blue shampoo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good£340K£340K/yr · 428K searches
Avg price
Okay£10.82avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,778.73avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.50–£18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blue shampoo is a £340K/yr Amazon United Kingdom market (428K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue shampoo market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £325K–£433K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 6.7%
- Avg brand age
- 67 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
82
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- FANOLA44%
- Matrix33%
- John Frieda8%
- PROVOKE8%
- Osmo4%
- L'Oréal Professionnel Paris3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top blue shampoo search terms
- blue shampoo200K/yr
- blue shampoo for orange hair60K/yr
- blue shampoo for brunettes32K/yr
- fanola no orange shampoo35K/yr
- matrix brass off shampoo12K/yr
- john frieda blue crush shampoo9K/yr
- fanola blue shampoo14K/yr
- brass off shampoo8K/yr
- matrix brass off8K/yr
- blue shampoo and conditioner8K/yr
Top blue shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml
FANOLA£8.574.2★1,834 rev
Matrix Total Results Brass Off Blue Toning Shampoo Colour Correcting Cleanser for Lightened Brunettes and Dark Blondes Nourishes and Reduces Breakage 300ml
Matrix£11.044.2★28,494 rev
John Frieda Blue Crush for Brunettes Blue Conditioner 250ml
John Frieda£5.654.4★277 rev
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 1000ml
FANOLA£12.704.2★1,834 rev
Matrix | Brass Off | Blue Toning Shampoo to Correct Orange Undertones on Lightened Hair Total Results
Matrix£18.414.2★28,494 rev
Newest
by launch date
OSMO Super Blue Zero Orange Shampoo for Brunettes | Blue Toning | No Yellow or Brass | Vegan. 400ml
Osmo£15.7822 rev
LOréal Professionnel Vitamino Color Spectrum Blue Tinted Shampoo 300ml For Light Brown Coloured Hair With Ferulic Acid + Citric Acid Neutralise Undesired Orange Undertones
L'Oréal Professionnel Paris£17.89386 rev
PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
PROVOKE£3.53720 rev
Matrix Brass Off Colour Protecting Blue Toning Conditioner For Lightened Brown Hair To Hydrate and Nourish
Matrix£11.92194 rev
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml
FANOLA£8.571,834 rev
Trending
90-day click momentumMatrix | Brass Off | Blue Toning Shampoo to Correct Orange Undertones on Lightened Hair Total Results
Matrix£18.414.2★
Matrix Brass Off Colour Protecting Blue Toning Conditioner For Lightened Brown Hair To Hydrate and Nourish
Matrix£11.924.0★
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 1000ml
FANOLA£12.704.2★
Fanola Wonder No Orange Shampoo Neutralizing Orange Highlights Shampoo for Blonde and Light Brown Hair with Immediate Toning Action SLS/SLES Free and Vegan 350ml
FANOLA£8.574.2★
Fanola No Orange Mask Anti-Orange Tones Mask that Conditions Detangles and Moisturizes Hair Vegan Formula 350ml
FANOLA£11.074.0★
What buyers say about blue shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“It's been the most effective discovery for maintaining my hair's orange-free look”
“a good brand of purple shampoo”
“enhance the colour”
“Great value”
“Does exactly what its supposed to do”
“Works really well”
“Nice smell, hair feels clean”
“Makes your hair shine”
“Leaves it soft, shiny, and easy to manage”
“The product was very easy to use”
What buyers complain about
“It is NOT blue, its PURPLE”
“NO CHANGE”
“Did nothing on my bleached orange tinted hair”
“Waste of money”
“Not the best”
“Very drying”
“it smells bad”
“Arrived leaking”
“Not a strong enough product followed instructions”
“big gaps are visible”
Common questions
- Is blue shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £340K/yr across 11 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the blue shampoo niche?
- 6 brands and 82 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in blue shampoo?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.0%.
- When does demand for blue shampoo peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the blue shampoo niche?
- Listings span £2.50–£18.41; the average listing price is £10.82 (sweet spot $15–$100). The average incumbent carries 6,779 reviews — the moat a new listing must climb.