Blue Nail Polish
Blue Nail Polish shows low returns (0.2%), but prices mostly outside the sweet spot ($2.72–$6.70) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Blue Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Nail Polish is a £31K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Blue Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +76.4% over the last 90 days and 7.3% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 23 products
Top Blue Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.05
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
Maybelline Color Show 661 Ocean Blue Nail Polish 6.7 ml
- Price
- £2.72
- Rating
- 4.4/5
- Reviews
- 11,827
- Age
- 11y ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 2y ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 11y ago
Sally Hansen Insta-Dri Nail Polish Up in the Clouds 60 Seconds Quick Drying Long Lasting Streak Free Shiny Finish 3-in-1 Formula Built in Base and Top Coat 9.17ml
- Price
- £4.10
- Rating
- 4.2/5
- Reviews
- 21,155
- Age
- 3y ago
Trending
90-day click momentum
Blue Glitter Nail Polish Nail Varnish Quick Dry Water Based High Shine Dark Blue Nail Polish Long Lasting Sparkly Shimmer Glitter Nail Varnish No UV Lamp Needed for Home Manicure
- Price
- £4.53
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 3mo ago
Light Blue Nail Polish - 10ml Vegan Nail Polish - Baby Blue Nail Varnish Quick Dry - Long Lasting Breathable Nail Varnish - Chip Resistant No UV Light Needed for Women Nail Art
- Price
- £5.17
- Rating
- 2.8/5
- Reviews
- 7
- Age
- 1y ago
Maybelline Color Show Nail Polish Number 52 Its A Boy
- Price
- £2.99
- Rating
- 4.4/5
- Reviews
- 11,827
- Age
- 10y ago
Blue Nail Polish - Pearl Blue Nail Varnish - Quick Dry Royal Chrome Nail Polish - Highly Glossy & Long Lasting Glitter Nail Varnish - Reflective Shimmer Nail Lacquer for Manicure Salon
- Price
- £3.99
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 1y ago
essie Original Nail Polish In a rich cobalt blue Shade 906 Push Play 13.5ml
- Price
- £4.62
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch dateBlue Glitter Nail Polish Nail Varnish Quick Dry Water Based High Shine Dark Blue Nail Polish Long Lasting Sparkly Shimmer Glitter Nail Varnish No UV Lamp Needed for Home Manicure
- Price
- £4.53
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 3mo ago
Light Blue Nail Polish - 10ml Vegan Nail Polish - Baby Blue Nail Varnish Quick Dry - Long Lasting Breathable Nail Varnish - Chip Resistant No UV Light Needed for Women Nail Art
- Price
- £5.17
- Rating
- 2.8/5
- Reviews
- 7
- Age
- 1y ago
PEACECOLOR Gel Nail Polish - 10ML High Glossy Blue Colour Soak Off U V/LED Long Lasting & Easy to Apply Gel Polish Professional Salon-Grade and DIY Nail Art for Home
- Price
- £2.85
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
JODSONE 16.5ml Dark Blue Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift
- Price
- £3.97
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
Blue Nail Polish - Iridescent Holographic Nail Polish - Blue Glitter Nail Varnish Rainbow Effect - Air Quick Dry Nail Varnish - Super Sparkly Laser Nail Art Paint For Women Nail DIY
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
74
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
16%
- Rimmel46%
- Maybelline14%
- essie9%
- Sally Hansen8%
- Maggikey4%
- Barry M4%
- Open — no brand owns it (8 brands, 16%)
Blue Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
Top Blue Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue nail polish67K/yr
- blue nail varnish22K/yr
- nail polish blue9K/yr
- royal blue nail polish5K/yr
- blue nail varnish quick dry4K/yr
What reviews say buyers love and hate about Blue Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Beautiful colour”
“Does dry quickly”
“As described”
“Excellent value”
“Beautiful colour stays put for ages”
What buyers complain about
74% of reviews“it looks much more green”
“Overall, I would not recommend this product due to the inaccurate color and low quality”
“The nail polish is very disappointing”
“the second coat kept smudging it took too long to dry”
“im very disappointed with how thin it is”
Blue Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
