Blending Brush
brand-locked demand (top 5 brands take 100% of clicks) — Blending Brush doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Blending Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blending Brush is a £119K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Blending Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.4% over the last 90 days and 7.4% of searches end in a purchase.
£119K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Blending Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago
Real Techniques Expert Face Makeup Brush For Liquid and Cream Foundation Blush and Bronzer Buildable Coverage for Base Makeup Dense Synthetic Bristles Vegan and Cruelty-Free 1 Count
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 17,057
- Age
- 14y ago
e.l.f. Camo Liquid Blush Brush Angled Blush Brush Ideal For Applying & Blending Colours On Cheeks Soft Dense Bristles Vegan & Cruelty-free
- Price
- £4.57
- Rating
- 4.7/5
- Reviews
- 3,528
- Age
- 2y ago
e.l.f. Dual-Ended Cream + Powder Brush Two-in-One Makeup Brush For Creating A Gorgeous Airbrushed-looking Complexion Vegan & Cruelty-free
- Price
- £7.19
- Rating
- 4.7/5
- Reviews
- 3,088
- Age
- 2y ago
e.l.f. Ten Out Of Ten Brush Set 10 Piece Brush Kit Brushes For Face Makeup Eyes Brows & More Made With Synthetic Bristles Vegan & Cruelty-Free
- Price
- £27.85
- Rating
- 4.7/5
- Reviews
- 528
- Age
- 2y ago
Trending
90-day click momentume.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago
Lamora Liquid Bronzer + Contour Foundation Dual-Ended Makeup Brush - Full Face Duo Makeup Kabuki Brush for Cream or Liquid Blush Highlighter Concealer - Vegan Cruelty-Free & Synthetic Bristles
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 6mo ago
e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 7mo ago
e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 7mo ago
e.l.f. Professional Set of 12 Makeup Brushes Pro-Worthy Makeup Brushes for a Flawless Full-Face Application Vegan & Cruelty-Free
- Price
- £12.71
- Rating
- 4.5/5
- Reviews
- 3,191
- Age
- 13y ago
Newest
by launch dateLamora Liquid Bronzer + Contour Foundation Dual-Ended Makeup Brush - Full Face Duo Makeup Kabuki Brush for Cream or Liquid Blush Highlighter Concealer - Vegan Cruelty-Free & Synthetic Bristles
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 6mo ago
e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 662
- Age
- 7mo ago
e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 7mo ago
e.l.f. Stain & Tint Blending Brush Liquid Blush Brush For Blending & Creating An Even Finish Made With Synthetic Bristles Vegan & Cruelty-Free
- Price
- £4.78
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 1y ago
e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 flat
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
0%
- e.l.f.77%
- REAL TECHNIQUES18%
- Lamora2%
- IMPORA LONDON1%
- KINGMAS1%
Blending Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Blending Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elf makeup brushes39K/yr
- elf brush21K/yr
- elf brushes25K/yr
- real techniques foundation brush27K/yr
- elf foundation brush13K/yr
- cream bronzer brush12K/yr
- elf brush set10K/yr
- cream blush brush7K/yr
- liquid blush brush7K/yr
- elf make up brushes8K/yr
What reviews say buyers love and hate about Blending Brush
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Brilliant Brush”
“Excellent product”
“Bristles are soft”
“Good Value”
“Cleans easily”
What buyers complain about
68% of reviews“Fell apart”
“Rubbish quality as others said”
“as it was too big to get in all the nooks and crannies,”
“not very dense”
“It feels too hard for me”
Blending Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blending Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
