Blephagel
FailThe top 5 brands take 100% of clicks, so Blephagel is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £47K/yr14K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 28 sellers
Flapen Score
Blephagel against its category
The dotted line is the Beauty average. Past it, Blephagel is stronger. Inside it, weaker.
Market
The Blephagel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blephagel 14K times last year and spent an estimated £47K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 21.9% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 21.9%
- Market size, estimated
- £47Ka year
- Top search term
- blephagel7K searches a year
02 · Price
A sale here is worth £14.82.
Listings sell for £14.82 on average, from £7.40 to £29.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £14.82 that is £7K to £11K a year per listing.
- Average price
- £14.82under the $15 to $100 sweet spot
- Price range
- £7.40–£29.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Eyes. It carries 1,376 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Eyes
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,376per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Blephagel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blephagel Daily Eyelid Cleansing Gel | Gentle Soothing Cleanser for Suitable for Sensitive Eyelids | Preservative-Free & Hypoallergenic Formula | 30g Tube
- Price
- £11.95
- Rating
- 4.4/5
- Reviews
- 1,445
- Age
- 15y ago

Blephagel Daily Eyelid Cleansing Gel | Gentle Soothing Cleanser for Suitable for Sensitive Eyelids | Preservative-Free & Hypoallergenic Formula | 3 Pack | 3 x 30g Tube
- Price
- £29.41
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 10y ago

Blephagel Eyelid Cleansing Gel Hydrating Softening Sterile Gel for Daily Hygiene of Eyelids and Eyelashes Pack of 1 Packaging may vary
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 9y ago

Blephasol Micellar Eyelid Cleansing Lotion | Effective and Gentle Cleansing for Make-Up Removal Inflamed and Sensitive Eyelids | Soap & Alcohol-Free | 100ml
- Price
- £9.31
- Rating
- 4.7/5
- Reviews
- 3,182
- Age
- 15y ago

BLEPHADERM 5-in-1 Eyelid & Eye Contour Cream - Soothes Repairs Moisturises Protects & Reduces appearance of Puffiness for Sensitive Dry Irritated Skin 40ml
- Price
- £19.04
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 1y ago
Trending
estimated 90-day click momentum
BlinkBetter BetterLids Eyelid Ointment Soothing Care for Dry Itchy & Flaky Eyelids Barrier-Repair Formula with Intense Oat Complex Shea Butter & Panthenol Suitable for Blepharitis-Prone Skin 10g
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 2,804
- Age
- 1y ago

Blephasol Micellar Eyelid Cleansing Lotion | Effective and Gentle Cleansing for Make-Up Removal Inflamed and Sensitive Eyelids | Soap & Alcohol-Free | 100ml
- Price
- £9.31
- Rating
- 4.7/5
- Reviews
- 3,182
- Age
- 15y ago

Blephagel Daily Eyelid Cleansing Gel | Gentle Soothing Cleanser for Suitable for Sensitive Eyelids | Preservative-Free & Hypoallergenic Formula | 30g Tube
- Price
- £11.95
- Rating
- 4.4/5
- Reviews
- 1,445
- Age
- 15y ago

Blephagel Daily Eyelid Cleansing Gel | Gentle Soothing Cleanser for Suitable for Sensitive Eyelids | Preservative-Free & Hypoallergenic Formula | 3 Pack | 3 x 30g Tube
- Price
- £29.41
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 10y ago

Blephagel Eyelid Cleansing Gel Hydrating Softening Sterile Gel for Daily Hygiene of Eyelids and Eyelashes Pack of 1 Packaging may vary
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 9y ago
Newest
by launch date
BlinkBetter BetterLids Eyelid Ointment Soothing Care for Dry Itchy & Flaky Eyelids Barrier-Repair Formula with Intense Oat Complex Shea Butter & Panthenol Suitable for Blepharitis-Prone Skin 10g
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 2,804
- Age
- 1y ago

BLEPHADERM 5-in-1 Eyelid & Eye Contour Cream - Soothes Repairs Moisturises Protects & Reduces appearance of Puffiness for Sensitive Dry Irritated Skin 40ml
- Price
- £19.04
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 1y ago

Blephagel Eyelid Cleansing Gel Hydrating Softening Sterile Gel for Daily Hygiene of Eyelids and Eyelashes Pack of 1 Packaging may vary
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 9y ago

Blephagel Daily Eyelid Cleansing Gel | Gentle Soothing Cleanser for Suitable for Sensitive Eyelids | Preservative-Free & Hypoallergenic Formula | 3 Pack | 3 x 30g Tube
- Price
- £29.41
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 10y ago

Blephagel Daily Eyelid Cleansing Gel | Gentle Soothing Cleanser for Suitable for Sensitive Eyelids | Preservative-Free & Hypoallergenic Formula | 30g Tube
- Price
- £11.95
- Rating
- 4.4/5
- Reviews
- 1,445
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
28
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- THEA PHARMA90%
- Blephagel7%
- BlinkBetter3%
- Open — no brand owns it (0%)
Demand
Blephagel search demand
Weekly searches over the year. Pick a range.
Search terms
Top Blephagel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blephagel7K/yr
- blephagel eyelid cleansing gel3K/yr
- blepha gel2K/yr
- blephagel eye gel2K/yr
Reviews and returns
What reviews say buyers love and hate about Blephagel
We read the reviews and the return reasons for every product selling here.
“it was very sore, red and itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blephagel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









