blooming gel
Skip itPrices mostly outside the sweet spot ($3.17–$7.90) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good891.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£60K£60K/yr · 121K searches
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Price range
Bad£3.17–£7.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blooming gel is a £60K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blooming gel market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £61K–£73K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 27 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- JODSONE35%
- Makartt30%
- MYLEE10%
- MelodySusie6%
- TOMICCA5%
- modelones3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -0.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top blooming gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JODSONE Blooming Gel Nail Polish - 10ml Clear Blossom Gel for Watercolor Marble & Floral Nail Art | Easy to Use with UV/LED Lamp for Salon & Home Manicure
JODSONE£3.694.5★1,628 rev
Makartt Blooming Gel Nail Polish - 15ml Clear Soak Off UV LED Blossom Gel Nail Polish for Nail Decoration Nail Painting Blooming Effect DIY Salon Use
Makartt£6.194.5★4,193 rev
Mylee Blooming Gel 10ml Spreads Polish for Watercolour Nail Art - Marble Tortoiseshell & Floral Effects UV/LED Manicure for Salon & Home Use - Long Lasting & Easy to Apply (Blooming Gel 10ml)
MYLEE£7.904.4★75 rev
Makartt Blooming Gel - Clear Blossom UV Gel Polish for Spreading Effect Marble Soak Off Nail Polish Painting Nail Art Designs for DIY Color Floral Watercolor Magic Manicure Gift for Women
Makartt£5.814.3★4 rev
MelodySusie Clear Blooming Gel for Nail Design Marble Watercolor UV Gel Nail Polish Spreading Effect Sheer Painting Gel Nail Art Supplies Nail Salon Manicure at Home for Women 0.53 Fl Oz
MelodySusie£6.184.6★1,839 rev
Newest
by launch date
AIMEILI Blooming Gel Nail Polish Shine Finish and Long Lasting Spreading Effect Sheer Painting Gel Nail Art Supplies for Nail Art Design
AIMEILI£3.36206 rev
Makartt Blooming Gel - Clear Blossom UV Gel Polish for Spreading Effect Marble Soak Off Nail Polish Painting Nail Art Designs for DIY Color Floral Watercolor Magic Manicure Gift for Women
Makartt£5.814 rev
JODSONE Blooming Gel Nail Polish - 16.5ml Clear Blossom Gel for Watercolor Marble & Floral Nail Art | Easy to Use with UV/LED Lamp for Salon & Home Manicure
JODSONE£3.691,628 rev
Glamonade Clear Blooming Gel Nail Polish: Blossom Gel Polish for Spreading Effect Nail Painting Marble Natural Stone Watercolor Nail Decoration Art Design DIY Salon 15ml
Glamonade£4.9930 rev
JODSONE Blooming Gel Nail Polish - 15ml Clear Blossom Gel for Watercolor Marble & Floral Nail Art | Easy to Use with UV/LED Lamp for Salon & Home Manicure
JODSONE£3.691,628 rev
Trending
90-day click momentumMakartt Blooming Gel - Clear Blossom UV Gel Polish for Spreading Effect Marble Soak Off Nail Polish Painting Nail Art Designs for DIY Color Floral Watercolor Magic Manicure Gift for Women
Makartt£5.814.3★
JODSONE Blooming Gel Nail Polish - 15ml Clear Blossom Gel for Watercolor Marble & Floral Nail Art | Easy to Use with UV/LED Lamp for Salon & Home Manicure
JODSONE£3.694.5★
AIMEILI Blooming Gel Nail Polish Shine Finish and Long Lasting Spreading Effect Sheer Painting Gel Nail Art Supplies for Nail Art Design
AIMEILI£3.364.2★
JODSONE Blooming Gel Nail Polish - 16.5ml Clear Blossom Gel for Watercolor Marble & Floral Nail Art | Easy to Use with UV/LED Lamp for Salon & Home Manicure
JODSONE£3.694.5★
Glamonade Clear Blooming Gel Nail Polish: Blossom Gel Polish for Spreading Effect Nail Painting Marble Natural Stone Watercolor Nail Decoration Art Design DIY Salon 15ml
Glamonade£4.994.6★
What buyers say about blooming gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Does the job perfectly well”
“Id say its been good value especially with the size of the bottle”
“quick to do”
“Blended beautiful”
“Its amazing to create designs without all the hardwork”
“does the trick”
“is so good i cant describe it doesnt smudge”
“application is easy”
“Beautiful nail art with little effort”
What buyers complain about
“Does not work as promised”
“Pretty cheap”
“Takes a little getting used to”
“its a bit inconsistent”
“No instructions”
“Can be quite a thick heavy product so needs a lighter touch to make it work”
Top return reasons
Common questions
- Is blooming gel profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the blooming gel niche?
- 11 brands and 13 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in blooming gel?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Ease Of Use. The return rate is 0.2%.
- When does demand for blooming gel peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the blooming gel niche?
- Listings span £3.17–£7.90; the average listing price is £4.88 (sweet spot $15–$100). The average incumbent carries 891 reviews — the moat a new listing must climb.