Body Butter
FailPrices span $1.93–$17.06, mostly outside the sweet spot, so Body Butter is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £203K/yr448K searches / yr
- 90-day growth
- +13.3%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 139 sellers
Flapen Score
Body Butter against its category
The dotted line is the Beauty average. Past it, Body Butter is stronger. Inside it, weaker.
Market
The Body Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Body Butter 448K times last year and spent an estimated £203K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 448K
- Growth, 90 days vs prior 90
- +13.3%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £203Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- body butter241K searches a year
02 · Price
A sale here is worth £6.73.
Listings sell for £6.73 on average, from £1.93 to £17.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.73 that is £5K to £7K a year per listing.
- Average price
- £6.73under the $15 to $100 sweet spot
- Price range
- £1.93–£17.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Body. It carries 4,219 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Body
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,219per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Body Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 951
- Age
- 4y ago

Dove Nourishing Body Care Pro Age Body Butter 250 ml packaging may vary
- Price
- £3.61
- Rating
- 4.8/5
- Reviews
- 741
- Age
- 13y ago

Sanctuary Spa Body Butter Women No Mineral Oil Cruelty Free & Vegan Cocoa Butter & Shea Butter Moisturiser 300ml
- Price
- £6.55
- Rating
- 4.7/5
- Reviews
- 1,332
- Age
- 4y ago

Garnier Body Moisturiser Upto 48 Hour Moisturising & Soothing Body Cream With Aloe Vera & Magnesium For Normal to Dry Skin Vegan Formula Cruelty Free 380ml
- Price
- £3.96
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 3y ago

Hawaiian Tropic Enriching After Sun Body Butter - 250 ml 12-Hour Moisturisation With Shea Butter Coconut scent Vegan
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 1,945
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dirty Works Hug Me Tight Body Butter 300ml
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 6mo ago

Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 951
- Age
- 4y ago

Garnier Body Moisturiser Upto 48 Hour Moisturising & Soothing Body Cream With Aloe Vera & Magnesium For Normal to Dry Skin Vegan Formula Cruelty Free 380ml
- Price
- £3.96
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 3y ago

Hawaiian Tropic Enriching After Sun Body Butter - 250 ml 12-Hour Moisturisation With Shea Butter Coconut scent Vegan
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 1,945
- Age
- 3y ago

Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 3y ago
Newest
by launch date
Dirty Works Hug Me Tight Body Butter 300ml
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 6mo ago

Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturiser with Shea Butter 7.7 fl oz
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago

Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 300ml
- Price
- £5.60
- Rating
- 4.6/5
- Reviews
- 607
- Age
- 2y ago

Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 3y ago

eos vanilla cashmere body lotion shea better 24hr moisture - 16 oz/473 ml
- Price
- £15.47
- Rating
- 4.5/5
- Reviews
- 44,299
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
139
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
12%
- Garnier52%
- SANCTUARY12%
- Dove9%
- HAWAIIAN Tropic6%
- Dirty Works6%
- Vaseline3%
- Open — no brand owns it (5 brands, 12%)
Demand
Body Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Body Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body butter241K/yr
- body butter for women64K/yr
- garnier body cream20K/yr
- garnier body superfood23K/yr
- garnier body butter15K/yr
- sanctuary spa body butter19K/yr
- body butter for very dry skin12K/yr
- garnier superfood body cream12K/yr
- whipped body butter8K/yr
- dove body butter7K/yr
Reviews and returns
What reviews say buyers love and hate about Body Butter
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Body Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









