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Blotting Paper for Oily Skin

Blotting Paper for Oily Skin shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 2,481 Beauty niches · +9 vs the category median of 47

Market size 22Growth 70Conversion 84Competition 54Returns 99Price range 25Avg price 17Brand share 70Review moat 46Quality gap 42
This niche Category average · 2,481 niches

Is Blotting Paper for Oily Skin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blotting Paper for Oily Skin is a £88K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 56/100.

Blotting Paper for Oily Skin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +51.3% over the last 90 days and 9.3% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr20K
Search volume / yr+51.3%154K
Conversion rate9.3%
Avg price£6.15

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers19 · 27
Top-5 product click share52%
Open market37%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews1,866

Top Blotting Paper for Oily Skin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

27

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

32%

  • Teenitor37%
  • PleasingCare8%
  • Wormeer7%
  • Habercrafts6%
  • QGH6%
  • Send It By6%

Blotting Paper for Oily Skin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume154KCVR9.3%Products24Brands19Top 5 Brands63%OOS Rate2.6%Rating4.5★Reviews1,866Avg BSR#83
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.7×

Top Blotting Paper for Oily Skin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blotting paper64K/yr
  • blotting paper for oily skin35K/yr
  • oil blotting sheets for face19K/yr
  • oil absorbing sheets13K/yr
  • blotting paper for face4K/yr
  • face blotting paper5K/yr
  • oil blotting sheets6K/yr
  • oil absorbing sheets face5K/yr
  • blotting sheets3K/yr

What reviews say buyers love and hate about Blotting Paper for Oily Skin

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall21%

Good value and quality arrived quickly

Value For Money13%

Good value for money

Size-Overall10%

a great size

Advertised Vs Actual Product9%

Just what I wanted

Absorbency8%

Highly absorbent

What buyers complain about

82% of reviews
Quality-Overall20%

Poor quality

Absorbency12%

Ok. They are okay however could be more absorbent

Value For Money11%

Not value for money

Functionality-Overall9%

Doesnt do what it's supposed to do

Thickness8%

Thicker than I was expecting

Blotting Paper for Oily Skin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
14%
2Functionality-Overall
12%
3Advertised Vs Actual Product
10%
4Thin
10%
5Quality-Overall
10%

Common Blotting Paper for Oily Skin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blotting Paper for Oily Skin 56/100 on Amazon United Kingdom — Worth a look. The niche generates £88K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +51.3% over the last 90 days.
Search demand for Blotting Paper for Oily Skin on Amazon United Kingdom peaks in May–Jul, where the busiest month runs 2.7× the quietest.