Blonde Shampoo and Conditioner Sets
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Blonde Shampoo and Conditioner Sets is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £328K/yr400K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 38%top-5 click share · 9 brands · 254 sellers
Flapen Score
Blonde Shampoo and Conditioner Sets against its category
The dotted line is the Beauty average. Past it, Blonde Shampoo and Conditioner Sets is stronger. Inside it, weaker.
Market
The Blonde Shampoo and Conditioner Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blonde Shampoo and Conditioner Sets 400K times last year and spent an estimated £328K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £328K a year.
- Searches, last 12 months
- 400K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £328Ka year
- Peak month
- December15.2× the quietest month
- Top search term
- john frieda shampoo and conditioner156K searches a year
02 · Price
A sale here is worth £8.81.
Listings sell for £8.81 on average, from £1.71 to £29.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.81 that is £4K to £7K a year per listing.
- Average price
- £8.81under the $15 to $100 sweet spot
- Price range
- £1.71–£29.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #187 within Shampoos & Conditioners. It carries 1,147 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 90%
- Out of stock, average day
- 1.5%
- Average rank
- #187in Shampoos & Conditioners
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,147per listing
- Listings tracked
- 50
04 · Newcomers
23 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 27
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Blonde Shampoo and Conditioner Sets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo and Moisturising Conditioner Duo Value Bundle for Naturaland Colour - Treated Blonde Hair 2 x 500 ml
- Price
- £12.67
- Rating
- 4.7/5
- Reviews
- 1,106
- Age
- 6y ago
John Frieda Frizz Ease Miraculous Recovery Shampoo And Conditioner Duo Pack 2 X 500ml Repairing And Smoothing Shampoo And Conditioner Bundle Dry Damaged Hair
- Price
- £12.58
- Rating
- 4.6/5
- Reviews
- 1,923
- Age
- 4y ago
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 6mo ago
John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair
- Price
- £4.43
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 6mo ago
John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 2y ago
Trending
estimated 90-day click momentum
John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 6mo ago
John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
- Price
- £17.88
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 6mo ago
John Frieda Frizz Ease Infinite Smooth Blow Out Spray 200ml. Anti Humidity Hair Spray for Sleek Finish and Heat Styling Control
- Price
- £4.83
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 6mo ago
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 6mo ago
Newest
by launch dateJohn Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair
- Price
- £4.43
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 6mo ago
John Frieda Brilliant Brunette Shampoo & Conditioner 500ml x2. Brown Hair Care Duo with Colour Safe Wash Rich Shine Support and Colour Treated Hair Routine
- Price
- £17.88
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 6mo ago
John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish
- Price
- £6.30
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 6mo ago
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse 200ml. Styling Foam for Curly Hair Soft Hold Wavy Definition and Anti Frizz Control
- Price
- £5.12
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
- Price
- £4.47
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
9 falling
Sellers
254
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 71%
Open market
3%
- John Frieda85%
- TIGI4%
- Creightons4%
- Aussie2%
- KÉRASTASE2%
- multiple2%
- Open — no brand owns it (3 brands, 3%)
Demand
Blonde Shampoo and Conditioner Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.2×
Search terms
Top Blonde Shampoo and Conditioner Sets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- john frieda shampoo and conditioner156K/yr
- john frieda118K/yr
- blonde shampoo and conditioner sets41K/yr
- blonde conditioner15K/yr
- blonde hair shampoo and conditioner15K/yr
- shampoo for bleached hair10K/yr
- blonde shampoo and conditioner8K/yr
- john freida7K/yr
- shampoo and conditioner for blonde hair5K/yr
- john frieda hair products5K/yr
Reviews and returns
What reviews say buyers love and hate about Blonde Shampoo and Conditioner Sets
We read the reviews and the return reasons for every product selling here.
“Very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blonde Shampoo and Conditioner Sets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data