How competitive is the Blonde Shampoo niche on Amazon United Kingdom?

8 brands and 108 sellers compete in Blonde Shampoo on Amazon United Kingdom. The top 5 Blonde Shampoo products take 61% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Blonde Shampoo?

Blonde Shampoo buyers on Amazon United Kingdom complain most about Moist/Dry, Hair Related, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Blonde Shampoo niche?

Blonde Shampoo sells for £7.82 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.21–£19.83. The average incumbent carries 1,609 reviews — the moat a new listing must climb.

Blonde Shampoo

brand-locked demand (top 5 brands take 96% of clicks) — Blonde Shampoo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

This niche Category average · 2,481 niches

Is Blonde Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Blonde Shampoo is a £367K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.

Blonde Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 14.3% of searches end in a purchase.

£367K

revenue / yr

Units sold / yr40K

Search volume / yr-4.8%329K

Conversion rate14.3%

Avg price£7.82

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 108

Top-5 product click share61%

Open market4%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Blonde Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair

Price: £4.43
Rating: 4.7/5
Reviews: 174
Age: 6mo ago

John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish

Price: £6.30
Rating: 4.6/5
Reviews: 121
Age: 6mo ago

John Frieda Sheer Blonde Highlight Activating Moisturising Shampoo and Moisturising Conditioner Duo Value Bundle for Naturaland Colour - Treated Blonde Hair 2 x 500 ml

Price: £12.67
Rating: 4.7/5
Reviews: 1,106
Age: 6y ago

John Frieda Go Blonder Lightening Conditioner 250ml. Blonde Conditioner for Highlighted Hair Care Soft Feel and Shine

Price: £4.47
Rating: 4.6/5
Reviews: 67
Age: 6mo ago

Creightons Sunshine Blonde Extra Moisturising Shampoo (250ml) - With argan & chamomile. Rehydrates brightens & enhances natural & colour treated blondes.

Price: £1.71
Rating: 4.5/5
Reviews: 265
Age: 8y ago

Newest

by launch date

John Frieda Go Blonder Lightening Shampoo 250ml Blonde Hair

Price: £4.43
Rating: 4.7/5
Reviews: 174
Age: 6mo ago

John Frieda Go Blonder Lightening Spray 100ml. Blonde Hair Spray for Highlighted Hair Care and Sun-Kissed Finish

Price: £6.30
Rating: 4.6/5
Reviews: 121
Age: 6mo ago

John Frieda Go Blonder Shampoo & Conditioner 500ml x2

Price: £19.83
Rating: 4.6/5
Reviews: 41
Age: 6mo ago

John Frieda Sheer Blonde Brightening Shampoo 250ml. Highlighted Hair Care for Soft Shine and Colour-Treated Hair

Price: £4.64
Rating: 4.4/5
Reviews: 53
Age: 6mo ago

John Frieda Frizz Ease Infinite Smooth Shampoo 250ml

Price: £4.17
Rating: 4.1/5
Reviews: 56
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

108

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

John Frieda82%
Creightons6%
TIGI4%
L'Oréal Professionnel Paris3%
Aussie2%
OLAPLEX2%
Open — no brand owns it (2 brands, 3%)

Blonde Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume329KCVR14.3%Products24Brands8Top 5 Brands96%OOS Rate1.4%Rating4.5★Reviews1,609Avg BSR#281

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×

Top Blonde Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blonde shampoo98K/yr -5.2%6.0% conv.
john frieda go blonder45K/yr +69.9%18.2% conv.
john frieda shampoo61K/yr -46.1%5.1% conv.
go blonder15K/yr +8.1%10.2% conv.
shampoo for blonde hair19K/yr -5.1%3.3% conv.
creightons shampoo10K/yr +24.7%3.6% conv.
go blonder shampoo and conditioner7K/yr +20.2%18.0% conv.
john frieda blonde10K/yr -10.9%8.3% conv.
john frieda blonde shampoo9K/yr -21.3%12.3% conv.
go blonder shampoo7K/yr +20.4%17.3% conv.

What reviews say buyers love and hate about Blonde Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Smell16%

“fresh scent”

Value For Money11%

“Good value for money”

Soft Feel9%

“My hair is soft”

Quality-Overall9%

“The product itself is brilliant”

Brightness/Shine/Glow6%

“puts a great shine on my hair”

What buyers complain about

40% of reviews

Moist/Dry7%

“not very hydrating”

Hair Related6%

“and my hair hasn't felt this good for a while”

Smell5%

“smells totally different”

Thickness4%

“It's a tub of thick cream”

Value For Money4%

“The price is a bit high in my opinion”

Common Blonde Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blonde Shampoo 47/100 on Amazon United Kingdom — Skip it. The niche generates £367K/yr across 24 tracked products. 10 of 12 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.