How competitive is the Blondme Bleach Powder niche on Amazon United Kingdom?

5 brands and 95 sellers compete in Blondme Bleach Powder on Amazon United Kingdom. The top 5 Blondme Bleach Powder products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Blondme Bleach Powder?

Blondme Bleach Powder buyers on Amazon United Kingdom complain most about Suitability Long Hair, Functionality-Overall, Suitability Straight Hair, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Blondme Bleach Powder niche?

Blondme Bleach Powder sells for £16.54 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.23–£31.99. The average incumbent carries 1,710 reviews — the moat a new listing must climb.

Blondme Bleach Powder

brand-locked demand (top 5 brands take 100% of clicks) — Blondme Bleach Powder doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

This niche Category average · 2,481 niches

Is Blondme Bleach Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blondme Bleach Powder is a £184K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Blondme Bleach Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.4% over the last 90 days and 8.8% of searches end in a purchase.

£184K

revenue / yr

Units sold / yr10K

Search volume / yr-11.4%127K

Conversion rate8.8%

Avg price£16.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 95

Top-5 product click share77%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Blondme Bleach Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Schwarzkopf BlondMe Premium Lift 9+ Powder Brightener 450g

Price: £19.79
Rating: 4.7/5
Reviews: 4,917
Age: 9y ago

Schwarzkopf BlondMe Bond Enforcing Premium Lightener 9+ Dust Free 450g Schwarzkopf BlondMe Premium Developer 9% / 30 Volume 1L M Hair Designs Tint Brush/Comb (Bundle - 3 items)

Price: £31.99
Rating: 4.6/5
Reviews: 79
Age: 6y ago

BLONDME Blondme Premium Personal Care - Classic Option (922400)

Price: £11.57
Rating: 4.8/5
Reviews: 866
Age: 2y ago

Schwarzkopf Professional BLONDME Bond Repair Nourishing Shampoo Hair Shampoo Smoothing Almond Oil White Tea Deeply Nourishing Hydrating And Softening 300 ml

Price: £12.26
Rating: 4.4/5
Reviews: 334
Age: 1y ago

BONACURE BLONDE ME PREMIUM LIFT 9 POLVO DECOLORANTE 450G

Price: £25.36
Rating: 4.7/5
Reviews: 342
Age: 8y ago

Newest

by launch date

Schwarzkopf Professional BLONDME Bond Repair Nourishing Shampoo Hair Shampoo Smoothing Almond Oil White Tea Deeply Nourishing Hydrating And Softening 300 ml

Price: £12.26
Rating: 4.4/5
Reviews: 334
Age: 1y ago

Schwarzkopf Professional BLONDME Bondfinity Deep Repair Mask Hair Treatment Strengthening Creating Bonds Smoothing And Protecting Porous Hair Hydrating And Softening 200 ml

Price: £15.37
Rating: 4.6/5
Reviews: 361
Age: 1y ago

Schwarzkopf Professional BLONDME Bond Repair Nourishing Conditioner Hair Conditioner With Lightweight Formula Almond Oil White Tea Deeply Nourishing Hydrating And Detangling 250 ml

Price: £14.17
Rating: 4.5/5
Reviews: 266
Age: 1y ago

Schwarzkopf Professional BLONDME Bond Repair Purple Spray Conditioner Leave In Neutralizing Yellow Undertones For Colored Lighthened Bleached Hair Deeply Nourishing And Detangling 150 ml

Price: £13.85
Rating: 4.3/5
Reviews: 219
Age: 1y ago

Schwarzkopf Igora Vario Blond Super Plus 450g - white bleaching powder

Price: £20.37
Rating: 4.3/5
Reviews: 19
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Schwarzkopf47%
BlondMe29%
M Hair Designs16%
Wella Professionals5%
BC Bonacure4%

Blondme Bleach Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR8.8%Products15Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,710Avg BSR#251

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Blondme Bleach Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blonde me bleach powder23K/yr -6.8%8.0% conv.
blonde me16K/yr -9.4%3.7% conv.
schwarzkopf blonde me16K/yr -13.0%3.3% conv.
blondme bleach powder12K/yr -7.0%8.0% conv.
blondme13K/yr -20.3%2.4% conv.
schwarzkopf bleach10K/yr -17.1%3.2% conv.
blondme schwarzkopf8K/yr -25.0%3.7% conv.
blond me bleach schwarzkopf5K/yr +3.9%5.5% conv.
schwarzkopf blondme5K/yr -12.5%2.3% conv.
blond me5K/yr -17.1%4.2% conv.

What reviews say buyers love and hate about Blondme Bleach Powder

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Quality-Overall27%

“5* Excellent quality professional product with consistent results”

Soft Feel14%

“It makes my hair feel incredible—so soft, smooth, and healthy every time”

Value For Money14%

“Worth the money”

Smell10%

“light clean perfume and leaves my hair light and shiny”

Advertised Vs Actual Product4%

“Does the job perfectly”

What buyers complain about

89% of reviews

Suitability Long Hair17%

“Long hair”

Functionality-Overall17%

“Doesnt work”

Suitability Straight Hair17%

“Not for thin blonde hair”

Damage/Burn Hair17%

“Burned my hair off”

Smell8%

“Overpowering scent”

Blondme Bleach Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

17%

2Damage/Burn Hair

17%

3Color

17%

4Defective Material/Parts

17%

5Advertised Vs Actual Product

Common Blondme Bleach Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blondme Bleach Powder 42/100 on Amazon United Kingdom — Skip it. The niche generates £184K/yr across 15 tracked products. Search demand moved -11.4% over the last 90 days.