Blistex Cold Sore Cream

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-45.0%

Conversion, latest week

13.4%

Market size, estimated

£296Ka year

Top search term

aquaphor lip balm108K searches a year

Listings sell for £5.80 on average, from £2.39 to £8.81. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £5.80 that is £17K to £23K a year per listing.

Average price

£5.80under the $15 to $100 sweet spot

Price range

£2.39–£8.81

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

£17K–£23K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Lips. It carries 7,453 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#73in Lips

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,453per listing

Listings tracked

16

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months