Blue Hair Dye
prices mostly outside the sweet spot ($5.23–$16.34) — Blue Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Blue Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Hair Dye is a £145K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Skip it — 44/100.
Blue Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.5% over the last 90 days and 3.8% of searches end in a purchase.
£145K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 22 products
Top Blue Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Crazy Color Vibrant Sky Blue Semi-Permanent Hair Dye. Highly Pigmented Cobalt Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £6.47
- Rating
- 3.5/5
- Reviews
- 74
- Age
- 1y ago
Adore Shining Semi Permanent Hair Colour 112 Indigo Blue
- Price
- £5.81
- Rating
- 4.2/5
- Reviews
- 1,643
- Age
- 14y ago
Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes
- Price
- £5.76
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Manic Panic High Voltage Rockabilly Blue Classic Hair Color 118ml
- Price
- £11.57
- Rating
- 4.3/5
- Reviews
- 3,429
- Age
- 15y ago
Trending
90-day click momentumSchwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes
- Price
- £5.76
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £7.00
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
- Price
- £6.29
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 7mo ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes
- Price
- £5.76
- Rating
- 3.8/5
- Reviews
- 253
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
- Price
- £6.29
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 7mo ago
ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Sorceress 165 ml e
- Price
- £16.21
- Rating
- 4.1/5
- Reviews
- 1,542
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
91
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
6%
- LIVE36%
- Crazy Color29%
- Adore10%
- Manic Panic9%
- La Riche5%
- Knight & Wilson5%
- Open — no brand owns it (3 brands, 6%)
Blue Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Jul · busiest ÷ quietest = 1.9×
Top Blue Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue hair dye217K/yr
- blue hair dye permanent48K/yr
- dark blue hair dye29K/yr
- crazy colour blue19K/yr
- hair dye blue19K/yr
- permanent blue hair dye18K/yr
- blue hair dye semi permanent18K/yr
- blue semi permanent hair dye15K/yr
- semi permanent hair dye blue17K/yr
- crazy color hair dye blue10K/yr
What reviews say buyers love and hate about Blue Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Beautiful colour”
“Good quality and blue looks amazing really happy with my hair A+++”
“Good coverage”
“They last for ages”
“the application of this really stands out”
What buyers complain about
72% of reviews“Turned a bit green”
“Brought the dark blue dye didnt work at all nothing in my hair it all washed out”
“Will stain your hands”
“Expensive, time wasting and disappointing results”
“Didnt work”
Blue Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
