blonde root touch up
Skip itPrices mostly outside the sweet spot ($2.96–$17.23) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad6,416.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 88K searches
Price range
Bad£2.96–£17.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blonde root touch up is a £74K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
blonde root touch up market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
81
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
16%
- L'Oreal Paris39%
- Clairol14%
- ROOT PERFECT11%
- Boldify10%
- FIXXIE, fixxie7%
- Jerome Russell4%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -3.3% search growth over the last 90 days.Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top blonde root touch up search terms
- blonde root touch up25K/yr
- root touch up blonde17K/yr
- blonde root touch up spray9K/yr
- dark blonde root touch up8K/yr
- root touch up dark blonde5K/yr
- light blonde root touch up4K/yr
- magic retouch dark blonde5K/yr
- blonde root spray3K/yr
- loreal magic retouch dark blonde5K/yr
- root spray blonde3K/yr
Top blonde root touch up products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
L'Oreal Paris£5.804.3★17,615 rev
LOréal Paris Light Golden Blonde Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
L'Oreal Paris£6.174.3★17,615 rev
Root Perfect Hair Concealer Spray Blonde 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
ROOT PERFECT£2.962.8★285 rev
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde
Boldify£12.404.0★39,369 rev
LOréal Magic Retouch Dark Roots Instant Root Concealer Spray for Blondes with Dark Roots Home Salon Hair Dye or Hair Colour Shade: Medium to Dark Blonde 75ml
L'Oreal Paris£7.523.2★1,270 rev
Newest
by launch date
Light Blonde Blending Brush
Josh Wood Colour£16.663 rev
Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g
Mr.Bold£5.1798 rev
Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
Jerome Russell£5.45161 rev
Josh Wood Root Spray Blonde Grey Root Touch Up Concealer Quick Dry
Josh Wood Colour£6.7574 rev
Root Touch Up Powder Root Cover Up Hair Powder for Women for Thinning Hair & Conceals Hair Loss Hairline Powders Instantly Hairline Shadow Cover (Light Blonde 0.14 Ounce (Pack of 1))
SOVONCARE£7.276,006 rev
Trending
90-day click momentumLight Blonde Blending Brush
Josh Wood Colour£16.662.7★
Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g
Mr.Bold£5.174.1★
Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
Jerome Russell£5.453.4★
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde
Boldify£12.404.0★
Charles Worthington Instant root conceal spray - Light Blonde
Charles Worthington£8.343.3★
What buyers say about blonde root touch up
What buyers praise and complain about, mined from review topics.What buyers love
“Colour is good”
“Great product, I use when Im waiting for my hair appointment to have my roots done”
“As advertised”
“It builds coverage gradually”
“this product is definitely worth it”
“Easy to use”
“Such easy and quick application”
“Golden blonde looks lovely and covers grey”
“Works well”
“I found this light blonde hair concealer, really good, much better than any others I have tried”
What buyers complain about
“Terrible color”
“Not good at all for my blonde hair”
“Bit expensive”
“Didnt work”
“Smaller than expected”
“This did not show up on my hair I put so much of the powder on”
“it has zero coverage”
“Very yellow and makes hair look dry”
“Looks cheap”
“became itchy immediately”
Top return reasons
Common questions
- Is blonde root touch up profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the blonde root touch up niche?
- 13 brands and 81 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in blonde root touch up?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- When does demand for blonde root touch up peak?
- Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the blonde root touch up niche?
- Listings span £2.96–£17.23; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 6,417 reviews — the moat a new listing must climb.