body brush
Skip itPrices mostly outside the sweet spot ($3.70–$9.89) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£270K£270K/yr · 488K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,689.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.11avg listing price — sweet spot $15–$100
Price range
Bad£3.70–£9.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, body brush is a £270K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £244K–£306K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 9.0%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.2%
- Avg brand age
- 28 months
- Avg seller age
- 168 days
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
17
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
11%
- Ithyes46%
- Rosena15%
- Bare Botanics11%
- URAQT7%
- Lebrüke6%
- GOZINA3%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ithyes Dry Brushing Body Brush Exfoliating Brush Natural Bristle Bath Brush for Remove Dead Skin Toxins Cellulite Treatment Improves Lymphatic Functions Exfoliates Stimulates Blood Circulation
Ithyes£5.654.6★18,557 rev
Dry Brushing Body Brush - Best for Exfoliating Dry Skin Lymphatic Drainage and Cellulite Treatment - Organic Spa Exfoliation and Massage Scrub Brush with Natural Boar Bristles
Rosena£7.364.6★8,439 rev
Bare Botanics Dry Body Brush for Lymphatic Drainage - Improve Circulation w/Gentle Exfoliation for Soft Skin - Ergonomically Designed w/Elastic Strap - Soft but Firm Natural Boar Bristles
Bare Botanics£7.584.7★1,199 rev
URAQT Body Brush Natural Bristle Shower Brush Dry Brushing Back Scrubber for Exfoliating Massage Improve Blood Circulation Cellulite
URAQT£4.164.6★3,518 rev
Lebrüke Dry Body Brush - with Practical Storage Bag - Perfect for Removing Dead Skin - Exfoliating Bath Brush
Lebrüke£4.854.5★1,190 rev
Newest
by launch date
Body Brush Body Scrubber Natural Bristle Brush Back Exfoliating Skin Brush for Lymphatic Drainage Bath Brush Wooden Base Hand Strap Dead Skin Removal Cellulite Reduction Shower Dry Brushing(1pc)
HIFSA£3.700 rev
Dry Brushing Body Brush Lymphatic Drainage Brush Dual-use Dry and Shower with Natural Bristles GOZINA Exfoliating for Massage Remove Dead Skin and Cellulite
GOZINA£6.3779 rev
Bare Botanics Dry Body Brush for Lymphatic Drainage - Improve Circulation w/Gentle Exfoliation for Soft Skin - Ergonomically Designed w/Elastic Strap - Soft but Firm Natural Boar Bristles
Bare Botanics£7.581,199 rev
Dry Body Brush - Ideal for Exfoliating Dry Skin Lymphatic Drainage and Cellulite Treatment - Organic Exfoliator & Massage Brush (Oval)
Rosena£6.03769 rev
Kitsch Dry Brushing Body Brush for Lymphatic Drainage- Soft Bristles - Reduces Cellulites Removes Dry Skin and Improves Blood Circulation Body Exfoliator Scrubber for Glowing Skin Sauna Accessories
Kitsch£9.891,490 rev
Trending
90-day click momentumBody Brush Body Scrubber Natural Bristle Brush Back Exfoliating Skin Brush for Lymphatic Drainage Bath Brush Wooden Base Hand Strap Dead Skin Removal Cellulite Reduction Shower Dry Brushing(1pc)
HIFSA£3.700.0★
Dry Body Brush - Ideal for Exfoliating Dry Skin Lymphatic Drainage and Cellulite Treatment - Organic Exfoliator & Massage Brush (Oval)
Rosena£6.034.6★
Dry Brushing Body Brush Lymphatic Drainage Brush Dual-use Dry and Shower with Natural Bristles GOZINA Exfoliating for Massage Remove Dead Skin and Cellulite
GOZINA£6.374.4★
Dry Body Brush Natural Bristle Bath Brush Body Brush Lymphatic Drainage Exfoliate Stimulate Blood Circulation Remove Dead Skin Toxins and Cellulite
HUAYINGMEI£5.094.6★
Kitsch Dry Brushing Body Brush for Lymphatic Drainage- Soft Bristles - Reduces Cellulites Removes Dry Skin and Improves Blood Circulation Body Exfoliator Scrubber for Glowing Skin Sauna Accessories
Kitsch£9.894.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The bristles are good quality”
“Soft bristles”
“Perfect for dry brushing”
“Just what I was looking for”
“Ease of use”
“I'd say value for money easy to use”
“I love the fact you can put your hand through the strap to make it easier to glide it across your skin”
“Works very well”
“Sizing chart was correct”
“I like this brush in particular because of the extra massaging benefits with the nodules between bristles”
What buyers complain about
“Too firm for my liking”
“Not really fit for purpose”
“Not a good product”
“a bit too soft for me****”
“Difficult to scrub body in the shower”
“it has a really deep scent of food items”
“Quite corrosive on the skin”
“found it hurt my skin”
“found it hurt my skin”
Top return reasons
Common questions
- Is body brush profitable to sell on Amazon United Kingdom?
- The niche generates £270K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the body brush niche?
- 10 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in body brush?
- Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for body brush peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the body brush niche?
- Listings span £3.70–£9.89; the average listing price is £6.11 (sweet spot $15–$100). The average incumbent carries 4,689 reviews — the moat a new listing must climb.
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