Blow Dry Cream
FailThe top 5 brands take 93% of clicks, so Blow Dry Cream is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £165K/yr119K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 102 sellers
Flapen Score
Blow Dry Cream against its category
The dotted line is the Beauty average. Past it, Blow Dry Cream is stronger. Inside it, weaker.
Market
The Blow Dry Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blow Dry Cream 119K times last year and spent an estimated £165K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £165Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- blow dry cream21K searches a year
02 · Price
A sale here is worth £18.06.
Listings sell for £18.06 on average, from £2.29 to £32.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.06 that is £5K to £9K a year per listing.
- Average price
- £18.06inside the $15 to $100 sweet spot
- Price range
- £2.29–£32.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #212 within Shampoos & Conditioners. It carries 3,426 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 3.1%
- Average rank
- #212in Shampoos & Conditioners
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,426per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Blow Dry Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kérastase Nutritive Nectar Thermique Anti-Frizz Blow-Dry Milk for Dry Medium to Thick Hair with Niacinamide Protects from Heat Styling and Reduces Frizz 150 ml
- Price
- £23.80
- Rating
- 4.7/5
- Reviews
- 3,377
- Age
- 3y ago

Kérastase Resistance Ciment Thermique Daily Nourishing Leave-In Treatment for Damaged Hair with Vita-Ciment Complex 150ml
- Price
- £21.82
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 9y ago

Redken | Heat Protection Smoothing Cream Babassu Oil Frizz Dismiss Rebel Tame 250 ml
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,682
- Age
- 5y ago

Redken Frizz Dismiss Shampoo 300ml & Conditioner 300ml Duo
- Price
- £29.99
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 4y ago

Redken | Shampoo Babassu Oil Adds Shine and Smooths Frizzy Hair Frizz Dismiss 300 ml
- Price
- £16.36
- Rating
- 4.6/5
- Reviews
- 1,681
- Age
- 5y ago
Trending
estimated 90-day click momentum
Nutritive Nectar Thermique Heat Protecting Leave-In Cream | Deeply Condition and Reduce Frizz | Instant Softness & Shine | With Plant-Based Proteins | For Medium to Thick Dry Hair
- Price
- £11.10
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 1y ago

Kérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml
- Price
- £28.78
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 6mo ago

REDKEN Frizz Dismiss Anti Frizz Instant Deflate Oil-In-Serum | For Frizzy Hair | Enhances Smoothness & Shine | With Babassu Oil 125 ml
- Price
- £24.82
- Rating
- 4.5/5
- Reviews
- 3,279
- Age
- 7y ago

Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml
- Price
- £27.06
- Rating
- 4.5/5
- Reviews
- 1,545
- Age
- 1y ago

LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago
Newest
by launch date
Kérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml
- Price
- £28.78
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 6mo ago

LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml
- Price
- £15.92
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago

OSMO Blow Out Balm | Blow Dry Balm | 90% Natural Ingredients | Body Volume & Shine | Vegan. 150ml.
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago

Osmo Blowdry Potion | Heat activated styling lotion designed to Thicken & Hold all Styles | Vegan. 250ml.
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml
- Price
- £27.06
- Rating
- 4.5/5
- Reviews
- 1,545
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
102
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 93%
Open market
5%
- KÉRASTASE52%
- Redken32%
- Osmo3%
- Moroccanoil3%
- Schwarzkopf2%
- Creightons2%
- Open — no brand owns it (4 brands, 5%)
Demand
Blow Dry Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Blow Dry Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blow dry cream21K/yr
- redken frizz dismiss17K/yr
- kerastase leave in conditioner16K/yr
- blowdry cream7K/yr
- kerastase leave in7K/yr
- kerastase nectar thermique6K/yr
- kerastase thermique heat protector5K/yr
- heat protection cream for hair5K/yr
- redken frizz dismiss shampoo3K/yr
- kerastase thermique7K/yr
Reviews and returns
What reviews say buyers love and hate about Blow Dry Cream
We read the reviews and the return reasons for every product selling here.
“left my hair completely dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blow Dry Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









