Blush
Blush shows low returns (0.1%), but prices mostly outside the sweet spot ($2.12–$14.92) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Blush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blush is a £365K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 55/100.
Blush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.8% over the last 90 days and 4.2% of searches end in a purchase.
£365K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 66 products
Top Blush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel London Maxi Blush Powder Exposed Long Lasting Pigmented Colour Light Weight Formula Easy To Blend and Buildable 9g
- Price
- £4.05
- Rating
- 4.5/5
- Reviews
- 10,812
- Age
- 8y ago
NYX Professional Makeup Buttermelt Powder Blush Up To 12H Wear Seamless Blending Fade and Transfer Resistant With Shea and Mango Butter Vegan Formula Shade: Feeling Butta
- Price
- £5.56
- Rating
- 4.4/5
- Reviews
- 10,233
- Age
- 2y ago
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago
e.l.f. Primer-Infused Blush Long-Lasting & Budge-Free Makeup Lightweight Feel & Medium Coverage Vegan & Cruelty-Free Always Crushing
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 6,836
- Age
- 2y ago
e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g
- Price
- £4.88
- Rating
- 4.3/5
- Reviews
- 86,040
- Age
- 7y ago
Trending
90-day click momentum
Revolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 5mo ago
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago
KIKO Milano Unlimited Blush 10 Long-Lasting Powder Blush With A Buildable Result
- Price
- £8.56
- Rating
- 4.5/5
- Reviews
- 2,693
- Age
- 1y ago
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago
Max Factor Crème Puff Blusher Nude Mauve 1
- Price
- £4.65
- Rating
- 4.3/5
- Reviews
- 6,387
- Age
- 11y ago
Newest
by launch dateRevolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g
- Price
- £3.25
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 5mo ago
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 139
- Age
- 8mo ago
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 217
- Age
- 11mo ago
MUA Makeup Academy Blushed Liquid Cream Blusher Highly Pigmented for Cheeks & Lips Dusky Rose 10ml - Vegan & Cruelty Free
- Price
- £2.43
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 1y ago
Blushers for Cheeks Make Up 3-in-1 Powder Blush - Matte Face Blush for Long-Lasting Sweat-Resistant Non-Greasy Glow Natural Look & Brighten Skin
- Price
- £3.81
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
26 rising
Sellers
335
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
26%
Top 20: 65%
Open market
31%
- Rimmel20%
- e.l.f.15%
- NYX PROFESSIONAL MAKEUP14%
- Max Factor7%
- Collection7%
- Bourjois6%
Blush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Blush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blush553K/yr
- blusher286K/yr
- blushers for cheeks make up180K/yr
- cream blush135K/yr
- powder blush68K/yr
- blush stick59K/yr
- nyx blush46K/yr
- bourjois51K/yr
- blushes47K/yr
- blusher for older women39K/yr
What reviews say buyers love and hate about Blush
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Lasting colour”
“Really good product and versatile”
“Not expensive”
“Nice and shine”
“Ease of use”
What buyers complain about
63% of reviews“The wrong colour”
“Doesnt last”
“Not worth the cost”
“a 4ml tube is quite small”
“Misleading description,”
Blush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
