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Blepharitis Treatment

Fail

Demand is soft, at -23.4% this quarter, so Blepharitis Treatment is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£197K/yr158K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
68%top-5 click share · 10 brands · 48 sellers

Flapen Score

Blepharitis Treatment against its category

The dotted line is the Beauty average. Past it, Blepharitis Treatment is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blepharitis Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blepharitis Treatment 158K times last year and spent an estimated £197K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
12.4%
Market size, estimated
£197Ka year
Peak month
February2.0× the quietest month
Top search term
blepharitis treatment75K searches a year

02 · Price

A sale here is worth £10.09.

Listings sell for £10.09 on average, from £2.67 to £20.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.09 that is £8K to £10K a year per listing.

Average price
£10.09under the $15 to $100 sweet spot
Price range
£2.67–£20.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #29 within Make-up Removers. It carries 2,721 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
8.7%
Average rank
#29in Make-up Removers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,721per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Blepharitis Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

48

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Brand 168%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Blepharitis Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Blepharitis Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blepharitis treatment75K/yr
  • blepharitis27K/yr
  • blephasol duo9K/yr
  • blepharitis eye drops6K/yr
  • eyelid cleanser7K/yr
  • blepharitis drops7K/yr
  • lint free cotton pads5K/yr
  • lint free pads for eyes6K/yr
  • blepha5K/yr
  • eyelid cleanser for blepharitis5K/yr

Reviews and returns

What reviews say buyers love and hate about Blepharitis Treatment

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Eye-Hygiene”
12%of negative reviews mention “Value For Money”
0.2%of orders come back
“Waste of money”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blepharitis Treatment questions

Answered from the same tracked data.