Blue Black Hair Dye
FailPrices span $2.54–$11.17, mostly outside the sweet spot, so Blue Black Hair Dye is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £49K/yr79K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 82 sellers
Flapen Score
Blue Black Hair Dye against its category
The dotted line is the Beauty average. Past it, Blue Black Hair Dye is stronger. Inside it, weaker.
Market
The Blue Black Hair Dye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Black Hair Dye 79K times last year and spent an estimated £49K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £49Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- blue black hair dye59K searches a year
02 · Price
A sale here is worth £6.99.
Listings sell for £6.99 on average, from £2.54 to £11.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.99 that is £2K to £3K a year per listing.
- Average price
- £6.99under the $15 to $100 sweet spot
- Price range
- £2.54–£11.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Hair Colour. It carries 7,890 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Hair Colour
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,890per listing
- Listings tracked
- 12
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Blue Black Hair Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
82
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- Brand 144%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 65%
- Open — no brand owns it (4 brands, 10%)
Demand
Blue Black Hair Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Blue Black Hair Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue black hair dye59K/yr
- black blue hair dye13K/yr
- blue black hair dye permanent7K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Black Hair Dye
We read the reviews and the return reasons for every product selling here.
“I found the colour had faded”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Black Hair Dye questions
Answered from the same tracked data.