £11.31under the $15 to $100 sweet spot
- Price range
- £3.36–£38.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #340 within Make-up. It carries 3,434 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 11.0%
- Average rank
- #340in Make-up
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,434per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Body Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AOOWU Ultraviolet Glow Face Body Paint Set 8 Colors UV Blacklight Neon Fluorescent Face Paint Non Toxic Face Painting with Palette Brush Club Makeup Art Paint Kit for Adults Kids Halloween Party
- Price
- £6.24
- Rating
- 4.2/5
- Reviews
- 1,387
- Age
- 3y ago

Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Body Paint Stick .75 oz (21 g) (White)
- Price
- £12.28
- Rating
- 4.4/5
- Reviews
- 16,081
- Age
- 14y ago

LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.40
- Rating
- 4.2/5
- Reviews
- 1,200
- Age
- 3y ago

Moon Creations Face & Body Paint Tubes | Primary Set | 12ml | Ready to Use Face Paint | No Flake | Cruelty Free Made in UK | Face Paint for Kids Adults Fancy Dress Festivals Halloween & More
- Price
- £7.58
- Rating
- 4.2/5
- Reviews
- 1,739
- Age
- 8y ago

Bowitzki 14 Colors Face Body Paint Set Cream Makeup 20ml Water Based Face Painting Special Effects For Adults Halloween Christmas Party Stage Cosplay 0.7OZ Each
- Price
- £13.29
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 1y ago
Trending
estimated 90-day click momentum
AOOWU Ultraviolet Glow Face Body Paint Set 6 Colors UV Blacklight Neon Fluorescent Face Paint Non Toxic Face Painting Club Makeup Art Paint Kit for Adults Kids Party Carnival
- Price
- £4.64
- Rating
- 4.2/5
- Reviews
- 1,387
- Age
- 3y ago

Mehron Hydro Prep Pro Hydrating Hyaluronic Acid Serum Moisturizing And Hydrating Hyaluronic Face Serum For Face Gel Makeup Primer 4 Fl Oz 120 Ml
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 1y ago

Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Body Paint Stick .75 oz (21 g) (Light Gray)
- Price
- £11.91
- Rating
- 4.4/5
- Reviews
- 16,081
- Age
- 12y ago

BOBISUKA Face Body Paint Palette + 10PCS Brushes Set 15 Color Professional Face Painting Pallet Kit for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Women Adults Non-Toxic Washable
- Price
- £9.42
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago

LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
- Price
- £3.36
- Rating
- 4.2/5
- Reviews
- 1,200
- Age
- 3y ago
Newest
by launch date
Mehron Hydro Prep Pro Hydrating Hyaluronic Acid Serum Moisturizing And Hydrating Hyaluronic Face Serum For Face Gel Makeup Primer 4 Fl Oz 120 Ml
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 1y ago

BOBISUKA Face Body Paint Palette + 10PCS Brushes Set 15 Color Professional Face Painting Pallet Kit for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Women Adults Non-Toxic Washable
- Price
- £9.42
- Rating
- 4.2/5
- Reviews
- 108
- Age
- 1y ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.21
- Rating
- 4.6/5
- Reviews
- 824
- Age
- 1y ago

YBUETE Blue Face Body Paint Professional Paint for Halloween Cosplay Costume Party Full-coverage Multi-Color Cream Makeup Blendable Body Painting for Adults Halloween Cosplay SFX Makeup Paint
- Price
- £4.73
- Rating
- 4.0/5
- Reviews
- 119
- Age
- 1y ago

Zefphxs Face Painting Kit 42 Colors Body Paint With 10 Pcs Brushes Safe & Non-Toxic Washable for Children Adults Halloween Christmas Party
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 443
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
22
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 80%
Open market
18%
- Mehron32%
- AOOWU15%
- LOPHE12%
- UCANBE10%
- Moon Creations9%
- BOBISUKA5%
- Open — no brand owns it (10 brands, 18%)
Demand
Body Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Body Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body paint33K/yr
- mehron14K/yr
- mehron face paint14K/yr
- body paints for adults11K/yr
- mehron makeup3K/yr
Reviews and returns
What reviews say buyers love and hate about Body Paint
We read the reviews and the return reasons for every product selling here.
“some colours are a little more faded than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









