blush
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.12–$14.92) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£365K£365K/yr · 1.7M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,403.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.14avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blush is a £365K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blush market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- £308K–£411K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 74%
- Out of stock
- 1.6%
- Avg brand age
- 51 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
335
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
26%
Top 20: 65%
Open market
31%
- Rimmel20%
- e.l.f.15%
- NYX PROFESSIONAL MAKEUP14%
- Max Factor7%
- Collection7%
- Bourjois6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top blush search terms
- blush553K/yr
- blusher286K/yr
- blushers for cheeks make up180K/yr
- cream blush135K/yr
- powder blush68K/yr
- blush stick59K/yr
- nyx blush46K/yr
- bourjois51K/yr
- blushes47K/yr
- blusher for older women39K/yr
Top blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel London Maxi Blush Powder Exposed Long Lasting Pigmented Colour Light Weight Formula Easy To Blend and Buildable 9g
Rimmel£4.054.5★10,812 rev
NYX Professional Makeup Buttermelt Powder Blush Up To 12H Wear Seamless Blending Fade and Transfer Resistant With Shea and Mango Butter Vegan Formula Shade: Feeling Butta
NYX PROFESSIONAL MAKEUP£5.564.4★10,233 rev
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
MCoBeauty£4.854.4★217 rev
e.l.f. Primer-Infused Blush Long-Lasting & Budge-Free Makeup Lightweight Feel & Medium Coverage Vegan & Cruelty-Free Always Crushing
e.l.f.£6.024.5★6,836 rev
e.l.f. Monochromatic Multi-Stick Blush Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rosé 5g
e.l.f.£4.884.3★86,040 rev
Newest
by launch date
Revolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g
Revolution Skincare London£3.2563 rev
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
Rimmel£6.07139 rev
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
MCoBeauty£4.85217 rev
MUA Makeup Academy Blushed Liquid Cream Blusher Highly Pigmented for Cheeks & Lips Dusky Rose 10ml - Vegan & Cruelty Free
MUA£2.43409 rev
Blushers for Cheeks Make Up 3-in-1 Powder Blush - Matte Face Blush for Long-Lasting Sweat-Resistant Non-Greasy Glow Natural Look & Brighten Skin
Coloroom£3.81119 rev
Trending
90-day click momentumRevolution Blusher Reloaded Airbrush Effect Buildable Blush Soft Matte Finish Everyday Blush Vegan & Cruelty-Free Future Flush Pink 7.5g
Revolution Skincare London£3.254.2★
Rimmel Multi Tasker BlushNBrush Dual-Ended Blush Stick with Built-in Brush Cream-to-Powder Formula for a Smooth Weightless Finish Cotton Candy 8g
Rimmel£6.073.8★
KIKO Milano Unlimited Blush 10 Long-Lasting Powder Blush With A Buildable Result
Kiko Milano£8.564.5★
MCoBeauty Baby Face Cream Blush Stick - Peony Rose - Cheek & Lip Tint Stick
MCoBeauty£4.854.4★
Max Factor Crème Puff Blusher Nude Mauve 1
Max Factor£4.654.3★
What buyers say about blush
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting colour”
“Really good product and versatile”
“Not expensive”
“Nice and shine”
“Ease of use”
“Exactly as shown”
“Makes your skin look great”
“Goes on so smoothly”
“Easy to apply”
“stays on all day”
What buyers complain about
“The wrong colour”
“Doesnt last”
“Not worth the cost”
“a 4ml tube is quite small”
“Misleading description,”
“almost impossible to get off”
“doesn't moisturise lips very well either”
“Cheaply made”
“Has a small bit of shimmer”
“The product didn't stay on well”
Top return reasons
Common questions
- Is blush profitable to sell on Amazon United Kingdom?
- The niche generates £365K/yr across 66 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the blush niche?
- 26 brands and 335 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in blush?
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.1%.
- When does demand for blush peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the blush niche?
- Listings span £2.12–£14.92; the average listing price is £5.14 (sweet spot $15–$100). The average incumbent carries 7,403 reviews — the moat a new listing must climb.