blow dry hair brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£35.34avg listing price — sweet spot $15–$100
Price range
Incredible£14.88–£90.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good£644K£644K/yr · 390K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,374.18avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blow dry hair brush is a £644K/yr Amazon United Kingdom market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blow dry hair brush market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £530K–£707K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
175
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- BaByliss79%
- Remington10%
- Tresses Touch6%
- EOQIFJM3%
- Revlon2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top blow dry hair brush search terms
- babyliss92K/yr
- babyliss big hair rotating brush67K/yr
- rotating hair dryer brush65K/yr
- blowdry brush20K/yr
- babyliss hot brush20K/yr
- babyliss hair brush16K/yr
- rotating hair dryer brush for short hair11K/yr
- rotating hair brush9K/yr
- babyliss hot air brush9K/yr
- rotating hot air brush9K/yr
Top blow dry hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BaByliss Big Hair Rotating Hair Dryer Brush - Dry and Style in One Step 2 Speeds & Alternating Directions Ionic Frizz-Control 50mm Barrel Black 2885U
BaByliss£26.564.4★8,426 rev
BaByliss Air Styler 1000W - All in One Hair Dryer Brush Volumiser and Curler Advanced Ionic Frizz-Control System 4 Attachments Copper/Grey 2136U
BaByliss£25.474.2★4,514 rev
BaByliss Flawless Volume Hot Air Brush - Dry and Style in One Titanium-Ceramic 38mm Barrel for Smoothness Ionic Frizz-Control Black 2764U
BaByliss£19.594.3★3,310 rev
Remington Rotating Airstyler Keratin Protect (3 attachments: Mixed Bristle & Soft Bristle Brush Root Boost Attachment for More Volume & Hair Clips Ceramic Coating Infused with Almond Oil) AS8811
Remington£29.063.9★387 rev
Tresses Touch Rotating Hair Dryer Brush 3-in-1 Hot Air Brush with 2 Brushes (1.5&2) for Drying Styling Volumizing Curling Sleeking in One Step 3 Temperatures Negative Ionic Ceramic Coating
Tresses Touch£29.343.6★88 rev
Newest
by launch dateTresses Touch Rotating Hair Dryer Brush 3-in-1 Hot Air Brush with 2 Brushes (1.5&2) for Drying Styling Volumizing Curling Sleeking in One Step 3 Temperatures Negative Ionic Ceramic Coating
Tresses Touch£29.3488 rev
BaByliss Air Wand - Hair Dryer Straightener and Styler All in One Wet to Dry Anti Frizz No Heat Damage 3 Attachments AS6553U - Amazon Exclusive
BaByliss£90.74294 rev
Revlon Salon One-Step Hair Dryer & Volumiser with Sectioning Comb Included (for mid to Long Hair One-Step Technology 2-in-1 Styling Tool Ionic & Ceramic Technology) RVDR5222UKAMZ
Revlon£26.601,170 rev
BaByliss Air Power Volume - 2-in-1 Hair Dryer and Styler Wet and Dry Modes Smoothing Blow Dryer Brush with 3 Temperature Settings Ionic & Ceramic Gold AS95U
BaByliss£40.10151 rev
Remington Rotating Airstyler Keratin Protect (3 attachments: Mixed Bristle & Soft Bristle Brush Root Boost Attachment for More Volume & Hair Clips Ceramic Coating Infused with Almond Oil) AS8811
Remington£29.06387 rev
Trending
90-day click momentum
BaByliss Big Hair Dual Rotary Blower Brush for Volume Shaping and Shine AS952E
BaByliss£48.774.1★
Tresses Touch Rotating Hair Dryer Brush 3-in-1 Hot Air Brush with 2 Brushes (1.5&2) for Drying Styling Volumizing Curling Sleeking in One Step 3 Temperatures Negative Ionic Ceramic Coating
Tresses Touch£29.343.6★
Rotating Hair Dryer Brush Rotating Hair Brush Rotating Blow Dryer 3-in-1 Hot Air Styler and Rotating Hair Dryer for Dry Hair Curl Hair Straighten Hair
EOQIFJM£14.883.4★
BaByliss Flawless Volume Hot Air Brush - Dry and Style in One Titanium-Ceramic 38mm Barrel for Smoothness Ionic Frizz-Control Black 2764U
BaByliss£19.594.3★
BaByliss Big Hair Rotating Hair Dryer Brush - Dry and Style in One Step 2 Speeds & Alternating Directions Ionic Frizz-Control 50mm Barrel Black 2885U
BaByliss£26.564.4★
What buyers say about blow dry hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to hold”
“Decent tool”
“Great for the price”
“Great dryer lightweight easy to use”
“Amazing hair dryer”
“Just what I was looking for”
“Good attachments”
“Good styler”
“soft I love it”
“Excellent gift”
What buyers complain about
“it broke”
“Gets to hot”
“Truly a poor quality build”
“Its just too big now”
“Takes a little getting used to”
“Too heavy”
“Not worth the money”
“After using for a few months I notice my hair was breaking off more and more”
“Did not work”
“Not powerful”
Top return reasons
Common questions
- Is blow dry hair brush profitable to sell on Amazon United Kingdom?
- The niche generates £644K/yr across 11 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the blow dry hair brush niche?
- 5 brands and 175 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in blow dry hair brush?
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 5.8% — above our launch gate.
- When does demand for blow dry hair brush peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the blow dry hair brush niche?
- Listings span £14.88–£90.74; the average listing price is £35.34 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.