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Body Butter

Fail

Prices span $1.93–$17.06, mostly outside the sweet spot, so Body Butter is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£203K/yr448K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 139 sellers

Flapen Score

Body Butter against its category

The dotted line is the Beauty average. Past it, Body Butter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Butter 448K times last year and spent an estimated £203K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
6.7%
Market size, estimated
£203Ka year
Peak month
December3.0× the quietest month
Top search term
body butter241K searches a year

02 · Price

A sale here is worth £6.73.

Listings sell for £6.73 on average, from £1.93 to £17.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.73 that is £5K to £7K a year per listing.

Average price
£6.73under the $15 to $100 sweet spot
Price range
£1.93–£17.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Body. It carries 4,219 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Body
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,219per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Body Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

139

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • Brand 152%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Body Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Body Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body butter241K/yr
  • body butter for women64K/yr
  • garnier body cream20K/yr
  • garnier body superfood23K/yr
  • garnier body butter15K/yr
  • sanctuary spa body butter19K/yr
  • body butter for very dry skin12K/yr
  • garnier superfood body cream12K/yr
  • whipped body butter8K/yr
  • dove body butter7K/yr

Reviews and returns

What reviews say buyers love and hate about Body Butter

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.1%of orders come back
“Awful smell”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Body Butter questions

Answered from the same tracked data.