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Blow Dry Cream

Fail

The top 5 brands take 93% of clicks, so Blow Dry Cream is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£165K/yr119K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
57%top-5 click share · 10 brands · 102 sellers

Flapen Score

Blow Dry Cream against its category

The dotted line is the Beauty average. Past it, Blow Dry Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blow Dry Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blow Dry Cream 119K times last year and spent an estimated £165K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
7.6%
Market size, estimated
£165Ka year
Peak month
March1.4× the quietest month
Top search term
blow dry cream21K searches a year

02 · Price

A sale here is worth £18.06.

Listings sell for £18.06 on average, from £2.29 to £32.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.06 that is £5K to £9K a year per listing.

Average price
£18.06inside the $15 to $100 sweet spot
Price range
£2.29–£32.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #212 within Shampoos & Conditioners. It carries 3,426 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
3.1%
Average rank
#212in Shampoos & Conditioners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,426per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Blow Dry Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

102

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

5%

  • Brand 152%
  • Brand 232%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Blow Dry Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blow Dry Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blow dry cream21K/yr
  • redken frizz dismiss17K/yr
  • kerastase leave in conditioner16K/yr
  • blowdry cream7K/yr
  • kerastase leave in7K/yr
  • kerastase nectar thermique6K/yr
  • kerastase thermique heat protector5K/yr
  • heat protection cream for hair5K/yr
  • redken frizz dismiss shampoo3K/yr
  • kerastase thermique7K/yr

Reviews and returns

What reviews say buyers love and hate about Blow Dry Cream

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“left my hair completely dry”
A buyer, on “Moist/Dry”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blow Dry Cream questions

Answered from the same tracked data.