Is blue hair spray colour for kids profitable to sell on Amazon United Kingdom?

The niche generates £45K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (45/100).

How competitive is the blue hair spray colour for kids niche?

14 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in blue hair spray colour for kids?

Top complaints mined from reviews: Value For Money, Color, Suitability Colored Hair. The return rate is 0.7%.

When does demand for blue hair spray colour for kids peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 9.3× the quietest.

What does it cost to enter the blue hair spray colour for kids niche?

Listings span £4.48–£8.52; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.

blue hair spray colour for kids

Skip it

Prices mostly outside the sweet spot ($4.48–$8.52) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good648.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.08

avg listing price — sweet spot $15–$100

Market size

Bad£45K

£45K/yr · 69K searches

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

Price range

Bad£4.48–£8.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, blue hair spray colour for kids is a £45K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

blue hair spray colour for kids market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 10.7%
Avg BSR: #202
Page quality: 0%
Prime: 93%
Sponsored: 67%
Out of stock: 16.4%
Avg brand age: 33 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

22%

Party Success34%
GLOW RIOT23%
Colour Culture7%
HOT LOOK5%
HIESGIE4%
MIFANYO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 9.3×

Open Trend

Top blue hair spray colour for kids search terms

blue hair spray colour for kids42K/yr -37.8%11.4% conv.
blue hair spray21K/yr -37.4%7.0% conv.
blue hairspray6K/yr -21.9%6.5% conv.

All search terms

Top blue hair spray colour for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Party Success Temporary Hair Colour Spray Wash Out Spray 125Ml (Blue)

Party Success£4.864.2★1,454 rev

Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Blue)

GLOW RIOT£5.693.8★22 rev

Colour Culture Hair Colour Spray 125ml-Blue Temporary Coloured Hair Dye Hurtless Easy Wash-Out Hairspray Washable Hair Colour Spray for Halloween & Theme Party Fancy Dress Up For Kids Adults

Colour Culture£4.703.9★153 rev

Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Fluorescent Blue)

Party Success£5.584.2★1,454 rev

HOT LOOK LDIES WOMENS MENS UNISEX FANCY DRESS NOVELTEY HAIR SPRAY WHITE BLACK YELLOW ORANGE PINK SILVER PURPLE RED GREEN BLUE 125ML (BLUE)

HOT LOOK£4.484.1★289 rev

Newest

by launch date

Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Blue)

GLOW RIOT£5.6922 rev

3mo ago

Blue Hair Colour Spray - Temporary Hair Colour Spray Coloured Hair Spray Wash Out for Parties Cosplay & Halloween 30ml Colour Hair Spray (Blue)

MEITREND£4.662 rev

4mo ago

Temporary Hair Color Spray | 150ml Instant Hair Spray for Adults & Kids | Washable & Non-Sticky Gentle Formula Blue | Halloween Cosplay Costume Party Festivals

HIESGIE£8.488 rev

8mo ago

Blue Temporary Hair Color Spray for Girls Boys Instant Colored Hair Dye Alternative for Teens Women Men Disposable Washable Quick Styling for Party Cosplay Christmas Halloween 150ml

Amzsudy£7.79288 rev

11mo ago

Temporary Blue Hair Dye Spray - Washable One Time Hair Colour Spray - Plant-Based Instant Hair Styling Foam for Halloween Party Cosplay Costume - 30ml Quick-Dry Crazy BlueSpray

HERBINSOLS£5.121 rev

1y ago

What buyers say about blue hair spray colour for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Bright colours”

Suitability Colored Hair22%

“Covered dark hair well”

Ease Of Use13%

“Comes out easily”

Quality-Overall13%

“Absolutely fantastic product”

Advertised Vs Actual Product9%

“Does what it says”

Ease Of Cleaning9%

“Washes out really easy”

Color Fading/Discoloration3%

“Stays up, very pigmented, didn't stain my hands”

Moist/Dry3%

“nice conditioner after because does make the hair dry”

What buyers complain about

Value For Money38%

“Over £7 for an empty can”

Color25%

“Not The Same Shade of Blue”

Suitability Colored Hair13%

“Not very bright so isn't great on dark/brown hair”

Quality-Overall6%

“Poor quality”

Smell6%

“smelt so bad, like rotten eggs and product didnt work at all, avoid”

Leak-Proof6%

“Disappointed as the container had leaked so had limited use”

Top return reasons

Color49%

Defective Material/Parts7%

Functionality-Overall7%

Leak-Proof5%

Suitability Colored Hair5%

Durability4%

Dilute/Watery2%

Paint Quality2%

Gap/Hole2%

Brightness/Shine/Glow2%

Common questions

Is blue hair spray colour for kids profitable to sell on Amazon United Kingdom?: The niche generates £45K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (45/100).
How competitive is the blue hair spray colour for kids niche?: 14 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in blue hair spray colour for kids?: Top complaints mined from reviews: Value For Money, Color, Suitability Colored Hair. The return rate is 0.7%.
When does demand for blue hair spray colour for kids peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 9.3× the quietest.
What does it cost to enter the blue hair spray colour for kids niche?: Listings span £4.48–£8.52; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.