Body Oil
Body Oil shows low returns (0.1%), but a deep review moat (10,983 avg reviews) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Body Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Body Oil is a £505K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 51/100.
Body Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.1% over the last 90 days and 5.6% of searches end in a purchase.
£505K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Body Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml
- Price
- £5.18
- Rating
- 4.7/5
- Reviews
- 5,121
- Age
- 4y ago
Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml
- Price
- £4.33
- Rating
- 4.6/5
- Reviews
- 7,637
- Age
- 16y ago
Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago
PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago
Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 54,185
- Age
- 19y ago
Trending
90-day click momentum
Aveeno Daily Moisturizing Cocoa Oil Spray 200ml
- Price
- £6.97
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3mo ago
Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat
- Price
- £3.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago
Johnsons Baby Oil (1 x 500 ml) Moisturising Baby Oil to Protect Delicate and Dry Skin Hypoallergenic and pH-Balanced Ideal for Massage Moisturiser for Dry Skin to Soften Hands and Body
- Price
- £2.20
- Rating
- 4.7/5
- Reviews
- 14,118
- Age
- 15y ago
Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 54,185
- Age
- 19y ago
PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago
Newest
by launch dateAveeno Daily Moisturizing Cocoa Oil Spray 200ml
- Price
- £6.97
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3mo ago
Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago
Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat
- Price
- £3.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 1y ago
Coconut Oil Formula Body Oil 150ml Hydrating Dry Oil with Vitamin E for Body and Shower | 48H Moisture Natural Glow and Radiance with Cosmetic Spatula Fast Absorbing & Non-Greasy
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
109
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
28%
- Aveeno24%
- Vaseline18%
- ShopEase10%
- AA Merchant8%
- Bio-Oil7%
- Palmer's6%
Body Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Body Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body oil564K/yr
- palmers body oil114K/yr
- body oil for women96K/yr
- body oil for crepey skin11K/yr
- palmers oil22K/yr
- body oils17K/yr
- skin oil16K/yr
- neutrogena body oil15K/yr
- cocoa butter oil15K/yr
- body oil for dry skin15K/yr
What reviews say buyers love and hate about Body Oil
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“smells divine”
“Product is lovely”
“Hydrates skin”
“Amazing price”
“Soft skin”
What buyers complain about
50% of reviews“didnt like the smell”
“bit greasy”
“perhaps not as dry as my skin”
“Leaks and no returns”
“allergic to it”
Body Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
