Is blonde hair dye profitable to sell on Amazon United Kingdom?

The niche generates £221K/yr across 56 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the blonde hair dye niche?

12 brands and 147 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in blonde hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.

When does demand for blonde hair dye peak?

Demand peaks in Apr; the busiest month runs 1.5× the quietest.

What does it cost to enter the blonde hair dye niche?

Listings span £1.52–£10.75; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 6,487 reviews — the moat a new listing must climb.

blonde hair dye

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.52–$10.75) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay£221K

£221K/yr · 948K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,486.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.43

avg listing price — sweet spot $15–$100

Price range

Bad£1.52–£10.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, blonde hair dye is a £221K/yr Amazon United Kingdom market (948K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

blonde hair dye market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £257K–£322K; units × avg price
Conversion rate: 3.6%
Avg BSR: #44
Page quality: 0%
Prime: 98%
Sponsored: 77%
Out of stock: 0.1%
Avg brand age: 71 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

147

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

14%

Clairol25%
Garnier22%
L'Oreal Paris15%
Jerome Russell11%
LIVE7%
Creme supreme6%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.5×

Open Trend

Top blonde hair dye search terms

blonde hair dye464K/yr -7.4%3.2% conv.
ash blonde hair dye137K/yr -9.0%2.9% conv.
hair dye blonde52K/yr +3.9%3.3% conv.
light ash blonde hair dye36K/yr -8.5%3.6% conv.
blonde29K/yr +6.2%0.5% conv.
blonde hair dye permanent28K/yr -18.2%2.7% conv.
ash blonde hair dye permanent26K/yr -9.6%2.8% conv.
light blonde hair dye20K/yr +12.8%2.9% conv.
garnier blonde hair dye17K/yr -13.7%2.2% conv.
blonde dye hair15K/yr -26.6%3.5% conv.

All search terms

Top blonde hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Nutrisse 10.1 Ice Blonde Permanent Hair Dye Radiant 8-Week Long Lasting Colour Up to 100% Grey Coverage Nourishing Vegan Formula with 5 Fruit Oils for 5x Stronger & 2x Shinier Hair

Garnier£6.044.4★38,564 rev

Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 8A Medium Ash Blonde

Clairol£3.524.1★252 rev

CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - SB1 ULTRA LIGHT NATURAL BEACH BLONDE

Clairol£5.214.6★1,066 rev

Garnier GOOD Permanent Hair Dye 9.1 Vanilla Blonde. Delivers 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula for vibrant luminous blonde on all hair types.

Garnier£6.574.5★162 rev

Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss

LIVE£5.934.4★854 rev

Newest

by launch date

Schwarzkopf LIVE Intense Colour B11 Frosty Blonde Long-lasting Permanent Blonde Hair Dye For Lighter Hair With Extra No-Brassiness Gloss

LIVE£5.93854 rev

6mo ago

Schwarzkopf Creme Supreme L1++ Extreme Lightner Plus Permanent Hair Lightener Caring Lightener for Hair with 3-Step Bonding System Against Damage Neutralises Yellow Tones

Creme supreme£8.50226 rev

6mo ago

Schwarzkopf Creme Supreme 10-0 Natural Extra Light Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage

Creme supreme£8.16226 rev

6mo ago

Clairol Colour Strong Permanent Hair Dye - 8.1 Medium Ash Blonde

Clairol£6.121,034 rev

1y ago

Clairol Colour Strong Permanent Hair Dye - 9.1 Light Ash Blonde

Clairol£6.691,034 rev

1y ago

What buyers say about blonde hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Beautiful colour”

Quality-Overall9%

“Reliable product”

Suitability Colored Hair8%

“Works well on dark hair”

Value For Money8%

“Good value”

Ease Of Use6%

“EASY TO USE”

Coverage5%

“Covers well”

Soft Feel4%

“soft and shiny”

Advertised Vs Actual Product3%

“It worked exactly the way I expected it to”

Hair Styling3%

“And my hair actually felt lovely”

Smell2%

“The aroma was pleasant”

What buyers complain about

Color25%

“Darker than expected”

Suitability Colored Hair21%

“have found no difference in hair colour”

Functionality-Overall10%

“Lack of result”

Hair Related5%

“Didnt work for my hair”

Value For Money4%

“Waste of time and money”

Smell3%

“Awful smell”

Coverage2%

“not full coverage”

Color Fading/Discoloration2%

“Due to a bleaching after box dye incident”

Damage/Burn Hair1%

“Hair bleach”

Advertised Vs Actual Product1%

“Very misleading”

Top return reasons

Color31%

Instructions/User Manual/Troubleshooting24%

Language Issues16%

Advertised Vs Actual Product5%

Coverage4%

Suitability Short Hair4%

Functionality-Overall3%

Strength2%

Certifications2%

Value For Money2%

Common questions

Is blonde hair dye profitable to sell on Amazon United Kingdom?: The niche generates £221K/yr across 56 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the blonde hair dye niche?: 12 brands and 147 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in blonde hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
When does demand for blonde hair dye peak?: Demand peaks in Apr; the busiest month runs 1.5× the quietest.
What does it cost to enter the blonde hair dye niche?: Listings span £1.52–£10.75; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 6,487 reviews — the moat a new listing must climb.

blonde hair dye

blonde hair dye market data

Competition & brand share

Demand & seasonality

Top blonde hair dye search terms

Top blonde hair dye products on Amazon

Top sellers

Newest

Trending

What buyers say about blonde hair dye

What buyers love

What buyers complain about

Top return reasons

Common questions

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