Blow Dry Cream
brand-locked demand (top 5 brands take 93% of clicks) — Blow Dry Cream doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Blow Dry Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blow Dry Cream is a £165K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Blow Dry Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.4% over the last 90 days and 7.6% of searches end in a purchase.
£165K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Blow Dry Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kérastase Nutritive Nectar Thermique Anti-Frizz Blow-Dry Milk for Dry Medium to Thick Hair with Niacinamide Protects from Heat Styling and Reduces Frizz 150 ml
- Price
- £23.80
- Rating
- 4.7/5
- Reviews
- 3,377
- Age
- 3y ago
Kérastase Resistance Ciment Thermique Daily Nourishing Leave-In Treatment for Damaged Hair with Vita-Ciment Complex 150ml
- Price
- £21.82
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 9y ago
Redken | Heat Protection Smoothing Cream Babassu Oil Frizz Dismiss Rebel Tame 250 ml
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,682
- Age
- 5y ago
Redken Frizz Dismiss Shampoo 300ml & Conditioner 300ml Duo
- Price
- £29.99
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 4y ago
Redken | Shampoo Babassu Oil Adds Shine and Smooths Frizzy Hair Frizz Dismiss 300 ml
- Price
- £16.36
- Rating
- 4.6/5
- Reviews
- 1,681
- Age
- 5y ago
Trending
90-day click momentum
Nutritive Nectar Thermique Heat Protecting Leave-In Cream | Deeply Condition and Reduce Frizz | Instant Softness & Shine | With Plant-Based Proteins | For Medium to Thick Dry Hair
- Price
- £11.10
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 1y ago
Kérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml
- Price
- £28.78
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 6mo ago
REDKEN Frizz Dismiss Anti Frizz Instant Deflate Oil-In-Serum | For Frizzy Hair | Enhances Smoothness & Shine | With Babassu Oil 125 ml
- Price
- £24.82
- Rating
- 4.5/5
- Reviews
- 3,279
- Age
- 7y ago
Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml
- Price
- £27.06
- Rating
- 4.5/5
- Reviews
- 1,545
- Age
- 1y ago
LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago
Newest
by launch dateKérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml
- Price
- £28.78
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 6mo ago
LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago
OSMO Blow Out Balm | Blow Dry Balm | 90% Natural Ingredients | Body Volume & Shine | Vegan. 150ml.
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago
Osmo Blowdry Potion | Heat activated styling lotion designed to Thicken & Hold all Styles | Vegan. 250ml.
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago
Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml
- Price
- £27.06
- Rating
- 4.5/5
- Reviews
- 1,545
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
102
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
5%
- KÉRASTASE52%
- Redken32%
- Osmo3%
- Moroccanoil3%
- Schwarzkopf2%
- Creightons2%
- Open — no brand owns it (4 brands, 5%)
Blow Dry Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Blow Dry Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blow dry cream21K/yr
- redken frizz dismiss17K/yr
- kerastase leave in conditioner16K/yr
- blowdry cream7K/yr
- kerastase leave in7K/yr
- kerastase nectar thermique6K/yr
- kerastase thermique heat protector5K/yr
- heat protection cream for hair5K/yr
- redken frizz dismiss shampoo3K/yr
- kerastase thermique7K/yr
What reviews say buyers love and hate about Blow Dry Cream
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great product and very reliable seller”
“Lovely fragrance”
“Great product, great price”
“Makes my hair feel super soft”
“It works really well for my fine curly hair, helping to keep it soft, defined, and manageable without feeling heavy”
What buyers complain about
70% of reviews“left my hair completely dry”
“Pricey,”
“it left my hair looking worse”
“Not impressed left my hair greasy”
“Didn't work”
Blow Dry Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blow Dry Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
