blue hair dye
Skip itPrices mostly outside the sweet spot ($5.23–$16.34) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£145K£145K/yr · 480K searches
Review moat
Okay3,663.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Price range
Bad£5.23–£16.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue hair dye is a £145K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar–Jul. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
blue hair dye market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £159K–£199K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 2.3%
- Avg brand age
- 62 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
91
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
6%
- LIVE36%
- Crazy Color29%
- Adore10%
- Manic Panic9%
- La Riche5%
- Knight & Wilson5%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Feb, Mar, Jul · busiest ÷ quietest = 1.9×
Top blue hair dye search terms
- blue hair dye217K/yr
- blue hair dye permanent48K/yr
- dark blue hair dye29K/yr
- crazy colour blue19K/yr
- hair dye blue19K/yr
- permanent blue hair dye18K/yr
- blue hair dye semi permanent18K/yr
- blue semi permanent hair dye15K/yr
- semi permanent hair dye blue17K/yr
- crazy color hair dye blue10K/yr
Top blue hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
LIVE£5.694.4★854 rev
Crazy Color Vibrant Sky Blue Semi-Permanent Hair Dye. Highly Pigmented Cobalt Blue Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.473.5★74 rev
Adore Shining Semi Permanent Hair Colour 112 Indigo Blue
Adore£5.814.2★1,643 rev
Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes
LIVE£5.763.8★253 rev
Manic Panic High Voltage Rockabilly Blue Classic Hair Color 118ml
Manic Panic£11.574.3★3,429 rev
Newest
by launch dateSchwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
LIVE£5.69854 rev
Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes
LIVE£5.76253 rev
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.60854 rev
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
Clairol£6.2945 rev
ARCTIC FOX 100% Vegan & Cruelty Free Vibrant Semi Permanent Hair Colour Dye - Sorceress 165 ml e
ARCTIC FOX£16.211,542 rev
Trending
90-day click momentumSchwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
LIVE£5.694.4★
Schwarzkopf LIVE Colour Moment 095 Cobalt Blue with HaptiQ Anti-Damage System Semi-Permanent Blue Hair Dye Up to 15 Washes
LIVE£5.763.8★
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.604.4★
Crazy Color Vibrant Blue Jade Semi-Permanent Hair Dye. Highly Pigmented Teal Aquamarine Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.004.4★
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
Clairol£6.294.1★
What buyers say about blue hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Good quality and blue looks amazing really happy with my hair A+++”
“Good coverage”
“They last for ages”
“the application of this really stands out”
“My hair is really soft and smooth”
“There is a sweet smell from the developing cream”
“Its really shiny”
“Does the job”
“affordable too”
What buyers complain about
“Turned a bit green”
“Brought the dark blue dye didnt work at all nothing in my hair it all washed out”
“Will stain your hands”
“Expensive, time wasting and disappointing results”
“Didnt work”
“Never buy this if you have brown hair because it is the worse thing I have ever purchased in my life I put a little on to see nothing so I put the whole bottle”
“The colour fades out to a more pastel colour over time”
“not happy with the coverage”
“false marketing”
“Leave it on longer than it says I left on for 1.30 hrs anyway queens dye your hair”
Top return reasons
Common questions
- Is blue hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the blue hair dye niche?
- 9 brands and 91 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in blue hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 0.1%.
- When does demand for blue hair dye peak?
- Demand peaks in Feb–Mar–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the blue hair dye niche?
- Listings span £5.23–£16.34; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 3,664 reviews — the moat a new listing must climb.