blistex cold sore cream
Skip itPrices mostly outside the sweet spot ($2.39–$8.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Good£296K£296K/yr · 382K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,452.69avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.80avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.39–£8.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blistex cold sore cream is a £296K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blistex cold sore cream market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £290K–£348K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
172
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Aquaphor42%
- O'Keeffe's40%
- BigyQiu7%
- Eucerin5%
- E454%
- La Roche-Posay1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — -45.0% search growth over the last 90 days.Top blistex cold sore cream search terms
- aquaphor lip balm108K/yr
- okeefe lip balm38K/yr
- lip repair37K/yr
- okeeffes lip repair23K/yr
- aquaphor lip repair20K/yr
- lip repair balm11K/yr
- o keefe lip balm19K/yr
- aquaphor lip13K/yr
- lip balm for dry cracked lips21K/yr
- e45 lip balm13K/yr
Top blistex cold sore cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aquaphor Lip Repair (2 Pack)
Aquaphor£8.584.6★15,139 rev
OKeeffes Lip Repair Unscented Lip Balm 4.2g For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
O'Keeffe's£2.394.5★13,021 rev
Aquaphor Lip Repair Stick - Soothes Dry Cracked Lips - 2 Sticks
Aquaphor£8.814.6★26,866 rev
OKeeffes Lip Repair Overnight 7g - Intensive Overnight Treatment for Dry Cracked Lips Long-Lasting Moisture & Repair
O'Keeffe's£4.564.4★5,793 rev
2PCS Lip Repair Ointment Lip Balm Repair Lip Repair Cream Lip Balm Set with Protect Long-Lasting Moisture to Soothe Dry Chapped Lips lip repair balm Lip Tube Moisturizer Intensive for Cracked
BigyQiu£5.044.0★109 rev
Newest
by launch date
OKeeffes Lip Repair Multipack 3 x 4.2g Contains Unscented SPF and Cherry - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
O'Keeffe's£7.4180 rev
OKeeffes Lip Repair Unscented Lip Balm Twin Pack 2 x 4.2 g - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
O'Keeffe's£7.0813,021 rev
2PCS Lip Repair Ointment Lip Balm Repair Lip Repair Cream Lip Balm Set with Protect Long-Lasting Moisture to Soothe Dry Chapped Lips lip repair balm Lip Tube Moisturizer Intensive for Cracked
BigyQiu£5.04109 rev
E45 Lips & Dry Skin Lip Balm - Moisturising Natural Lip Balm for Dry & Cracked Lips and Skin - Hydrating and Nourishing Lips Balm with Vitamin E - E45 Cream Lipbalm for Chapped Lips - 30ml
E45£5.131,127 rev
Aquaphor Lip Repair (2 Pack)
Aquaphor£8.5815,139 rev
Trending
90-day click momentumOKeeffes Lip Repair Multipack 3 x 4.2g Contains Unscented SPF and Cherry - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
O'Keeffe's£7.414.6★
OKeeffes Lip Repair Unscented Lip Balm Twin Pack 2 x 4.2 g - For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients
O'Keeffe's£7.084.5★
Aquaphor Lip Repair Stick - Soothes Dry Cracked Lips - 2 Sticks
Aquaphor£8.814.6★
Aquaphor 72140010119 Lip Repair with Protect Carded Pack 0.35 Fluid Ounce
Aquaphor£6.544.3★
Eucerin Aquaphor Sos Lip Regenerator 10ml
Eucerin£6.304.6★
What buyers say about blistex cold sore cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“Decent enough lip balm”
“Excellent value”
“It is a very effective product”
“SOFT AND COMFORTABLE”
“As advertised”
“shaped to ease application”
“This is perfect for those winter dry lips nice product”
“that it lasts ages”
“this has helped to protect my skin while it heals”
What buyers complain about
“No moisture”
“Waste of money”
“Even sensitive skin products can irritate my skin”
“Very small tube”
“they've just not worked; however, this product pretty much sorted out the crack in my bottom lip within a couple of days”
“Misleading”
“It is thick reminds me of the consistency of snail slime”
“Rubbish”
“because this was unscented”
“It is now really gritty and has a wierd smell and taste”
Top return reasons
Common questions
- Is blistex cold sore cream profitable to sell on Amazon United Kingdom?
- The niche generates £296K/yr across 16 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the blistex cold sore cream niche?
- 6 brands and 172 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in blistex cold sore cream?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Allergies. The return rate is 0.1%.
- What does it cost to enter the blistex cold sore cream niche?
- Listings span £2.39–£8.81; the average listing price is £5.80 (sweet spot $15–$100). The average incumbent carries 7,453 reviews — the moat a new listing must climb.