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Body Oil

Maybe

An estimated 0.1% of orders come back. But the average product has 10,983 reviews to catch up to, so Body Oil is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£505K/yr1.0M searches / yr
90-day growth
+12.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 109 sellers

Flapen Score

Body Oil against its category

The dotted line is the Beauty average. Past it, Body Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Oil 1.0M times last year and spent an estimated £505K. The top 5 brands take 66% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £505K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
5.6%
Market size, estimated
£505Ka year
Peak month
June1.4× the quietest month
Top search term
body oil564K searches a year

02 · Price

A sale here is worth £8.92.

Listings sell for £8.92 on average, from £2.20 to £26.08. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £8.92 that is £13K to £18K a year per listing.

Average price
£8.92under the $15 to $100 sweet spot
Price range
£2.20–£26.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #105 within Body. It carries 10,983 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
2.5%
Average rank
#105in Body
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,983per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Body Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£101K£152K£202K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

109

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 99%

Open market

28%

  • Aveeno24%
  • Vaseline18%
  • ShopEase10%
  • AA Merchant8%
  • Bio-Oil7%
  • Palmer's6%

Demand

Body Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Body Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • body oil564K/yr
  • palmers body oil114K/yr
  • body oil for women96K/yr
  • body oil for crepey skin11K/yr
  • palmers oil22K/yr
  • body oils17K/yr
  • skin oil16K/yr
  • neutrogena body oil15K/yr
  • cocoa butter oil15K/yr
  • body oil for dry skin15K/yr

Reviews and returns

What reviews say buyers love and hate about Body Oil

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.1%of orders come back
“didnt like the smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Body Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data