Blending Brush

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

7.4%

Market size, estimated

£119Ka year

Peak month

December2.0× the quietest month

Top search term

elf makeup brushes39K searches a year

Listings sell for £8.42 on average, from £3.29 to £27.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.42 that is £2K to £4K a year per listing.

Average price

£8.42under the $15 to $100 sweet spot

Price range

£3.29–£27.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #167 within Make-up. It carries 5,647 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#167in Make-up

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,647per listing

Listings tracked

29

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months