Is blusher brush profitable to sell on Amazon United Kingdom?

The niche generates £165K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (49/100).

How competitive is the blusher brush niche?

15 brands and 65 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in blusher brush?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.2%.

When does demand for blusher brush peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the blusher brush niche?

Listings span £2.68–£27.85; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 3,661 reviews — the moat a new listing must climb.

blusher brush

Skip it

Pricing outside the sweet spot ($6.80 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good£2.68–£27.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£165K

£165K/yr · 314K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,661.03

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.80

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, blusher brush is a £165K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blusher brush market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £170K–£204K; units × avg price
Conversion rate: 7.7%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.5%
Avg brand age: 41 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

12%

e.l.f.55%
IMPORA LONDON14%
REAL TECHNIQUES9%
Lamora4%
KINGMAS4%
HAPPITON3%
Open — no brand owns it (9 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top blusher brush search terms

blusher brush89K/yr -12.1%10.7% conv.
blush brush61K/yr -15.8%6.0% conv.
elf makeup brushes39K/yr -6.1%3.7% conv.
elf brush21K/yr +65.2%5.3% conv.
elf brushes25K/yr -2.8%3.9% conv.
blusher brush for cheeks21K/yr -18.7%10.8% conv.
cream bronzer brush12K/yr +4.8%6.7% conv.
elf brush set10K/yr -2.1%1.8% conv.
blush brush for cheeks8K/yr -21.1%7.3% conv.
cream blush brush7K/yr +4.2%6.8% conv.

All search terms

Top blusher brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Camo Liquid Blush Brush Angled Blush Brush Ideal For Applying & Blending Colours On Cheeks Soft Dense Bristles Vegan & Cruelty-free

e.l.f.£4.574.7★3,528 rev

e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free

e.l.f.£6.044.7★2,177 rev

Large Powder Makeup Brush by Impora London - Packing/Setting Buffing Blending Sculpting. Suitable for Cream Blush Liquid and Mineral Foundation

IMPORA LONDON£3.294.6★3,197 rev

e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free

e.l.f.£7.194.7★3,088 rev

e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes for a Flawless Full-Face Application Vegan & Cruelty-Free

e.l.f.£12.714.5★3,191 rev

Newest

by launch date

Lamora Liquid Bronzer + Contour Foundation Dual-Ended Makeup Brush - Full Face Duo Makeup Kabuki Brush for Cream or Liquid Blush Highlighter Concealer - Vegan Cruelty-Free & Synthetic Bristles

Lamora£5.849 rev

6mo ago

Lamora Powder + Bronzer Dual-Ended Makeup Brush - Fluffy Full Face Duo Makeup Brush for Setting Pressed Baked or Loose Powder Bronzer Highlighter Blush - Vegan Cruelty-Free & Synthetic Bristles

Lamora£5.8718 rev

6mo ago

e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free

e.l.f.£4.83662 rev

7mo ago

e.l.f. Stain & Tint Blending Brush Liquid Blush Brush For Blending & Creating An Even Finish Made With Synthetic Bristles Vegan & Cruelty-Free

e.l.f.£4.78765 rev

1y ago

e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free

e.l.f.£6.042,177 rev

1y ago

What buyers say about blusher brush

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality28%

“Good quality brush”

Quality-Overall18%

“the quality is really good its soft”

Soft Feel16%

“Bristles are soft”

Value For Money12%

“Good value for money”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Cleaning3%

“Cleans easily”

Size-Overall3%

“Great size”

Ease Of Use2%

“Easy to use”

Ease Of Application2%

“Helpful application”

Coverage2%

“Good value and does a good coverage”

What buyers complain about

Size-Overall18%

“The brush is a little bigger”

Durability14%

“Fell apart”

Quality-Overall12%

“Not great at all, broken”

Brush Quality6%

“Not great make up brush”

Texture/Consistency-Overall5%

“not very dense”

Hard Feel3%

“Hard Pass”

Smell3%

“There was a chemical smell from the bristles on the brush”

Adhesion/Stickiness3%

“I accidentally got liquid on the glued part”

Product Condition2%

“It was already used”

Defective Material/Parts2%

“One side fell off”

Top return reasons

Size-Overall46%

Quality-Overall13%

Advertised Vs Actual Product6%

Brush Quality6%

Soft Feel4%

Functionality-Overall3%