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Blush

Maybe

An estimated 0.1% of orders come back. But prices span $2.12–$14.92, mostly outside the sweet spot, so Blush is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£365K/yr1.7M searches / yr
90-day growth
-7.8%search demand this quarter
Competition
26%top-5 click share · 26 brands · 335 sellers

Flapen Score

Blush against its category

The dotted line is the Beauty average. Past it, Blush is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blush 1.7M times last year and spent an estimated £365K. The top 5 brands take 62% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
4.2%
Market size, estimated
£365Ka year
Peak month
December1.4× the quietest month
Top search term
blush553K searches a year

02 · Price

A sale here is worth £5.14.

Listings sell for £5.14 on average, from £2.12 to £14.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £5.14 that is £4K to £5K a year per listing.

Average price
£5.14under the $15 to $100 sweet spot
Price range
£2.12–£14.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #38 within Make-up. It carries 7,403 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
98%
Out of stock, average day
1.6%
Average rank
#38in Make-up
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,403per listing
Listings tracked
66

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Blush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

335

Est. top-5 brand share

62%

Top 20: 97%

Est. top-5 click share

26%

Top 20: 65%

Open market

31%

  • Rimmel20%
  • e.l.f.15%
  • NYX PROFESSIONAL MAKEUP14%
  • Max Factor7%
  • Collection7%
  • Bourjois6%

Demand

Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blush553K/yr
  • blusher286K/yr
  • blushers for cheeks make up180K/yr
  • cream blush135K/yr
  • powder blush68K/yr
  • blush stick59K/yr
  • nyx blush46K/yr
  • bourjois51K/yr
  • blushes47K/yr
  • blusher for older women39K/yr

Reviews and returns

What reviews say buyers love and hate about Blush

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
26%of negative reviews mention “Color”
0.1%of orders come back
“The wrong colour”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data