Body Lotion
FailPrices span $1.93–$15.47, mostly outside the sweet spot, so Body Lotion is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £1.0M/yr3.3M searches / yr
- 90-day growth
- +9.1%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 173 sellers
Flapen Score
Body Lotion against its category
The dotted line is the Beauty average. Past it, Body Lotion is stronger. Inside it, weaker.
Market
The Body Lotion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Lotion 3.3M times last year and spent an estimated £1.0M. The top 5 brands take 88% of clicks. Demand peaks in Jul–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- +9.1%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £1.0Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- body lotion733K searches a year
02 · Price
A sale here is worth £4.69.
Listings sell for £4.69 on average, from £1.93 to £15.47. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £4.69 that is £19K to £23K a year per listing.
- Average price
- £4.69under the $15 to $100 sweet spot
- Price range
- £1.93–£15.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £19K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Body. It carries 9,760 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Body
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,760per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago

NIVEA Irresistibly Smooth Body Lotion (400ml) 72H Hydration NIVEA Moisturiser for Soft and Smooth Skin Made with Pure Hyaluron and Shea Butter Intensive Moisturising Body Moisturiser
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 8y ago

NIVEA Rich Nourishing Body Lotion (400ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Intensive Hydration Body Lotion
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 12,005
- Age
- 8y ago

Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago

NIVEA Express Hydration Body Lotion (400ml) Fast Absorbing 72H Hydration Body Moisturiser for Dry Skin Made with Deep Moisture Serum and Sea Minerals Smooth Skin Lotion
- Price
- £2.87
- Rating
- 4.7/5
- Reviews
- 1,400
- Age
- 7y ago
Trending
estimated 90-day click momentum
Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 951
- Age
- 4y ago

NIVEA Irresistibly Smooth Body Lotion (400ml) 72H Hydration NIVEA Moisturiser for Soft and Smooth Skin Made with Pure Hyaluron and Shea Butter Intensive Moisturising Body Moisturiser
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 354
- Age
- 8y ago

NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago

E45 Moisturising Lotion 200 ml Daily Body Moisturiser for Dry & Sensitive Skin Long-Lasting Hydration to Soothe Protect & Restore Softness
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 2,179
- Age
- 17y ago

Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 3y ago
Newest
by launch date
NIVEA Q10 Firming Body Lotion + Vitamin C (625ml) with Collagen Booster Complex 48H Moisturiser
- Price
- £5.97
- Rating
- 4.8/5
- Reviews
- 911
- Age
- 2y ago

Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 3y ago

eos vanilla cashmere body lotion shea better 24hr moisture - 16 oz/473 ml
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 44,299
- Age
- 3y ago

NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion
- Price
- £3.56
- Rating
- 4.7/5
- Reviews
- 1,880
- Age
- 3y ago

Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 951
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
173
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 98%
Open market
8%
- NIVEA56%
- Garnier9%
- Vaseline9%
- Aveeno8%
- Neutrogena5%
- eos5%
- Open — no brand owns it (3 brands, 8%)
Demand
Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.5×
Search terms
Top Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body lotion733K/yr
- body skin care1.1M/yr
- body moisturiser351K/yr
- nivea body lotion271K/yr
- body cream194K/yr
- lotion106K/yr
- body moisturiser for women72K/yr
- body lotion women89K/yr
- moisturiser body40K/yr
- body lotions53K/yr
Reviews and returns
What reviews say buyers love and hate about Body Lotion
We read the reviews and the return reasons for every product selling here.
“Smells like fish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









