Blue Mascara
prices mostly outside the sweet spot ($2.63–$12.68) — Blue Mascara doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Blue Mascara profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Mascara is a £67K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Blue Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.5% over the last 90 days and 12.0% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Blue Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maybelline Blue Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Blue Mist
- Price
- £6.64
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 2y ago
essence I LOVE EXTREME BLUE crazy volume mascara longlasting curling extreme volumizing colour intense (12ml)
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 980
- Age
- 1y ago
5D Silk Fiber Eyelash Mascara Blue Volume Mascara with Soft Brush Lash Sensational Volumizing and Thickening Mascaras Long-Lasting Waterproof No Smudge Mascaras with False Lash Effect
- Price
- £3.19
- Rating
- 4.2/5
- Reviews
- 2,341
- Age
- 2y ago
MUA Makeup Academy Stop The Search Mascara French Navy Blue - Vegan & Cruelty Free (Pack of 1)
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 4mo ago
Max Factor 2000 Calorie Dramatic Volume Mascara 04 Navy 9 ml (Pack of 1) Packaging May Vary
- Price
- £4.98
- Rating
- 4.3/5
- Reviews
- 12,348
- Age
- 14y ago
Trending
90-day click momentum
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Full Volume Mascara Colour: Navy
- Price
- £9.84
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 6mo ago
LOréal Paris Blue Mascara Volume Million Lashes Panorama Chromatic Mascara Up to 1.4x Bigger-Looking Eyes Up to 24 Hour Wear Smudge and Clump Resistant Shade Bleu Suede
- Price
- £8.10
- Rating
- 4.2/5
- Reviews
- 340
- Age
- 11y ago
MUA Makeup Academy Stop The Search Mascara French Navy Blue - Vegan & Cruelty Free (Pack of 1)
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 4mo ago
QIUFSSE Blue Mascara and Eyeliner Set 5D Colored Mascara for Eyelashes
- Price
- £6.68
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 9mo ago
essence I LOVE EXTREME BLUE crazy volume mascara longlasting curling extreme volumizing colour intense (12ml)
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 980
- Age
- 1y ago
Newest
by launch dateMUA Makeup Academy Stop The Search Mascara French Navy Blue - Vegan & Cruelty Free (Pack of 1)
- Price
- £4.85
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 4mo ago
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Full Volume Mascara Colour: Navy
- Price
- £9.84
- Rating
- 4.3/5
- Reviews
- 115,471
- Age
- 6mo ago
QIUFSSE Blue Mascara and Eyeliner Set 5D Colored Mascara for Eyelashes
- Price
- £6.68
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 9mo ago
Navy Blue Waterproof Tubing Mascara Volumizing & Curling for Luscious Lashes Smudge-Proof Long-Lasting Eye Makeup Bold Lash Styles Easy Removal for Older Women & Sensitive Eyes (Blue)
- Price
- £3.80
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 10mo ago
essence I LOVE EXTREME BLUE crazy volume mascara longlasting curling extreme volumizing colour intense (12ml)
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 980
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
284
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
20%
- Maybelline24%
- Essence Cosmetics15%
- LOPHE13%
- Max Factor11%
- L'Oreal Paris8%
- MUA8%
Blue Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Blue Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue mascara41K/yr
- navy mascara13K/yr
- navy blue mascara10K/yr
- blue mascara for eyes13K/yr
- mascara blue3K/yr
- navy mascara for older women4K/yr
- electric blue mascara3K/yr
What reviews say buyers love and hate about Blue Mascara
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“A fantastic everyday mascara”
“Beautiful blue”
“Excellent value”
“Amazing quality”
“The brush is easy to use”
What buyers complain about
62% of reviews“Very dry”
“This product is not new”
“The mascara didn't do as it says”
“Bad quality”
“there was no colour to it”
Blue Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
