Blonde Root Touch Up
prices mostly outside the sweet spot ($2.96–$17.23) — Blonde Root Touch Up doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Blonde Root Touch Up profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blonde Root Touch Up is a £74K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Blonde Root Touch Up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.3% over the last 90 days and 11.1% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 22 products
Top Blonde Root Touch Up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Magic Retouch Instant Root Concealer Spray Quick Grey Coverage Easy Application Home Salon Hair Dye or Hair Colour Shade: Dark Blonde 75ml
- Price
- £5.80
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 10y ago
LOréal Paris Light Golden Blonde Magic Retouch Hair Colour Root Concealer Spray (75ml) Instant 100% Grey Coverage & Flawless Blend Quick & Easy Application
- Price
- £6.17
- Rating
- 4.3/5
- Reviews
- 17,615
- Age
- 9y ago
Root Perfect Hair Concealer Spray Blonde 75ml Instant Grey Root Touch-Up Cover for Women & Men Natural Matte Finish Quick-Dry Temporary Hair Colour Between Salon Visits
- Price
- £2.96
- Rating
- 2.8/5
- Reviews
- 285
- Age
- 9y ago
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde
- Price
- £12.40
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 4y ago
LOréal Magic Retouch Dark Roots Instant Root Concealer Spray for Blondes with Dark Roots Home Salon Hair Dye or Hair Colour Shade: Medium to Dark Blonde 75ml
- Price
- £7.52
- Rating
- 3.2/5
- Reviews
- 1,270
- Age
- 7y ago
Trending
90-day click momentum
Light Blonde Blending Brush
- Price
- £16.66
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 5mo ago
Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g
- Price
- £5.17
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 1y ago
Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.45
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Light Blonde
- Price
- £12.40
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 4y ago
Charles Worthington Instant root conceal spray - Light Blonde
- Price
- £8.34
- Rating
- 3.3/5
- Reviews
- 95
- Age
- 5y ago
Newest
by launch dateLight Blonde Blending Brush
- Price
- £16.66
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 5mo ago
Mr Bold Hairline Powder LIGHT BLONDE - Instantly Hair Color Shadow Cover Gray Hair Root Touch Up Scalp Hair Color for Gray Coverage Hair Shadow Thin Hair Powder for Women & Men 4g
- Price
- £5.17
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 1y ago
Jerome Russell Root Color Wand in DARK BLONDE | Instant Up To 100% Grey Coverage | Non-Sticky Formula | Long-Lasting Results | 18ml
- Price
- £5.45
- Rating
- 3.4/5
- Reviews
- 161
- Age
- 1y ago
Josh Wood Root Spray Blonde Grey Root Touch Up Concealer Quick Dry
- Price
- £6.75
- Rating
- 3.4/5
- Reviews
- 74
- Age
- 1y ago
Root Touch Up Powder Root Cover Up Hair Powder for Women for Thinning Hair & Conceals Hair Loss Hairline Powders Instantly Hairline Shadow Cover (Light Blonde 0.14 Ounce (Pack of 1))
- Price
- £7.27
- Rating
- 4.0/5
- Reviews
- 6,006
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
81
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
16%
- L'Oreal Paris39%
- Clairol14%
- ROOT PERFECT11%
- Boldify10%
- FIXXIE, fixxie7%
- Jerome Russell4%
- Open — no brand owns it (7 brands, 16%)
Blonde Root Touch Up demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top Blonde Root Touch Up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blonde root touch up25K/yr
- root touch up blonde17K/yr
- blonde root touch up spray9K/yr
- dark blonde root touch up8K/yr
- root touch up dark blonde5K/yr
- light blonde root touch up4K/yr
- magic retouch dark blonde5K/yr
- blonde root spray3K/yr
- loreal magic retouch dark blonde5K/yr
- root spray blonde3K/yr
What reviews say buyers love and hate about Blonde Root Touch Up
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Colour is good”
“Great product, I use when Im waiting for my hair appointment to have my roots done”
“As advertised”
“It builds coverage gradually”
“this product is definitely worth it”
What buyers complain about
76% of reviews“Terrible color”
“Not good at all for my blonde hair”
“Bit expensive”
“Didnt work”
“Smaller than expected”
Blonde Root Touch Up return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blonde Root Touch Up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
