blue black hair dye
Skip itPrices mostly outside the sweet spot ($2.54–$11.17) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad7,890.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 79K searches
Price range
Bad£2.54–£11.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue black hair dye is a £49K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
blue black hair dye market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
82
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- LIVE44%
- L'Oreal Paris11%
- Palette11%
- L'ORÉAL10%
- Clairol9%
- Smart Beauty5%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top blue black hair dye search terms
- blue black hair dye59K/yr
- black blue hair dye13K/yr
- blue black hair dye permanent7K/yr
Top blue black hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.604.4★854 rev
LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Blue Black 1.102 x1 pack
L'Oreal Paris£7.194.4★2,377 rev
Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.544.4★872 rev
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
Clairol£6.294.1★45 rev
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 210 Blue Black
L'ORÉAL£8.294.4★837 rev
Newest
by launch dateSchwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.60854 rev
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
LIVE£5.69854 rev
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
Clairol£6.2945 rev
Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.54872 rev
LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Blue Black 1.102 x1 pack
L'Oreal Paris£7.192,377 rev
Trending
90-day click momentumSchwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
LIVE£5.694.4★
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.604.4★
Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.
Olia£7.214.4★
Schwarzkopf Igora Royal 1-1 blue black 60ml
Schwarzkopf£11.174.4★
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
Clairol£6.294.1★
What buyers say about blue black hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Great colour”
“Definitely as good as the more expensive ones”
“Good coverage”
“It feels healthy and soft and so shiny”
“the application of this really stands out”
“it was just a great affordable price”
“Easy to use”
“There is a sweet smell from the developing cream”
“The instructions are clear”
“As described”
What buyers complain about
“I found the colour had faded”
“Doesn't work”
“Absolutely appalled by this hair dye”
“it hasn't changed the colour of my hair at all”
“Smells awful”
“rubbish”
“Leave it on longer than it says I left on for 1.30 hrs anyway queens dye your hair”
“Bad instructions”
“false marketing”
“Too expensive”
Common questions
- Is blue black hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the blue black hair dye niche?
- 10 brands and 82 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in blue black hair dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.0%.
- When does demand for blue black hair dye peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the blue black hair dye niche?
- Listings span £2.54–£11.17; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 7,890 reviews — the moat a new listing must climb.