Body Oil
MaybeAn estimated 0.1% of orders come back. But the average product has 10,983 reviews to catch up to, so Body Oil is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £505K/yr1.0M searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 109 sellers
Flapen Score
Body Oil against its category
The dotted line is the Beauty average. Past it, Body Oil is stronger. Inside it, weaker.
Market
The Body Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Oil 1.0M times last year and spent an estimated £505K. The top 5 brands take 66% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £505K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £505Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- body oil564K searches a year
02 · Price
A sale here is worth £8.92.
Listings sell for £8.92 on average, from £2.20 to £26.08. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.92 that is £13K to £18K a year per listing.
- Average price
- £8.92under the $15 to $100 sweet spot
- Price range
- £2.20–£26.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #105 within Body. It carries 10,983 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 95%
- Out of stock, average day
- 2.5%
- Average rank
- #105in Body
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,983per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Body Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
109
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
28%
- Brand 124%
- Brand 218%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Body Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Body Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- body oil564K/yr
- palmers body oil114K/yr
- body oil for women96K/yr
- body oil for crepey skin11K/yr
- palmers oil22K/yr
- body oils17K/yr
- skin oil16K/yr
- neutrogena body oil15K/yr
- cocoa butter oil15K/yr
- body oil for dry skin15K/yr
Reviews and returns
What reviews say buyers love and hate about Body Oil
We read the reviews and the return reasons for every product selling here.
“didnt like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Oil questions
Answered from the same tracked data.









