Blue Wig

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-31.7%

Conversion, latest week

3.8%

Market size, estimated

£64Ka year

Peak month

October6.7× the quietest month

Top search term

blue wig104K searches a year

Listings sell for £10.24 on average, from £4.51 to £38.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.24 that is £0 to £1K a year per listing.

Average price

£10.24under the $15 to $100 sweet spot

Price range

£4.51–£38.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.4%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #553 within Hair Extensions, Wigs & Accessories. It carries 2,274 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

98%

Out of stock, average day

12.9%

Average rank

#553in Hair Extensions, Wigs & Accessories

Average rating

3.96 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,274per listing

Listings tracked

64

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months