Body Lotion
prices mostly outside the sweet spot ($1.93–$15.47) — Body Lotion doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Body Lotion profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Body Lotion is a £1.0M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 49/100.
Body Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.1% over the last 90 days and 6.6% of searches end in a purchase.
£1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 22 products
Top Body Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago
NIVEA Irresistibly Smooth Body Lotion (400ml) 72H Hydration NIVEA Moisturiser for Soft and Smooth Skin Made with Pure Hyaluron and Shea Butter Intensive Moisturising Body Moisturiser
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 8y ago
NIVEA Rich Nourishing Body Lotion (400ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Intensive Hydration Body Lotion
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 12,005
- Age
- 8y ago
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago
NIVEA Express Hydration Body Lotion (400ml) Fast Absorbing 72H Hydration Body Moisturiser for Dry Skin Made with Deep Moisture Serum and Sea Minerals Smooth Skin Lotion
- Price
- £2.87
- Rating
- 4.7/5
- Reviews
- 1,400
- Age
- 7y ago
Trending
90-day click momentum
Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 951
- Age
- 4y ago
NIVEA Irresistibly Smooth Body Lotion (400ml) 72H Hydration NIVEA Moisturiser for Soft and Smooth Skin Made with Pure Hyaluron and Shea Butter Intensive Moisturising Body Moisturiser
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 8y ago
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago
E45 Moisturising Lotion 200 ml Daily Body Moisturiser for Dry & Sensitive Skin Long-Lasting Hydration to Soothe Protect & Restore Softness
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,179
- Age
- 17y ago
Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 3y ago
Newest
by launch date
NIVEA Q10 Firming Body Lotion + Vitamin C (625ml) with Collagen Booster Complex 48H Moisturiser
- Price
- £5.97
- Rating
- 4.8/5
- Reviews
- 911
- Age
- 2y ago
Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 3y ago
eos vanilla cashmere body lotion shea better 24hr moisture - 16 oz/473 ml
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 44,299
- Age
- 3y ago
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago
Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 951
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
173
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
8%
- NIVEA56%
- Garnier9%
- Vaseline9%
- Aveeno8%
- Neutrogena5%
- eos5%
- Open — no brand owns it (3 brands, 8%)
Body Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 1.5×
Top Body Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- body lotion733K/yr
- body skin care1.1M/yr
- body moisturiser351K/yr
- nivea body lotion271K/yr
- body cream194K/yr
- lotion106K/yr
- body moisturiser for women72K/yr
- body lotion women89K/yr
- moisturiser body40K/yr
- body lotions53K/yr
What reviews say buyers love and hate about Body Lotion
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent moisturiser”
“smells divine”
“Value for money”
“Good quality lotion”
“keeps my skin soft”
What buyers complain about
50% of reviews“Smells like fish”
“Was allergic”
“perhaps not as dry as my skin”
“Not very moisturising for dry skin”
“No pump”
Body Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Body Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
