Body Oil
MaybeAn estimated 0.1% of orders come back. But the average product has 10,983 reviews to catch up to, so Body Oil is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £505K/yr1.0M searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 109 sellers
Flapen Score
Body Oil against its category
The dotted line is the Beauty average. Past it, Body Oil is stronger. Inside it, weaker.
Market
The Body Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Oil 1.0M times last year and spent an estimated £505K. The top 5 brands take 66% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £505K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £505Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- body oil564K searches a year
02 · Price
A sale here is worth £8.92.
Listings sell for £8.92 on average, from £2.20 to £26.08. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.92 that is £13K to £18K a year per listing.
- Average price
- £8.92under the $15 to $100 sweet spot
- Price range
- £2.20–£26.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #105 within Body. It carries 10,983 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 95%
- Out of stock, average day
- 2.5%
- Average rank
- #105in Body
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,983per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Body Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml
- Price
- £5.18
- Rating
- 4.7/5
- Reviews
- 5,121
- Age
- 4y ago

Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 7,637
- Age
- 16y ago

Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 54,185
- Age
- 19y ago
Trending
estimated 90-day click momentum
Aveeno Daily Moisturizing Cocoa Oil Spray 200ml
- Price
- £6.97
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3mo ago

Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat
- Price
- £3.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

Johnsons Baby Oil (1 x 500 ml) Moisturising Baby Oil to Protect Delicate and Dry Skin Hypoallergenic and pH-Balanced Ideal for Massage Moisturiser for Dry Skin to Soften Hands and Body
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 14,118
- Age
- 15y ago

Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 54,185
- Age
- 19y ago

PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch date
Aveeno Daily Moisturizing Cocoa Oil Spray 200ml
- Price
- £6.97
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3mo ago

Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat
- Price
- £3.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago

Coconut Oil Formula Body Oil 150ml Hydrating Dry Oil with Vitamin E for Body and Shower | 48H Moisture Natural Glow and Radiance with Cosmetic Spatula Fast Absorbing & Non-Greasy
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
109
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 99%
Open market
28%
- Aveeno24%
- Vaseline18%
- ShopEase10%
- AA Merchant8%
- Bio-Oil7%
- Palmer's6%
Demand
Body Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Body Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body oil564K/yr
- palmers body oil114K/yr
- body oil for women96K/yr
- body oil for crepey skin11K/yr
- palmers oil22K/yr
- body oils17K/yr
- skin oil16K/yr
- neutrogena body oil15K/yr
- cocoa butter oil15K/yr
- body oil for dry skin15K/yr
Reviews and returns
What reviews say buyers love and hate about Body Oil
We read the reviews and the return reasons for every product selling here.
“didnt like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









