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Blooming Gel

prices mostly outside the sweet spot ($3.17–$7.90) — Blooming Gel doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

Market size 15Growth 25Conversion 88Competition 24Returns 99Price range 0Avg price 14Brand share 32Review moat 65Quality gap 52
This niche Category average · 2,481 niches

Is Blooming Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blooming Gel is a £60K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.

Blooming Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.5% over the last 90 days and 10.2% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr15K
Search volume / yr-0.5%121K
Conversion rate10.2%
Avg price£4.88

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 13
Top-5 product click share71%
Open market14%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews891

Top Blooming Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • JODSONE35%
  • Makartt30%
  • MYLEE10%
  • MelodySusie6%
  • TOMICCA5%
  • modelones3%
  • Open — no brand owns it (5 brands, 11%)

Blooming Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR10.2%Products14Brands11Top 5 Brands86%OOS Rate0.0%Rating4.4★Reviews891Avg BSR#179
4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

What reviews say buyers love and hate about Blooming Gel

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall31%

Good quality

Efficiency14%

Does the job perfectly well

Value For Money12%

Id say its been good value especially with the size of the bottle

Ease Of Use7%

quick to do

Color6%

Blended beautiful

What buyers complain about

83% of reviews
Functionality-Overall30%

Does not work as promised

Quality-Overall15%

Pretty cheap

Ease Of Use15%

Takes a little getting used to

Texture/Consistency-Overall10%

its a bit inconsistent

Instructions/User Manual/Troubleshooting10%

No instructions

Blooming Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
29%
2Quality-Overall
24%
3Color
9%
4Leak-Proof
6%
5Defective Material/Parts
6%

Common Blooming Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blooming Gel 41/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -0.5% over the last 90 days.
Search demand for Blooming Gel on Amazon United Kingdom peaks in Aug, where the busiest month runs 1.8× the quietest.