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Body Lotion Women Perfumed

Fail

The top 5 brands take 100% of clicks, so Body Lotion Women Perfumed is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£136K/yr99K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
67%top-5 click share · 3 brands · 92 sellers

Flapen Score

Body Lotion Women Perfumed against its category

The dotted line is the Beauty average. Past it, Body Lotion Women Perfumed is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Lotion Women Perfumed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Lotion Women Perfumed 99K times last year and spent an estimated £136K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
12.5%
Market size, estimated
£136Ka year
Peak month
November2.4× the quietest month
Top search term
sanctuary spa body lotion39K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £3.22 to £21.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.95 that is £5K to £8K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£3.22–£21.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Body. It carries 1,866 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#177in Body
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,866per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Body Lotion Women Perfumed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 216%
  • Brand 311%
  • Open — no brand owns it (0%)

Demand

Body Lotion Women Perfumed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Body Lotion Women Perfumed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sanctuary spa body lotion39K/yr
  • molton brown body lotion20K/yr
  • perfumed body lotions women10K/yr
  • elizabeth arden body cream9K/yr
  • sanctuary body lotion6K/yr
  • luxury body lotion5K/yr
  • elizabeth arden body lotion4K/yr
  • sanctuary spa moisturiser3K/yr
  • molton brown body lotion for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Body Lotion Women Perfumed

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
34%of negative reviews mention “Smell”
0.2%of orders come back
“Absolutely horrible and vile smell”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Body Lotion Women Perfumed questions

Answered from the same tracked data.