Blush
MaybeAn estimated 0.1% of orders come back. But prices span $2.12–$14.92, mostly outside the sweet spot, so Blush is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £365K/yr1.7M searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 26%top-5 click share · 26 brands · 335 sellers
Flapen Score
Blush against its category
The dotted line is the Beauty average. Past it, Blush is stronger. Inside it, weaker.
Market
The Blush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blush 1.7M times last year and spent an estimated £365K. The top 5 brands take 62% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £365Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- blush553K searches a year
02 · Price
A sale here is worth £5.14.
Listings sell for £5.14 on average, from £2.12 to £14.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £5.14 that is £4K to £5K a year per listing.
- Average price
- £5.14under the $15 to $100 sweet spot
- Price range
- £2.12–£14.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #38 within Make-up. It carries 7,403 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 98%
- Out of stock, average day
- 1.6%
- Average rank
- #38in Make-up
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,403per listing
- Listings tracked
- 66
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Blush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rimmel London Maxi Blush Powder Exposed Long Lasting Pigmented Colour Light Weight Formula Easy To Blend and Buildable 9g
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 10,812
- Age
- 8y ago

NYX Professional Makeup Buttermelt Powder Blush Up To 12H Wear Seamless Blending Fade and Transfer Resistant With Shea and Mango Butter Vegan Formula Shade: Feeling Butta
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 10,233
- Age
- 2y ago

MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago

e.l.f. Primer-Infused Blush Long-Lasting & Budge-Free Makeup Lightweight Feel & Medium Coverage Vegan & Cruelty-Free Always Crushing
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 6,836
- Age
- 2y ago

e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g
- Price
- £4.88
- Rating
- 4.3/5
- Reviews
- 86,040
- Age
- 7y ago
Trending
estimated 90-day click momentum
Revolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 5mo ago

Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago

KIKO Milano Unlimited Blush 10 Long-Lasting Powder Blush With A Buildable Result
- Price
- £8.56
- Rating
- 4.5/5
- Reviews
- 2,693
- Age
- 1y ago

MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago

Max Factor Crème Puff Blusher Nude Mauve 1
- Price
- £4.65
- Rating
- 4.3/5
- Reviews
- 6,387
- Age
- 11y ago
Newest
by launch date
Revolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 5mo ago

Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago

MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago

MUA Makeup Academy Blushed Liquid Cream Blusher Highly Pigmented for Cheeks & Lips Dusky Rose 10ml - Vegan & Cruelty Free
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago

Blushers for Cheeks Make Up 3-in-1 Powder Blush - Matte Face Blush for Long-Lasting Sweat-Resistant Non-Greasy Glow Natural Look & Brighten Skin
- Price
- £3.81
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
335
Est. top-5 brand share
62%
Top 20: 97%
Est. top-5 click share
26%
Top 20: 65%
Open market
31%
- Rimmel20%
- e.l.f.15%
- NYX PROFESSIONAL MAKEUP14%
- Max Factor7%
- Collection7%
- Bourjois6%
Demand
Blush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Blush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blush553K/yr
- blusher286K/yr
- blushers for cheeks make up180K/yr
- cream blush135K/yr
- powder blush68K/yr
- blush stick59K/yr
- nyx blush46K/yr
- bourjois51K/yr
- blushes47K/yr
- blusher for older women39K/yr
Reviews and returns
What reviews say buyers love and hate about Blush
We read the reviews and the return reasons for every product selling here.
“The wrong colour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









