blow dry cream
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.06avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good£2.29–£32.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£165K£165K/yr · 119K searches
Review moat
Okay3,425.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blow dry cream is a £165K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blow dry cream market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £144K–£181K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 50%
- Out of stock
- 3.1%
- Avg brand age
- 67 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
102
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
57%
Top 20: 93%
Open market
5%
- KÉRASTASE52%
- Redken32%
- Osmo3%
- Moroccanoil3%
- Schwarzkopf2%
- Creightons2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top blow dry cream search terms
- blow dry cream21K/yr
- redken frizz dismiss17K/yr
- kerastase leave in conditioner16K/yr
- blowdry cream7K/yr
- kerastase leave in7K/yr
- kerastase nectar thermique6K/yr
- kerastase thermique heat protector5K/yr
- heat protection cream for hair5K/yr
- redken frizz dismiss shampoo3K/yr
- kerastase thermique7K/yr
Top blow dry cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kérastase Nutritive Nectar Thermique Anti-Frizz Blow-Dry Milk for Dry Medium to Thick Hair with Niacinamide Protects from Heat Styling and Reduces Frizz 150 ml
KÉRASTASE£23.804.7★3,377 rev
Kérastase Resistance Ciment Thermique Daily Nourishing Leave-In Treatment for Damaged Hair with Vita-Ciment Complex 150ml
KÉRASTASE£21.824.7★673 rev
Redken | Heat Protection Smoothing Cream Babassu Oil Frizz Dismiss Rebel Tame 250 ml
Redken£17.674.6★1,682 rev
Redken Frizz Dismiss Shampoo 300ml & Conditioner 300ml Duo
Redken£29.994.5★159 rev
Redken | Shampoo Babassu Oil Adds Shine and Smooths Frizzy Hair Frizz Dismiss 300 ml
Redken£16.364.6★1,681 rev
Newest
by launch date
Kérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml
KÉRASTASE£28.78156 rev
LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml
L'Oréal Professionnel Paris£15.92125 rev
OSMO Blow Out Balm | Blow Dry Balm | 90% Natural Ingredients | Body Volume & Shine | Vegan. 150ml.
Osmo£6.9922 rev
Osmo Blowdry Potion | Heat activated styling lotion designed to Thicken & Hold all Styles | Vegan. 250ml.
Osmo£7.1752 rev
Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml
KÉRASTASE£27.061,545 rev
Trending
90-day click momentum
Nutritive Nectar Thermique Heat Protecting Leave-In Cream | Deeply Condition and Reduce Frizz | Instant Softness & Shine | With Plant-Based Proteins | For Medium to Thick Dry Hair
KÉRASTASE£11.104.4★
Kérastase Gloss Absolu Anti-Frizz Glaze Cream Leave-In Treatment Protects Against Humidity For A Sleek Finish With Hyaluronic Acid For Thick Frizz-Prone Hair 240ml
KÉRASTASE£28.784.3★
REDKEN Frizz Dismiss Anti Frizz Instant Deflate Oil-In-Serum | For Frizzy Hair | Enhances Smoothness & Shine | With Babassu Oil 125 ml
Redken£24.824.5★
Kérastase Gloss Absolu Hair Treatment Spray Heat Protection for All Hair Types with Glycolic Acid Hyaluronic Acid & Wild Rose 190ml
KÉRASTASE£27.064.5★
LOréal Professionnel Tecni.ART Flex Blowdry 10-in-1 Benefits Leave-In Treatment Heat Protection Styling Cream Suitable for All Hair Types 150ml
L'Oréal Professionnel Paris£15.924.5★
What buyers say about blow dry cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and very reliable seller”
“Lovely fragrance”
“Great product, great price”
“Makes my hair feel super soft”
“It works really well for my fine curly hair, helping to keep it soft, defined, and manageable without feeling heavy”
“Brilliant for hair styling”
“Perfect for fine hair”
“smooth with a lovely shine”
“Great item, does as expected”
“Beautiful blow dry”
What buyers complain about
“left my hair completely dry”
“Pricey,”
“it left my hair looking worse”
“Not impressed left my hair greasy”
“Didn't work”
“My cheap equivalents are way better”
“Didnt make my dry hair feel nourished”
“every now and then the pump doesnt work and its a waste”
“Sometimes one size doesn't fit all”
“I have thick wavy hair which can get quite unruly - this product did nothing for my hair - waste of money :-”
Top return reasons
Common questions
- Is blow dry cream profitable to sell on Amazon United Kingdom?
- The niche generates £165K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the blow dry cream niche?
- 10 brands and 102 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in blow dry cream?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Hair Related. The return rate is 0.1%.
- When does demand for blow dry cream peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the blow dry cream niche?
- Listings span £2.29–£32.47; the average listing price is £18.06 (sweet spot $15–$100). The average incumbent carries 3,426 reviews — the moat a new listing must climb.