Blonde Hair Dye
Blonde Hair Dye shows low returns (0.1%), but prices mostly outside the sweet spot ($1.52–$10.75) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Blonde Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blonde Hair Dye is a £221K/yr Amazon United Kingdom market (948K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr. Verdict: Worth a look — 50/100.
Blonde Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.5% over the last 90 days and 3.6% of searches end in a purchase.
£221K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 56 products
Top Blonde Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Nutrisse 10.1 Ice Blonde Permanent Hair Dye Radiant 8-Week Long Lasting Colour Up to 100% Grey Coverage Nourishing Vegan Formula with 5 Fruit Oils for 5x Stronger & 2x Shinier Hair
- Price
- £6.04
- Rating
- 4.4/5
- Reviews
- 38,564
- Age
- 15y ago
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 8A Medium Ash Blonde
- Price
- £3.52
- Rating
- 4.1/5
- Reviews
- 252
- Age
- 1y ago
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - SB1 ULTRA LIGHT NATURAL BEACH BLONDE
- Price
- £5.21
- Rating
- 4.6/5
- Reviews
- 1,066
- Age
- 8y ago
Garnier GOOD Permanent Hair Dye 9.1 Vanilla Blonde. Delivers 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula for vibrant luminous blonde on all hair types.
- Price
- £6.57
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 3y ago
Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Trending
90-day click momentumSchwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Creme Supreme 10-0 Natural Extra Light Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 3,373
- Age
- 10y ago
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - SB1 ULTRA LIGHT NATURAL BEACH BLONDE
- Price
- £5.21
- Rating
- 4.6/5
- Reviews
- 1,066
- Age
- 8y ago
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones
- Price
- £8.50
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Schwarzkopf Creme Supreme 10-0 Natural Extra Light Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Clairol Colour Strong Permanent Hair Dye - 8.1 Medium Ash Blonde
- Price
- £6.12
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago
Clairol Colour Strong Permanent Hair Dye - 9.1 Light Ash Blonde
- Price
- £6.69
- Rating
- 4.4/5
- Reviews
- 1,034
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
147
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
29%
Top 20: 66%
Open market
14%
- Clairol25%
- Garnier22%
- L'Oreal Paris15%
- Jerome Russell11%
- LIVE7%
- Creme supreme6%
- Open — no brand owns it (6 brands, 14%)
Blonde Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 1.5×
Top Blonde Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blonde hair dye464K/yr
- ash blonde hair dye137K/yr
- hair dye blonde52K/yr
- light ash blonde hair dye36K/yr
- blonde29K/yr
- blonde hair dye permanent28K/yr
- ash blonde hair dye permanent26K/yr
- light blonde hair dye20K/yr
- garnier blonde hair dye17K/yr
- blonde dye hair15K/yr
What reviews say buyers love and hate about Blonde Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Beautiful colour”
“Reliable product”
“Works well on dark hair”
“Good value”
“EASY TO USE”
What buyers complain about
75% of reviews“Darker than expected”
“have found no difference in hair colour”
“Lack of result”
“Didnt work for my hair”
“Waste of time and money”
Blonde Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blonde Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
