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Blue Toner

Fail

The top 5 products take 84% of clicks, so Blue Toner is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£61K/yr95K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
84%top-5 click share · 7 brands · 62 sellers

Flapen Score

Blue Toner against its category

The dotted line is the Beauty average. Past it, Blue Toner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Toner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Toner 95K times last year and spent an estimated £61K. The top 5 brands take 94% of clicks. Demand peaks in Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
5.8%
Market size, estimated
£61Ka year
Peak month
April1.8× the quietest month
Top search term
blue toner26K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £5.14 to £24.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.08 that is £6K to £8K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£5.14–£24.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #169 within Hair Masks. It carries 6,408 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
9.1%
Average rank
#169in Hair Masks
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,408per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Blue Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

62

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Brand 167%
  • Brand 211%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Blue Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Blue Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue toner26K/yr
  • matrix brass off shampoo12K/yr
  • blue toner for orange bleached hair16K/yr
  • brass off shampoo8K/yr
  • matrix brass off8K/yr
  • blue hair toner for orange hair10K/yr
  • brass off5K/yr
  • matrix blue shampoo5K/yr
  • blue hair toner6K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Toner

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
21%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“NO CHANGE”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blue Toner questions

Answered from the same tracked data.