blonde shampoo and conditioner sets
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,146.64avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.71–£29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£328K£328K/yr · 400K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blonde shampoo and conditioner sets is a £328K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blonde shampoo and conditioner sets market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £264K–£352K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 66%
- Out of stock
- 1.5%
- Avg brand age
- 66 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
254
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
38%
Top 20: 71%
Open market
3%
- John Frieda85%
- TIGI4%
- Creightons4%
- Aussie2%
- KÉRASTASE2%
- multiple2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.2×
Top blonde shampoo and conditioner sets search terms
- john frieda shampoo and conditioner156K/yr
- john frieda118K/yr
- blonde shampoo and conditioner sets41K/yr
- blonde conditioner15K/yr
- blonde hair shampoo and conditioner15K/yr
- shampoo for bleached hair10K/yr
- blonde shampoo and conditioner8K/yr
- john freida7K/yr
- shampoo and conditioner for blonde hair5K/yr
- john frieda hair products5K/yr
Top blonde shampoo and conditioner sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo and Moisturising Conditioner Duo Value Bundle for Naturaland Colour - Treated Blonde Hair 2 x 500 ml
John Frieda£12.674.7★1,106 rev
John Frieda Frizz Ease Miraculous Recovery Shampoo And Conditioner Duo Pack 2 X 500ml Repairing And Smoothing Shampoo And Conditioner Bundle Dry Damaged Hair
John Frieda£12.584.6★1,923 rev
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
John Frieda£4.474.6★67 rev
John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair
John Frieda£4.434.7★174 rev
John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack
John Frieda£15.004.5★755 rev
Newest
by launch dateJohn Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair
John Frieda£4.43174 rev
John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
John Frieda£17.8842 rev
John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish
John Frieda£6.30121 rev
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.12135 rev
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
John Frieda£4.4767 rev
Trending
90-day click momentumJohn Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish
John Frieda£6.304.6★
John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
John Frieda£17.884.3★
John Frieda Frizz Ease Infinite Smooth Blow Out Spray 200ml. Anti Humidity Hair Spray for Sleek Finish and Heat Styling Control
John Frieda£4.834.2★
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
John Frieda£5.124.3★
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
John Frieda£4.474.6★
What buyers say about blonde shampoo and conditioner sets
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“as the quality to price ratio is great”
“Keeps my hair smooth”
“Excellent price”
“Great for curly hair”
“shine which is fantastic”
“suitable for other hair colours too”
“Easy to use”
“It lathers up nicely”
“Smooths and Moisturises”
What buyers complain about
“Very dry”
“Wasnt very good for my hair”
“Waste of money”
“Smells awful”
“Not fit for purpose”
“It's so thick”
“Not suitable for my hair”
“like a very greasy feel”
“unsure if it will work with dyed hair”
“Not as good as expected”
Top return reasons
Common questions
- Is blonde shampoo and conditioner sets profitable to sell on Amazon United Kingdom?
- The niche generates £328K/yr across 50 tracked products. 23 of 27 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the blonde shampoo and conditioner sets niche?
- 9 brands and 254 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in blonde shampoo and conditioner sets?
- Top complaints mined from reviews: Moist/Dry, Hair Related, Value For Money. The return rate is 0.0%.
- When does demand for blonde shampoo and conditioner sets peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 15.2× the quietest.
- What does it cost to enter the blonde shampoo and conditioner sets niche?
- Listings span £1.71–£29.98; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.