Is blotting paper for oily skin profitable to sell on Amazon United Kingdom?

The niche generates £88K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +51.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the blotting paper for oily skin niche?

19 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in blotting paper for oily skin?

Top complaints mined from reviews: Quality-Overall, Absorbency, Value For Money. The return rate is 0.1%.

When does demand for blotting paper for oily skin peak?

Demand peaks in May–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the blotting paper for oily skin niche?

Listings span £2.64–£19.21; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.

blotting paper for oily skin

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+51.3%

90-day search growth — must beat 0% to launch

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,866.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.64–£19.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£88K

£88K/yr · 154K searches

Avg price

Bad£6.15

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, blotting paper for oily skin is a £88K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blotting paper for oily skin market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £92K–£123K; units × avg price
Conversion rate: 9.3%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 2.6%
Avg brand age: 34 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

32%

Teenitor37%
PleasingCare8%
Wormeer7%
Habercrafts6%
QGH6%
Send It By6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.3% search growth over the last 90 days.

Peak months: May, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top blotting paper for oily skin search terms

blotting paper64K/yr +37.9%7.4% conv.
blotting paper for oily skin35K/yr +54.3%8.6% conv.
oil blotting sheets for face19K/yr +74.0%8.9% conv.
oil absorbing sheets13K/yr +27.1%5.8% conv.
blotting paper for face4K/yr +306.6%6.6% conv.
face blotting paper5K/yr +89.2%8.5% conv.
oil blotting sheets6K/yr +25.1%7.7% conv.
oil absorbing sheets face5K/yr +118.5%8.6% conv.
blotting sheets3K/yr +38.6%6.9% conv.

All search terms

Top blotting paper for oily skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Teenitor 400 Counts Oil Blotting Sheets for face Blotting Paper for Oily Skin Care Green Tea Oil Absorbing Sheets Makeup Blotting Paper Facial Tissue Large 10cmx7cm

Teenitor£6.544.6★6,637 rev

Teenitor Oil Blotting Sheets 100 Sheets Green Tea Oil Absorbing Tissues Paper Large 10cmx7cm Oil Blotters Oil Blotting Paper

Teenitor£3.974.6★6,637 rev

Natural Facial Oil Blotting Paper Sheets - Bamboo Charcoal 100 Counts Easy Take Out Design - Top Oil Absorbing Tissues Premium Handy Face Blotting Sheets - Facial Skin Care or Make Up Must Have!

PleasingCare£5.684.6★16,483 rev

300-Sheet Oil Blotting Sheets for Face - Portable Mirror & Puff - Blotting Papers for Oily Skin Makeup- Convenient Facial Oil Absorbing Sheets for Makeup Absorbing Excess Grease

Wormeer£4.934.3★29 rev

Habercrafts Blotting Paper Sheets A4 for Ink Pens & Oil 300gsm Super Absorbent Arts Crafts Removing Excess (White - 5 Sheets) (HC_BLOTTING_A4_300GSM_5)

Habercrafts£3.344.5★518 rev

Newest

by launch date

300-Sheet Oil Blotting Sheets for Oily Skin - Portable Mirror & Puff - Absorb Excess Grease

SuperWoter£3.911 rev

3mo ago

300-Sheet Oil Blotting Paper for Face - Portable Puff & Mirror with Blotting Papers for Oily Skin and Makeup - Facial Oil Absorbing Sheets for Shine Control and Grease Removal

KRENIE£4.486 rev

8mo ago

160 PCS Oil Blotting Sheets for Face Large Oil Absorbing Paper for Oily Skin Care Compact Makeup Blotting Tissue

Wemoralix£4.323 rev

9mo ago

600 PCS Blotting Paper for Oily Skin Oil Blotting Sheets for Face Lavender Facial Oil Absorbing Paper Portable Oil Absorbing Sheets Oil Control Film for Oily Skin

Fankayi£4.986 rev

10mo ago

100 PCS Blotting Paper with Mirror & Puff Portable Soft Green Tea Face Oil Blotting Sheets for Gift Absorbs Oil for Oily Skin Tending Facial Grease Removal

XINXINGDINGSHENG£2.888 rev

11mo ago

What buyers say about blotting paper for oily skin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good value and quality arrived quickly”

Value For Money13%

“Good value for money”

Size-Overall10%

“a great size”

Advertised Vs Actual Product9%

“Just what I wanted”

Absorbency8%

“Highly absorbent”

Ease Of Use7%

“easy to use”

Functionality-Overall4%

“Works very well and doesnt remove makeup”

Suitability Oily Skin4%

“it's nice to have matt skin for a short period”

Efficiency3%

“Works very well”

Compactness2%

“Yea thse work, Nice and compact,”

What buyers complain about

Quality-Overall20%

“Poor quality”

Absorbency12%

“Ok. They are okay however could be more absorbent”

Value For Money11%

“Not value for money”

Functionality-Overall9%

“Doesnt do what it's supposed to do”

Thickness8%

“Thicker than I was expecting”

Size-Overall7%

“Too small”

Adhesion/Stickiness5%

“No sticky back”

De-Grease5%

“They do take the grease off”

Oily/Greasy3%

“my face was still left oily”

Texture/Consistency-Overall2%

“powder can start to look a bit cakey”

Top return reasons

Size-Overall14%

Functionality-Overall12%

Advertised Vs Actual Product10%

Thin10%

Quality-Overall10%

Oily/Greasy7%

Ease Of Use5%

Ink Refill5%

Value For Money5%

Ingredients-Overall5%

Common questions

Is blotting paper for oily skin profitable to sell on Amazon United Kingdom?: The niche generates £88K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +51.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the blotting paper for oily skin niche?: 19 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in blotting paper for oily skin?: Top complaints mined from reviews: Quality-Overall, Absorbency, Value For Money. The return rate is 0.1%.
When does demand for blotting paper for oily skin peak?: Demand peaks in May–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the blotting paper for oily skin niche?: Listings span £2.64–£19.21; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.