blonde shampoo
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Market size
Good£367K£367K/yr · 329K searches
Review moat
Okay1,608.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.21–£19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.82avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blonde shampoo is a £367K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blonde shampoo market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £235K–£313K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 1.4%
- Avg brand age
- 66 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
108
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
3%
- John Frieda82%
- Creightons6%
- TIGI4%
- L'Oréal Professionnel Paris3%
- Aussie2%
- OLAPLEX2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×
Top blonde shampoo search terms
- blonde shampoo98K/yr
- john frieda go blonder45K/yr
- john frieda shampoo61K/yr
- go blonder15K/yr
- shampoo for blonde hair19K/yr
- creightons shampoo10K/yr
- go blonder shampoo and conditioner7K/yr
- john frieda blonde10K/yr
- john frieda blonde shampoo9K/yr
- go blonder shampoo7K/yr
Top blonde shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair
John Frieda£4.434.7★174 rev
John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish
John Frieda£6.304.6★121 rev
John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo and Moisturising Conditioner Duo Value Bundle for Naturaland Colour - Treated Blonde Hair 2 x 500 ml
John Frieda£12.674.7★1,106 rev
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
John Frieda£4.474.6★67 rev
Creightons Sunshine Blonde Extra Moisturising Shampoo (250ml) - With argan & chamomile. Rehydrates brightens & enhances natural & colour treated blondes.
Creightons£1.714.5★265 rev
Newest
by launch dateJohn Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair
John Frieda£4.43174 rev
John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish
John Frieda£6.30121 rev
John Frieda Go Blonder Shampoo & Conditioner 500ml x2
John Frieda£19.8341 rev
John Frieda Sheer Blonde Brightening Shampoo 250ml. Highlighted Hair Care for Soft Shine and Colour-Treated Hair
John Frieda£4.6453 rev
John Frieda Frizz Ease Infinite Smooth Shampoo 250ml
John Frieda£4.1756 rev
Trending
90-day click momentumJohn Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish
John Frieda£6.304.6★
John Frieda Go Blonder Shampoo & Conditioner 500ml x2
John Frieda£19.834.6★
John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine
John Frieda£4.474.6★
John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair
John Frieda£4.434.7★
John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish
John Frieda£5.524.4★
What buyers say about blonde shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Good value for money”
“My hair is soft”
“The product itself is brilliant”
“puts a great shine on my hair”
“a generous lather”
“So far, it has worked really well for my highlighted blonde hair, and it's definitely a shampoo I'll keep using”
“Easy to use”
“it cleans my hair well”
“Does what it says”
What buyers complain about
“not very hydrating”
“and my hair hasn't felt this good for a while”
“smells totally different”
“It's a tub of thick cream”
“The price is a bit high in my opinion”
“This is a very small tube”
“had simply stripped my blonde”
“I can't see a colour difference”
“Cheap product, don't expect miracles,”
“my hair was immediately greasy”
Common questions
- Is blonde shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £367K/yr across 24 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the blonde shampoo niche?
- 8 brands and 108 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in blonde shampoo?
- Top complaints mined from reviews: Moist/Dry, Hair Related, Smell. The return rate is 0.0%.
- When does demand for blonde shampoo peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.9× the quietest.
- What does it cost to enter the blonde shampoo niche?
- Listings span £1.21–£19.83; the average listing price is £7.82 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.