Is body butter profitable to sell on Amazon United Kingdom?

The niche generates £203K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Skip it (44/100).

How competitive is the body butter niche?

11 brands and 139 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in body butter?

Top complaints mined from reviews: Smell, Motor Power, Value For Money. The return rate is 0.1%.

When does demand for body butter peak?

Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the body butter niche?

Listings span £1.93–£17.06; the average listing price is £6.73 (sweet spot $15–$100). The average incumbent carries 4,219 reviews — the moat a new listing must climb.

body butter

Skip it

Prices mostly outside the sweet spot ($1.93–$17.06) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Market size

Okay£203K

£203K/yr · 448K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,219.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.73

avg listing price — sweet spot $15–$100

Price range

Bad£1.93–£17.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, body butter is a £203K/yr Amazon United Kingdom market (448K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

body butter market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £202K–£269K; units × avg price
Conversion rate: 6.7%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

139

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

Garnier52%
SANCTUARY12%
Dove9%
HAWAIIAN Tropic6%
Dirty Works6%
Vaseline3%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top body butter search terms

body butter241K/yr +16.6%3.7% conv.
body butter for women64K/yr -2.4%4.9% conv.
garnier body cream20K/yr +46.2%11.6% conv.
garnier body superfood23K/yr +8.9%12.0% conv.
garnier body butter15K/yr +2.9%14.1% conv.
sanctuary spa body butter19K/yr -2.5%9.8% conv.
body butter for very dry skin12K/yr +104.7%4.8% conv.
garnier superfood body cream12K/yr +10.3%11.3% conv.
whipped body butter8K/yr -0.9%0.1% conv.
dove body butter7K/yr -9.6%7.3% conv.

All search terms

Top body butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 380ml

Garnier£4.034.7★951 rev

Dove Nourishing Body Care Pro Age Body Butter 250 ml packaging may vary

Dove£3.614.8★741 rev

Sanctuary Spa Body Butter Women No Mineral Oil Cruelty Free & Vegan Cocoa Butter & Shea Butter Moisturiser 300ml

SANCTUARY£6.554.7★1,332 rev

Garnier Body Moisturiser Upto 48 Hour Moisturising & Soothing Body Cream With Aloe Vera & Magnesium For Normal to Dry Skin Vegan Formula Cruelty Free 380ml

Garnier£3.964.4★65 rev

Hawaiian Tropic Enriching After Sun Body Butter - 250 ml 12-Hour Moisturisation With Shea Butter Coconut scent Vegan

HAWAIIAN Tropic£4.604.5★1,945 rev

Newest

by launch date

Dirty Works Hug Me Tight Body Butter 300ml

Dirty Works£3.319 rev

6mo ago

Naturium The Glow Getter Whipped Multi-Oil Body Butter Firming Cream & Body Moisturiser with Shea Butter 7.7 fl oz

Naturium£17.06262 rev

1y ago

Garnier Body Superfood Repairing Body Butter With Cocoa & Ceramide Body Butter for Very Dry Skin Vegan Formula Approved by Cruelty Free International 300ml

Garnier£5.60607 rev

2y ago

Garnier Vitamin C* Nutri Glow Body Cream for Dry & Dull Skin Fast absorbing Vegan Formula Instant Skin Hydration Approved by Cruelty Free International 380ml

Garnier£4.01219 rev

3y ago

eos vanilla cashmere body lotion shea better 24hr moisture - 16 oz/473 ml

eos£15.4744,299 rev

3y ago

What buyers say about body butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“Amazing smell”

Moist/Dry12%

“Smooth and moisturising”

Soft Feel9%

“Smooth and soft”

Quality-Overall8%

“Excellent product”

Value For Money7%

“good value for money”

Absorbency4%

“Really absorbent”

Suitability Dry Skin4%

“it instantly helped my dry skin”

Suitability Combination Skin3%

“makes my skin feel AMAZING”

Thickness2%

“thick”

Texture/Consistency-Overall1%

“the texture is so creamy”

What buyers complain about

Smell28%

“Awful smell”

Motor Power8%

“PUMP defective”

Value For Money6%

“Waste of money”

Moist/Dry4%

“Not very moisturising”

Size-Overall3%

“Bottle is quite big”

Allergies3%

“It has also made my skin come up in a rash”

Thickness2%

“Thick”

Quality-Overall2%

“Cheap”

Advertised Vs Actual Product2%

“listing is misleading it hasnt changed”

Dispensing Mechanism1%

“Broken pump dispenser”

Top return reasons

Motor Power38%

Smell29%

Product Condition5%

Leak-Proof4%

Value For Money3%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Functionality-Overall2%

Ease Of Cleaning2%

Dispensing Mechanism2%

Common questions

Is body butter profitable to sell on Amazon United Kingdom?: The niche generates £203K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Skip it (44/100).
How competitive is the body butter niche?: 11 brands and 139 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in body butter?: Top complaints mined from reviews: Smell, Motor Power, Value For Money. The return rate is 0.1%.
When does demand for body butter peak?: Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the body butter niche?: Listings span £1.93–£17.06; the average listing price is £6.73 (sweet spot $15–$100). The average incumbent carries 4,219 reviews — the moat a new listing must climb.