Blonde Root Touch Up
FailPrices span $2.96–$17.23, mostly outside the sweet spot, so Blonde Root Touch Up is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £74K/yr88K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 81 sellers
Flapen Score
Blonde Root Touch Up against its category
The dotted line is the Beauty average. Past it, Blonde Root Touch Up is stronger. Inside it, weaker.
Market
The Blonde Root Touch Up market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blonde Root Touch Up 88K times last year and spent an estimated £74K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Mar–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £74Ka year
- Peak month
- February3.4× the quietest month
- Top search term
- blonde root touch up25K searches a year
02 · Price
A sale here is worth £7.49.
Listings sell for £7.49 on average, from £2.96 to £17.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.49 that is £2K to £4K a year per listing.
- Average price
- £7.49under the $15 to $100 sweet spot
- Price range
- £2.96–£17.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Hair Colour. It carries 6,417 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Hair Colour
- Average rating
- 3.90 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,417per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Blonde Root Touch Up products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 10y ago

LOréal Paris Light Golden Blonde Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £6.17
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 9y ago

Root Perfect Hair Concealer Spray Blonde 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
- Price
- £2.96
- Rating
- 2.8/5
- Reviews
- 285
- Age
- 9y ago

BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde
- Price
- £12.40
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 4y ago

LOréal Magic Retouch Dark Roots Instant Root Concealer Spray for Blondes with Dark Roots Home Salon Hair Dye or Hair Colour Shade: Medium to Dark Blonde 75ml
- Price
- £7.52
- Rating
- 3.2/5
- Reviews
- 1,270
- Age
- 7y ago
Trending
estimated 90-day click momentum
Light Blonde Blending Brush
- Price
- £16.66
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 5mo ago

Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g
- Price
- £5.17
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 1y ago

Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.45
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago

BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde
- Price
- £12.40
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 4y ago

Charles Worthington Instant root conceal spray - Light Blonde
- Price
- £8.34
- Rating
- 3.3/5
- Reviews
- 95
- Age
- 5y ago
Newest
by launch date
Light Blonde Blending Brush
- Price
- £16.66
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 5mo ago

Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g
- Price
- £5.17
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 1y ago

Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.45
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago

Josh Wood Root Spray Blonde Grey Root Touch Up Concealer Quick Dry
- Price
- £6.75
- Rating
- 3.4/5
- Reviews
- 74
- Age
- 1y ago

Root Touch Up Powder Root Cover Up Hair Powder for Women for Thinning Hair & Conceals Hair Loss Hairline Powders Instantly Hairline Shadow Cover (Light Blonde 0.14 Ounce (Pack of 1))
- Price
- £7.27
- Rating
- 4.0/5
- Reviews
- 6,006
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
81
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
16%
- L'Oreal Paris39%
- Clairol14%
- ROOT PERFECT11%
- Boldify10%
- FIXXIE, fixxie7%
- Jerome Russell4%
- Open — no brand owns it (7 brands, 16%)
Demand
Blonde Root Touch Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Blonde Root Touch Up search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blonde root touch up25K/yr
- root touch up blonde17K/yr
- blonde root touch up spray9K/yr
- dark blonde root touch up8K/yr
- root touch up dark blonde5K/yr
- light blonde root touch up4K/yr
- magic retouch dark blonde5K/yr
- blonde root spray3K/yr
- loreal magic retouch dark blonde5K/yr
- root spray blonde3K/yr
Reviews and returns
What reviews say buyers love and hate about Blonde Root Touch Up
We read the reviews and the return reasons for every product selling here.
“Terrible color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blonde Root Touch Up questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









