Blue Hair Dye

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

3.8%

Market size, estimated

£145Ka year

Peak month

February1.9× the quietest month

Top search term

blue hair dye217K searches a year

Listings sell for £7.97 on average, from £5.23 to £16.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £7.97 that is £2K to £4K a year per listing.

Average price

£7.97under the $15 to $100 sweet spot

Price range

£5.23–£16.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #42 within Hair Colour. It carries 3,664 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#42in Hair Colour

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,664per listing

Listings tracked

22

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

62 months