Blonde Hair Dye

Shoppers searched for this 948K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months

948K

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

3.6%

Market size, estimated

£221Ka year

Peak month

April1.5× the quietest month

Top search term

blonde hair dye464K searches a year

Listings sell for £6.43 on average, from £1.52 to £10.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £6.43 that is £3K to £5K a year per listing.

Average price

£6.43under the $15 to $100 sweet spot

Price range

£1.52–£10.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #44 within Hair Colour. It carries 6,487 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

0.1%

Average rank

#44in Hair Colour

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,487per listing

Listings tracked

56

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

71 months