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Blonde Root Touch Up

Fail

Prices span $2.96–$17.23, mostly outside the sweet spot, so Blonde Root Touch Up is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£74K/yr88K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
57%top-5 click share · 13 brands · 81 sellers

Flapen Score

Blonde Root Touch Up against its category

The dotted line is the Beauty average. Past it, Blonde Root Touch Up is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blonde Root Touch Up market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blonde Root Touch Up 88K times last year and spent an estimated £74K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Mar–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
11.1%
Market size, estimated
£74Ka year
Peak month
February3.4× the quietest month
Top search term
blonde root touch up25K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £2.96 to £17.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£2.96–£17.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Hair Colour. It carries 6,417 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#85in Hair Colour
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,417per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Blonde Root Touch Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

81

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

16%

  • Brand 139%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Blonde Root Touch Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Blonde Root Touch Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blonde root touch up25K/yr
  • root touch up blonde17K/yr
  • blonde root touch up spray9K/yr
  • dark blonde root touch up8K/yr
  • root touch up dark blonde5K/yr
  • light blonde root touch up4K/yr
  • magic retouch dark blonde5K/yr
  • blonde root spray3K/yr
  • loreal magic retouch dark blonde5K/yr
  • root spray blonde3K/yr

Reviews and returns

What reviews say buyers love and hate about Blonde Root Touch Up

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
37%of negative reviews mention “Color”
0.1%of orders come back
“Terrible color”
A buyer, on “Color”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blonde Root Touch Up questions

Answered from the same tracked data.