Blonde Shampoo and Conditioner Sets
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Blonde Shampoo and Conditioner Sets is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £328K/yr400K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 38%top-5 click share · 9 brands · 254 sellers
Flapen Score
Blonde Shampoo and Conditioner Sets against its category
The dotted line is the Beauty average. Past it, Blonde Shampoo and Conditioner Sets is stronger. Inside it, weaker.
Market
The Blonde Shampoo and Conditioner Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blonde Shampoo and Conditioner Sets 400K times last year and spent an estimated £328K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.
- Searches, last 12 months
- 400K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £328Ka year
- Peak month
- December15.2× the quietest month
- Top search term
- john frieda shampoo and conditioner156K searches a year
02 · Price
A sale here is worth £8.81.
Listings sell for £8.81 on average, from £1.71 to £29.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.81 that is £4K to £7K a year per listing.
- Average price
- £8.81under the $15 to $100 sweet spot
- Price range
- £1.71–£29.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #187 within Shampoos & Conditioners. It carries 1,147 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 90%
- Out of stock, average day
- 1.5%
- Average rank
- #187in Shampoos & Conditioners
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,147per listing
- Listings tracked
- 50
04 · Newcomers
23 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 27
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Blonde Shampoo and Conditioner Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
9 falling
Sellers
254
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
38%
Top 20: 71%
Open market
3%
- Brand 185%
- Brand 24%
- Brand 34%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 3%)
Demand
Blonde Shampoo and Conditioner Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.2×
Search terms
Top Blonde Shampoo and Conditioner Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- john frieda shampoo and conditioner156K/yr
- john frieda118K/yr
- blonde shampoo and conditioner sets41K/yr
- blonde conditioner15K/yr
- blonde hair shampoo and conditioner15K/yr
- shampoo for bleached hair10K/yr
- blonde shampoo and conditioner8K/yr
- john freida7K/yr
- shampoo and conditioner for blonde hair5K/yr
- john frieda hair products5K/yr
Reviews and returns
What reviews say buyers love and hate about Blonde Shampoo and Conditioner Sets
We read the reviews and the return reasons for every product selling here.
“Very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blonde Shampoo and Conditioner Sets questions
Answered from the same tracked data.