How competitive is the Body Lotion Women Perfumed niche on Amazon United Kingdom?

3 brands and 92 sellers compete in Body Lotion Women Perfumed on Amazon United Kingdom. The top 5 Body Lotion Women Perfumed products take 67% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Body Lotion Women Perfumed?

Body Lotion Women Perfumed buyers on Amazon United Kingdom complain most about Smell, Value For Money, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Body Lotion Women Perfumed niche?

Body Lotion Women Perfumed sells for £10.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.22–£21.73. The average incumbent carries 1,866 reviews — the moat a new listing must climb.

Body Lotion Women Perfumed

brand-locked demand (top 5 brands take 100% of clicks) — Body Lotion Women Perfumed doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Body Lotion Women Perfumed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Body Lotion Women Perfumed is a £136K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Body Lotion Women Perfumed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.4% over the last 90 days and 12.5% of searches end in a purchase.

£136K

revenue / yr

Units sold / yr13K

Search volume / yr+19.4%99K

Conversion rate12.5%

Avg price£10.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 92

Top-5 product click share67%

Open market0%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Top Body Lotion Women Perfumed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sanctuary Spa Moisturising Body Lotion No Mineral Oil Cruelty Free & Vegan Body Moisturiser for Dry Skin 250ml

Price: £3.79
Rating: 4.7/5
Reviews: 1,231
Age: 4y ago

Sanctuary Spa Lily And Rose Body Lotion Body Moisturiser With Lotus Flower And Vitamin C Vegan And Cruelty Free 250ml

Price: £4.00
Rating: 4.7/5
Reviews: 1,352
Age: 4y ago

Sanctuary Spa Body Butter Women No Mineral Oil Cruelty Free & Vegan Cocoa Butter & Shea Butter Moisturiser 300ml

Price: £6.55
Rating: 4.7/5
Reviews: 1,332
Age: 4y ago

Sanctuary Spa Signature Natural Oils Body Lotion No Mineral Oil Cruelty Free and Vegan Body Moisturiser for Dry Skin 250ml

Price: £4.57
Rating: 4.7/5
Reviews: 1,352
Age: 4y ago

Molton Brown Orange & Bergamot Body Lotion 300 ml

Price: £19.35
Rating: 4.8/5
Reviews: 289
Age: 3y ago

Newest

by launch date

Sanctuary Spa Aqua Serenity Body Butter 300ml Deep Hydration with Shea Butter & Vitamin E Silky Soft Skin Lotus Water & Magnolia Blossom Ocean-Inspired Fragrance

Price: £7.12
Rating: 4.6/5
Reviews: 21
Age: 6mo ago

Elizabeth Arden Eight Hour Daily Hydrating Body Lotion (380ml) eight hour cream hydrating body cream for dry skin

Price: £13.24
Rating: 4.7/5
Reviews: 402
Age: 2y ago

Molton Brown Delicious Rhubarb & Rose Body Lotion 300 ml

Price: £21.73
Rating: 4.6/5
Reviews: 21
Age: 2y ago

Molton Brown Orange & Bergamot Body Lotion 300 ml

Price: £19.35
Rating: 4.8/5
Reviews: 289
Age: 3y ago

Molton Brown Coastal Cypress & Sea Fennel Body Lotion 300 ml

Price: £19.21
Rating: 4.6/5
Reviews: 150
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

SANCTUARY73%
Molton Brown16%
Elizabeth Arden11%
Open — no brand owns it (0%)

Body Lotion Women Perfumed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR12.5%Products18Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,866Avg BSR#177

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Body Lotion Women Perfumed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sanctuary spa body lotion39K/yr +27.8%12.3% conv.
molton brown body lotion20K/yr +47.7%6.2% conv.
perfumed body lotions women10K/yr +4.3%0.6% conv.
elizabeth arden body cream9K/yr -11.9%6.5% conv.
sanctuary body lotion6K/yr +3.5%12.9% conv.
luxury body lotion5K/yr +11.8%1.1% conv.
elizabeth arden body lotion4K/yr -0.2%5.0% conv.
sanctuary spa moisturiser3K/yr +6.8%10.2% conv.
molton brown body lotion for women3K/yr +7.1%11.2% conv.

What reviews say buyers love and hate about Body Lotion Women Perfumed

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell35%

“a beautiful fragrance”

Moist/Dry14%

“Smooth and moisturising”

Quality-Overall11%

“Very good product as described”

Value For Money9%

“Good value for money”

Soft Feel7%

“Makes my skin soft”

What buyers complain about

65% of reviews

Smell34%

“Absolutely horrible and vile smell”

Value For Money15%

“A little expensive”

Moist/Dry4%

“Use after showering when I've been to aquafit as some other products don't moisturise well after an hour or so in the swimming pool”

Strength3%

“it was too strong”

Dilute/Watery3%

“More liquid that some other brands”

Body Lotion Women Perfumed return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

46%

2Value For Money

3Defective Material/Parts

4Quality-Overall

5Motor Power

Common Body Lotion Women Perfumed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Body Lotion Women Perfumed 44/100 on Amazon United Kingdom — Skip it. The niche generates £136K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +19.4% over the last 90 days.