Is body lotion women perfumed profitable to sell on Amazon United Kingdom?

The niche generates £136K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (44/100).

How competitive is the body lotion women perfumed niche?

3 brands and 92 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in body lotion women perfumed?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.2%.

When does demand for body lotion women perfumed peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the body lotion women perfumed niche?

Listings span £3.22–£21.73; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.

body lotion women perfumed

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+19.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,866.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.95

avg listing price — sweet spot $15–$100

Price range

Okay£3.22–£21.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£136K

£136K/yr · 99K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, body lotion women perfumed is a £136K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

body lotion women perfumed market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £110K–£137K; units × avg price
Conversion rate: 12.5%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

SANCTUARY73%
Molton Brown16%
Elizabeth Arden11%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top body lotion women perfumed search terms

sanctuary spa body lotion39K/yr +27.8%12.3% conv.
molton brown body lotion20K/yr +47.7%6.2% conv.
perfumed body lotions women10K/yr +4.3%0.6% conv.
elizabeth arden body cream9K/yr -11.9%6.5% conv.
sanctuary body lotion6K/yr +3.5%12.9% conv.
luxury body lotion5K/yr +11.8%1.1% conv.
elizabeth arden body lotion4K/yr -0.2%5.0% conv.
sanctuary spa moisturiser3K/yr +6.8%10.2% conv.
molton brown body lotion for women3K/yr +7.1%11.2% conv.

All search terms

Top body lotion women perfumed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sanctuary Spa Moisturising Body Lotion No Mineral Oil Cruelty Free & Vegan Body Moisturiser for Dry Skin 250ml

SANCTUARY£3.794.7★1,231 rev

Sanctuary Spa Lily And Rose Body Lotion Body Moisturiser With Lotus Flower And Vitamin C Vegan And Cruelty Free 250ml

SANCTUARY£4.004.7★1,352 rev

Sanctuary Spa Body Butter Women No Mineral Oil Cruelty Free & Vegan Cocoa Butter & Shea Butter Moisturiser 300ml

SANCTUARY£6.554.7★1,332 rev

Sanctuary Spa Signature Natural Oils Body Lotion No Mineral Oil Cruelty Free and Vegan Body Moisturiser for Dry Skin 250ml

SANCTUARY£4.574.7★1,352 rev

Molton Brown Orange & Bergamot Body Lotion 300 ml

Molton Brown£19.354.8★289 rev

Newest

by launch date

Sanctuary Spa Aqua Serenity Body Butter 300ml Deep Hydration with Shea Butter & Vitamin E Silky Soft Skin Lotus Water & Magnolia Blossom Ocean-Inspired Fragrance

SANCTUARY£7.1221 rev

6mo ago

Elizabeth Arden Eight Hour Daily Hydrating Body Lotion (380ml) eight hour cream hydrating body cream for dry skin

Elizabeth Arden£13.24402 rev

2y ago

Molton Brown Delicious Rhubarb & Rose Body Lotion 300 ml

Molton Brown£21.7321 rev

2y ago

Molton Brown Orange & Bergamot Body Lotion 300 ml

Molton Brown£19.35289 rev

3y ago

Molton Brown Coastal Cypress & Sea Fennel Body Lotion 300 ml

Molton Brown£19.21150 rev

3y ago

What buyers say about body lotion women perfumed

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“a beautiful fragrance”

Moist/Dry14%

“Smooth and moisturising”

Quality-Overall11%

“Very good product as described”

Value For Money9%

“Good value for money”

Soft Feel7%

“Makes my skin soft”

Absorbency4%

“Absorbs well lovely”

Advertised Vs Actual Product2%

“True”

Suitability Dry Skin2%

“As usual very good for dry skin”

Texture/Consistency-Overall2%

“.Still a good consistency”

Oily/Greasy1%

“Very good, non -greasy easy to use”

What buyers complain about

Smell34%

“Absolutely horrible and vile smell”

Value For Money15%

“A little expensive”

Moist/Dry4%

“Use after showering when I've been to aquafit as some other products don't moisturise well after an hour or so in the swimming pool”

Strength3%

“it was too strong”

Dilute/Watery3%

“More liquid that some other brands”

Advertised Vs Actual Product3%

“Misleading to call this body butter”

Size-Overall2%

“This could come in a bigger pack”

Adhesion/Stickiness2%

“quite sticky”

Coverage1%

“not covered in product”

Top return reasons

Smell46%

Value For Money8%

Defective Material/Parts5%

Quality-Overall4%

Motor Power4%

Product Condition4%

Leak-Proof3%