body oil
Worth a lookShows low returns (0.1%), but a deep review moat (10,983 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£505K£505K/yr · 1.0M searches
Price range
Okay£2.20–£26.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Review moat
Bad10,982.62avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, body oil is a £505K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
body oil market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- £446K–£535K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 67%
- Out of stock
- 2.5%
- Avg brand age
- 44 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
109
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
28%
- Aveeno24%
- Vaseline18%
- ShopEase10%
- AA Merchant8%
- Bio-Oil7%
- Palmer's6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top body oil search terms
- body oil564K/yr
- palmers body oil114K/yr
- body oil for women96K/yr
- body oil for crepey skin11K/yr
- palmers oil22K/yr
- body oils17K/yr
- skin oil16K/yr
- neutrogena body oil15K/yr
- cocoa butter oil15K/yr
- body oil for dry skin15K/yr
Top body oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml
Aveeno£5.184.7★5,121 rev
Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml
Vaseline£4.334.6★7,637 rev
Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
ShopEase£7.914.6★121 rev
PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
AA Merchant£7.454.5★81 rev
Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
Bio-Oil£9.534.7★54,185 rev
Newest
by launch date
Aveeno Daily Moisturizing Cocoa Oil Spray 200ml
Aveeno£6.9745 rev
Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
ShopEase£7.91121 rev
Palmers Cocoa Butter Formula Moisturising Body Oil 250ml with Vitamin E and Cosmetic Spatula Fast-Absorbing Non-Greasy Hydration for Dry.
Generic£7.4639 rev
Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat
Aveeno£3.6576 rev
Coconut Oil Formula Body Oil 150ml Hydrating Dry Oil with Vitamin E for Body and Shower | 48H Moisture Natural Glow and Radiance with Cosmetic Spatula Fast Absorbing & Non-Greasy
KRISP£7.66107 rev
Trending
90-day click momentumAveeno Daily Moisturizing Cocoa Oil Spray 200ml
Aveeno£6.974.8★
Aveeno Daily Moisturising Body Cleansing Oil (1x 50ml) Nourishing Shower Body Oil for Normal to Dry Skin Soap-Free Lightly Scented & Vegan* with Soothing Prebiotic Triple Oat
Aveeno£3.654.6★
Johnsons Baby Oil (1 x 500 ml) Moisturising Baby Oil to Protect Delicate and Dry Skin Hypoallergenic and pH-Balanced Ideal for Massage Moisturiser for Dry Skin to Soften Hands and Body
Johnson's Baby£2.204.7★
Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
Bio-Oil£9.534.7★
PALMERS Shea Butter Formula Raw Shea Nourish Body Oil with Vitamin E 250ml - Deep Moisturizing & Hydrating Body Oil for Dry Skin Bath Shower & Massage.(With Cosmetic Spatula)
AA Merchant£7.454.5★
What buyers say about body oil
What buyers praise and complain about, mined from review topics.What buyers love
“smells divine”
“Product is lovely”
“Hydrates skin”
“Amazing price”
“Soft skin”
“Absorbs well”
“Good to my skin”
“Of a good moisturising effect for normal to dry skin”
“As advertised”
“The oil itself is really great”
What buyers complain about
“didnt like the smell”
“bit greasy”
“perhaps not as dry as my skin”
“Leaks and no returns”
“allergic to it”
“Whilst not cheap”
“Misleading labelling”
“Doesn't prevent stretch marks”
“It's not quite a dry oil”
“i do find the nozzle of the bottle quite hard to press in”
Top return reasons
Common questions
- Is body oil profitable to sell on Amazon United Kingdom?
- The niche generates £505K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the body oil niche?
- 17 brands and 109 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in body oil?
- Top complaints mined from reviews: Smell, Oily/Greasy, Moist/Dry. The return rate is 0.1%.
- When does demand for body oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the body oil niche?
- Listings span £2.20–£26.08; the average listing price is £8.92 (sweet spot $15–$100). The average incumbent carries 10,983 reviews — the moat a new listing must climb.