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Blusher Brush

Fail

Products sell for $6.80 on average, outside the sweet spot, so Blusher Brush is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£165K/yr314K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
40%top-5 click share · 15 brands · 65 sellers

Flapen Score

Blusher Brush against its category

The dotted line is the Beauty average. Past it, Blusher Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blusher Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blusher Brush 314K times last year and spent an estimated £165K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
7.7%
Market size, estimated
£165Ka year
Peak month
December1.8× the quietest month
Top search term
blusher brush89K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £2.68 to £27.85. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.80 that is £3K to £5K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£2.68–£27.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #110 within Tools & Accessories. It carries 3,661 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#110in Tools & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,661per listing
Listings tracked
37

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Blusher Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

65

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

12%

  • Brand 155%
  • Brand 214%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 12%)

Demand

Blusher Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Blusher Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blusher brush89K/yr
  • blush brush61K/yr
  • elf makeup brushes39K/yr
  • elf brush21K/yr
  • elf brushes25K/yr
  • blusher brush for cheeks21K/yr
  • cream bronzer brush12K/yr
  • elf brush set10K/yr
  • blush brush for cheeks8K/yr
  • cream blush brush7K/yr

Reviews and returns

What reviews say buyers love and hate about Blusher Brush

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brush Quality”
18%of negative reviews mention “Size-Overall”
0.2%of orders come back
“The brush is a little bigger”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blusher Brush questions

Answered from the same tracked data.