Blue Magic
FailShoppers spend an estimated $34K a year here, so Blue Magic is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £34K/yr86K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 9 sellers
Flapen Score
Blue Magic against its category
The dotted line is the Beauty average. Past it, Blue Magic is stronger. Inside it, weaker.
Market
The Blue Magic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Magic 86K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £34Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- blue magic59K searches a year
02 · Price
A sale here is worth £12.91.
Listings sell for £12.91 on average, from £6.27 to £34.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.91 that is £1K to £3K a year per listing.
- Average price
- £12.91under the $15 to $100 sweet spot
- Price range
- £6.27–£34.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #500 within Shampoos & Conditioners. It carries 157 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 0%
- Out of stock, average day
- 6.8%
- Average rank
- #500in Shampoos & Conditioners
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Blue Magic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blue Magic Pack Multi Purpose Cleaner - OFFICIAL MANUFACTURER
- Price
- £17.49
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 6y ago

HBlue Magic Conditioner Hair Dress Anti-Breakage Formula 340g/12 oz
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 9mo ago

BLUE MAGIC 500ml multi surface cleaner + Mixer Bottle - GIFT PACK - OFFICIAL MANUFACTURER
- Price
- £11.59
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago

Blue Magic 5ltr with Empty Trigger Bottle and Measuring Cup Multi Purpose Cleaner Concentrate makes up to 1000 RTU 500ml Bottles
- Price
- £34.13
- Rating
- 4.7/5
- Reviews
- 279
- Age
- 4y ago

MBlue MagIC Organics Super Sure Gro (12oz)
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 7y ago
Trending
estimated 90-day click momentum
Blue Magic Cleaning Solution 2 X 500Ml Bottles With Mixer Bottle Spray Nozzle
- Price
- £18.91
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 13y ago

HBlue Magic Conditioner Hair Dress Anti-Breakage Formula 340g/12 oz
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 9mo ago

MBlue MagIC Organics Super Sure Gro (12oz)
- Price
- £6.85
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 7y ago

BLUE MAGIC 500ml multi surface cleaner + Mixer Bottle - GIFT PACK - OFFICIAL MANUFACTURER
- Price
- £11.59
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago

Blue Magic Pack Multi Purpose Cleaner - OFFICIAL MANUFACTURER
- Price
- £17.49
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 6y ago
Newest
by launch date
Two Pack HBBlue Magic Conditioner Hair Dress 340g blue
- Price
- £9.39
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 2mo ago

CBlue Magic Conditioner Hair Dress Anti-Breakage Formula 340g/12 oz
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

HBlue Magic Conditioner Hair Dress Anti-Breakage Formula 340g/12 oz
- Price
- £6.27
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 9mo ago

BLUE MAGIC 500ml multi surface cleaner + Mixer Bottle - GIFT PACK - OFFICIAL MANUFACTURER
- Price
- £11.59
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago

MBlue MagIc Coconut Oil Hair Conditioner (12oz 12 Fluid Ounces)
- Price
- £6.95
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
9
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Generic40%
- Blue Magic Multi Purpose Cleaner30%
- Blue Magic Seeing is Believing11%
- OKEPS GD8%
- Future Developments (Man) Limited6%
- Future Developments5%
Demand
Blue Magic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Blue Magic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue magic59K/yr
- blue magic cleaner20K/yr
- magic cleaner5K/yr
- blue magic multi purpose cleaner2K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Magic
We read the reviews and the return reasons for every product selling here.
“NOT AS TRUE AS ADVERTISED, EXPENSIVE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Magic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









