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Body Bronzer

Maybe

An estimated 0.1% of orders come back. But prices span $5.10–$14.36, mostly outside the sweet spot, so Body Bronzer is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£53K/yr80K searches / yr
90-day growth
+65.8%search demand this quarter
Competition
52%top-5 click share · 11 brands · 103 sellers

Flapen Score

Body Bronzer against its category

The dotted line is the Beauty average. Past it, Body Bronzer is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Body Bronzer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Body Bronzer 80K times last year and spent an estimated £53K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+65.8%
Conversion, latest week
7.6%
Market size, estimated
£53Ka year
Top search term
tanologist47K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £5.10 to £14.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.72 that is £872 to £2K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£5.10–£14.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£872–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #52 within Make-up. It carries 2,247 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#52in Make-up
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,247per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Body Bronzer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

103

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

5%

  • Brand 169%
  • Brand 216%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 5%)

Demand

Body Bronzer search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Body Bronzer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanologist47K/yr
  • body bronzer12K/yr
  • st tropez instant tan5K/yr
  • body bronzer shimmer5K/yr
  • st tropez instant glow2K/yr
  • tanologist express tan5K/yr
  • tanologist instant tan4K/yr

Reviews and returns

What reviews say buyers love and hate about Body Bronzer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Color”
0.1%of orders come back
“Quite dark”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Body Bronzer questions

Answered from the same tracked data.