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Body Paint

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $24K a year here, so Body Paint is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£24K/yr76K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
43%top-5 click share · 16 brands · 22 sellers

Flapen Score

Body Paint against its category

The dotted line is the Beauty average. Past it, Body Paint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Paint 76K times last year and spent an estimated £24K. The top 5 brands take 77% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
2.8%
Market size, estimated
£24Ka year
Top search term
body paint33K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £3.36 to £38.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.31 that is £0 to £1K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£3.36–£38.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #340 within Make-up. It carries 3,434 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
11.0%
Average rank
#340in Make-up
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,434per listing
Listings tracked
43

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Body Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

18%

  • Brand 132%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (10 brands, 18%)

Demand

Body Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Body Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body paint33K/yr
  • mehron14K/yr
  • mehron face paint14K/yr
  • body paints for adults11K/yr
  • mehron makeup3K/yr

Reviews and returns

What reviews say buyers love and hate about Body Paint

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
10%of negative reviews mention “Color”
0.7%of orders come back
“some colours are a little more faded than expected”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Body Paint questions

Answered from the same tracked data.