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Blusher Brush

pricing outside the sweet spot ($6.80 avg) — Blusher Brush doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 34Growth 22Conversion 78Competition 74Returns 99Price range 51Avg price 19Brand share 32Review moat 28Quality gap 33
This niche Category average · 2,481 niches

Is Blusher Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blusher Brush is a £165K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Blusher Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.2% over the last 90 days and 7.7% of searches end in a purchase.

£165K

revenue / yr

Units sold / yr30K
Search volume / yr-6.2%314K
Conversion rate7.7%
Avg price£6.80

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers15 · 65
Top-5 product click share40%
Open market14%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement70%
New entrants (1y)5· 2 succeeded
Avg rating4.5★
Avg reviews3,661

Top Blusher Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

65

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 83%

Open market

12%

  • e.l.f.55%
  • IMPORA LONDON14%
  • REAL TECHNIQUES9%
  • Lamora4%
  • KINGMAS4%
  • HAPPITON3%
  • Open — no brand owns it (9 brands, 12%)

Blusher Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume314KCVR7.7%Products37Brands15Top 5 Brands86%OOS Rate0.5%Rating4.5★Reviews3,661Avg BSR#110
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Blusher Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blusher brush89K/yr
  • blush brush61K/yr
  • elf makeup brushes39K/yr
  • elf brush21K/yr
  • elf brushes25K/yr
  • blusher brush for cheeks21K/yr
  • cream bronzer brush12K/yr
  • elf brush set10K/yr
  • blush brush for cheeks8K/yr
  • cream blush brush7K/yr

What reviews say buyers love and hate about Blusher Brush

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Brush Quality28%

Good quality brush

Quality-Overall18%

the quality is really good its soft

Soft Feel16%

Bristles are soft

Value For Money12%

Good value for money

Advertised Vs Actual Product4%

As advertised

What buyers complain about

67% of reviews
Size-Overall18%

The brush is a little bigger

Durability14%

Fell apart

Quality-Overall12%

Not great at all, broken

Brush Quality6%

Not great make up brush

Texture/Consistency-Overall5%

not very dense

Blusher Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Quality-Overall
13%
3Advertised Vs Actual Product
6%
4Brush Quality
6%
5Soft Feel
4%

Common Blusher Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blusher Brush 49/100 on Amazon United Kingdom — Skip it. The niche generates £165K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -6.2% over the last 90 days.
Search demand for Blusher Brush on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.