Blue Black Hair Dye
prices mostly outside the sweet spot ($2.54–$11.17) — Blue Black Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Blue Black Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Black Hair Dye is a £49K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Blue Black Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.5% over the last 90 days and 8.9% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Blue Black Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Blue Black 1.102 x1 pack
- Price
- £7.19
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 4y ago
Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.54
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
- Price
- £6.29
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 7mo ago
LOréal Paris Casting Crème Gloss Semi-Permanent Hair Dye Radiant & Natural Colour No-ammonia Semi-Permanent Hair Colour Lasts 32 Washes Shade: 210 Blue Black
- Price
- £8.29
- Rating
- 4.4/5
- Reviews
- 837
- Age
- 8y ago
Trending
90-day click momentum
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Schwarzkopf Igora Royal 1-1 blue black 60ml
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 9y ago
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
- Price
- £6.29
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 7mo ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour 090 Cosmic Blue Long-lasting Permanent Blue Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour U67 Blue Mercury Long-lasting Permanent Blue Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.69
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Clairol Nice N Easy Permanent Bold Zero Ammonia Hair Dye 2.8 Midnight Blue
- Price
- £6.29
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 7mo ago
Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.54
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Blue Black 1.102 x1 pack
- Price
- £7.19
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
82
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- LIVE44%
- L'Oreal Paris11%
- Palette11%
- L'ORÉAL10%
- Clairol9%
- Smart Beauty5%
- Open — no brand owns it (4 brands, 10%)
Blue Black Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Blue Black Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue black hair dye59K/yr
- black blue hair dye13K/yr
- blue black hair dye permanent7K/yr
What reviews say buyers love and hate about Blue Black Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great colour”
“Definitely as good as the more expensive ones”
“Good coverage”
“It feels healthy and soft and so shiny”
“the application of this really stands out”
What buyers complain about
65% of reviews“I found the colour had faded”
“Doesn't work”
“Absolutely appalled by this hair dye”
“it hasn't changed the colour of my hair at all”
“Smells awful”
Common Blue Black Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
