Blue Nail Polish

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +76.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

+76.4%

Conversion, latest week

7.3%

Market size, estimated

£31Ka year

Peak month

July2.4× the quietest month

Top search term

blue nail polish67K searches a year

Listings sell for £3.91 on average, from £2.72 to £6.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.91 that is £978 to £2K a year per listing.

Average price

£3.91under the $15 to $100 sweet spot

Price range

£2.72–£6.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£978–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #231 within Manicure & Pedicure. It carries 16,856 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#231in Manicure & Pedicure

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

16,856per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months