Blue Shampoo
brand-locked demand (top 5 brands take 97% of clicks) — Blue Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Blue Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Shampoo is a £340K/yr Amazon United Kingdom market (428K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.
Blue Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.7% over the last 90 days and 7.3% of searches end in a purchase.
£340K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 11 products
Top Blue Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml
- Price
- £8.57
- Rating
- 4.2/5
- Reviews
- 1,834
- Age
- 2y ago
Matrix Total Results Brass Off Blue Toning Shampoo Colour Correcting Cleanser for Lightened Brunettes and Dark Blondes Nourishes and Reduces Breakage 300ml
- Price
- £11.04
- Rating
- 4.2/5
- Reviews
- 28,494
- Age
- 9y ago
John Frieda Blue Crush for Brunettes Blue Conditioner 250ml
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 277
- Age
- 5y ago
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 1000ml
- Price
- £12.70
- Rating
- 4.2/5
- Reviews
- 1,834
- Age
- 2y ago
Matrix | Brass Off | Blue Toning Shampoo to Correct Orange Undertones on Lightened Hair Total Results
- Price
- £18.41
- Rating
- 4.2/5
- Reviews
- 28,494
- Age
- 8y ago
Trending
90-day click momentumMatrix | Brass Off | Blue Toning Shampoo to Correct Orange Undertones on Lightened Hair Total Results
- Price
- £18.41
- Rating
- 4.2/5
- Reviews
- 28,494
- Age
- 8y ago
Matrix Brass Off Colour Protecting Blue Toning Conditioner For Lightened Brown Hair To Hydrate and Nourish
- Price
- £11.92
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 1000ml
- Price
- £12.70
- Rating
- 4.2/5
- Reviews
- 1,834
- Age
- 2y ago
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml
- Price
- £8.57
- Rating
- 4.2/5
- Reviews
- 1,834
- Age
- 2y ago
Fanola No Orange Mask Anti-Orange Tones Mask that Conditions Detangles and Moisturizes Hair Vegan Formula 350ml
- Price
- £11.07
- Rating
- 4.0/5
- Reviews
- 459
- Age
- 2y ago
Newest
by launch date
OSMO Super Blue Zero Orange Shampoo for Brunettes | Blue Toning | No Yellow or Brass | Vegan. 400ml
- Price
- £15.78
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago
LOréal Professionnel Vitamino Color Spectrum Blue Tinted Shampoo 300ml For Light Brown Coloured Hair With Ferulic Acid + Citric Acid Neutralise Undesired Orange Undertones
- Price
- £17.89
- Rating
- 4.2/5
- Reviews
- 386
- Age
- 1y ago
PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.53
- Rating
- 4.4/5
- Reviews
- 720
- Age
- 2y ago
Matrix Brass Off Colour Protecting Blue Toning Conditioner For Lightened Brown Hair To Hydrate and Nourish
- Price
- £11.92
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 2y ago
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml
- Price
- £8.57
- Rating
- 4.2/5
- Reviews
- 1,834
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
82
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- FANOLA44%
- Matrix33%
- John Frieda8%
- PROVOKE8%
- Osmo4%
- L'Oréal Professionnel Paris3%
Blue Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 1.9×
Top Blue Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue shampoo200K/yr
- blue shampoo for orange hair60K/yr
- blue shampoo for brunettes32K/yr
- fanola no orange shampoo35K/yr
- matrix brass off shampoo12K/yr
- john frieda blue crush shampoo9K/yr
- fanola blue shampoo14K/yr
- brass off shampoo8K/yr
- matrix brass off8K/yr
- blue shampoo and conditioner8K/yr
What reviews say buyers love and hate about Blue Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“It's been the most effective discovery for maintaining my hair's orange-free look”
“a good brand of purple shampoo”
“enhance the colour”
“Great value”
“Does exactly what its supposed to do”
What buyers complain about
81% of reviews“It is NOT blue, its PURPLE”
“NO CHANGE”
“Did nothing on my bleached orange tinted hair”
“Waste of money”
“Not the best”
Common Blue Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
