Blonde Hair Mask
FailThe top 5 products take 100% of clicks, so Blonde Hair Mask is a Fail.
- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £35K/yr31K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 42 sellers
Flapen Score
Blonde Hair Mask against its category
The dotted line is the Beauty average. Past it, Blonde Hair Mask is stronger. Inside it, weaker.
Market
The Blonde Hair Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blonde Hair Mask 31K times last year and spent an estimated £35K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £35Ka year
- Top search term
- wella pearl blonde colour fresh mask8K searches a year
02 · Price
A sale here is worth £10.09.
Listings sell for £10.09 on average, from £5.52 to £18.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £10.09 that is £5K to £8K a year per listing.
- Average price
- £10.09under the $15 to $100 sweet spot
- Price range
- £5.52–£18.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Hair Colour. It carries 2,051 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Hair Colour
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,051per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Blonde Hair Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wella Color Fresh Mask Pearl Blond 150ml
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 8,207
- Age
- 5y ago

Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 1,632
- Age
- 5y ago

Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml
- Price
- £18.12
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago

John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago

Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago
Trending
estimated 90-day click momentum
John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago

Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago

Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 1,632
- Age
- 5y ago

Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml
- Price
- £18.12
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago

Wella Color Fresh Mask Pearl Blond 150ml
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 8,207
- Age
- 5y ago
Newest
by launch date
John Frieda Go Blonder Intensive Repair Mask 250ml. Blonde Hair Mask for Bleached Hair Care and Soft Smooth Finish
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 6mo ago

Garnier Olia Gloss - 10 Min Tinted Hair Mask Scandi Blonde Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage***
- Price
- £7.62
- Rating
- 4.0/5
- Reviews
- 166
- Age
- 8mo ago

Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml
- Price
- £18.12
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago

Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde
- Price
- £9.53
- Rating
- 4.5/5
- Reviews
- 1,632
- Age
- 5y ago

Wella Color Fresh Mask Pearl Blond 150ml
- Price
- £9.64
- Rating
- 4.4/5
- Reviews
- 8,207
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Wella Professionals92%
- John Frieda4%
- Garnier3%
- Open — no brand owns it (0%)
Search terms
Top Blonde Hair Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wella pearl blonde colour fresh mask8K/yr
- blonde hair mask10K/yr
- wella colour fresh mask pearl blonde4K/yr
- toning mask4K/yr
- wella pearl blonde mask5K/yr
Reviews and returns
What reviews say buyers love and hate about Blonde Hair Mask
We read the reviews and the return reasons for every product selling here.
“looked like it was going really dark as it developed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blonde Hair Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









