body paint
Worth a lookShows low returns (0.7%), but a small market ($24K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.36–£38.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.31avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,434.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£24K£24K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, body paint is a £24K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
body paint market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £23K–£28K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 11.0%
- Avg brand age
- 31 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
18%
- Mehron32%
- AOOWU15%
- LOPHE12%
- UCANBE10%
- Moon Creations9%
- BOBISUKA5%
- Open — no brand owns it (10 brands, 18%)
Demand
Weekly Amazon search volume, last 32 weeks — +25.9% search growth over the last 90 days.Top body paint search terms
- body paint33K/yr
- mehron14K/yr
- mehron face paint14K/yr
- body paints for adults11K/yr
- mehron makeup3K/yr
Top body paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AOOWU Ultraviolet Glow Face Body Paint Set 8 Colors UV Blacklight Neon Fluorescent Face Paint Non Toxic Face Painting with Palette Brush Club Makeup Art Paint Kit for Adults Kids Halloween Party
AOOWU£6.244.2★1,387 rev
Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Body Paint Stick .75 oz (21 g) (White)
Mehron£12.284.4★16,081 rev
LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
LOPHE£3.404.2★1,200 rev
Moon Creations Face & Body Paint Tubes | Primary Set | 12ml | Ready to Use Face Paint | No Flake | Cruelty Free Made in UK | Face Paint for Kids Adults Fancy Dress Festivals Halloween & More
Moon Creations£7.584.2★1,739 rev
Bowitzki 14 Colors Face Body Paint Set Cream Makeup 20ml Water Based Face Painting Special Effects For Adults Halloween Christmas Party Stage Cosplay 0.7OZ Each
Bowitzki£13.294.7★306 rev
Newest
by launch date
Mehron Hydro Prep Pro Hydrating Hyaluronic Acid Serum Moisturizing And Hydrating Hyaluronic Face Serum For Face Gel Makeup Primer 4 Fl Oz 120 Ml
Mehron£11.68146 rev
BOBISUKA Face Body Paint Palette + 10PCS Brushes Set 15 Color Professional Face Painting Pallet Kit for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Women Adults Non-Toxic Washable
BOBISUKA£9.42108 rev
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.21824 rev
YBUETE Blue Face Body Paint Professional Paint for Halloween Cosplay Costume Party Full-coverage Multi-Color Cream Makeup Blendable Body Painting for Adults Halloween Cosplay SFX Makeup Paint
YBUETE£4.73119 rev
Zefphxs Face Painting Kit 42 Colors Body Paint With 10 Pcs Brushes Safe & Non-Toxic Washable for Children Adults Halloween Christmas Party
Zefphxs£12.20443 rev
Trending
90-day click momentum
AOOWU Ultraviolet Glow Face Body Paint Set 6 Colors UV Blacklight Neon Fluorescent Face Paint Non Toxic Face Painting Club Makeup Art Paint Kit for Adults Kids Party Carnival
AOOWU£4.644.2★
Mehron Hydro Prep Pro Hydrating Hyaluronic Acid Serum Moisturizing And Hydrating Hyaluronic Face Serum For Face Gel Makeup Primer 4 Fl Oz 120 Ml
Mehron£11.684.4★
Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Body Paint Stick .75 oz (21 g) (Light Gray)
Mehron£11.914.4★
BOBISUKA Face Body Paint Palette + 10PCS Brushes Set 15 Color Professional Face Painting Pallet Kit for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Women Adults Non-Toxic Washable
BOBISUKA£9.424.2★
LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
LOPHE£3.364.2★
What buyers say about body paint
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Fantastics paints”
“A good range, easy to apply, and good quality”
“Easy to blend”
“Value for money”
“easy to clean”
“Shine bright”
“make eye-catching designs definitely recommend”
“Good coverage”
“went on really smoothly”
What buyers complain about
“some colours are a little more faded than expected”
“Tubes were much smaller than I anticipated”
“Not glowing at all”
“I wouldnt recommend these for a full face paint”
“Can be tricky to get off”
“a higher price than most of this type of product”
“They smudge really easily”
“Washable? Advertised as washable paint but this wasnt the case.”
“Did not dry”
“did not cover any part of my skin”
Top return reasons
Common questions
- Is body paint profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +25.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the body paint niche?
- 16 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in body paint?
- Top complaints mined from reviews: Color, Size-Overall, Brightness/Shine/Glow. The return rate is 0.7%.
- What does it cost to enter the body paint niche?
- Listings span £3.36–£38.24; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 3,434 reviews — the moat a new listing must climb.