Blue Mascara

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

12.0%

Market size, estimated

£67Ka year

Peak month

December1.3× the quietest month

Top search term

blue mascara41K searches a year

Listings sell for £6.35 on average, from £2.63 to £12.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.35 that is £2K to £3K a year per listing.

Average price

£6.35under the $15 to $100 sweet spot

Price range

£2.63–£12.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #263 within Make-up. It carries 16,983 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#263in Make-up

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

16,983per listing

Listings tracked

24

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months