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Blemish Treatment

Fail

The top 5 brands take 100% of clicks, so Blemish Treatment is a Fail.

Flapen Score
35
35 / 100
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size
£94K/yr70K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
92%top-5 click share · 3 brands · 19 sellers

Flapen Score

Blemish Treatment against its category

The dotted line is the Beauty average. Past it, Blemish Treatment is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blemish Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blemish Treatment 70K times last year and spent an estimated £94K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
15.4%
Market size, estimated
£94Ka year
Peak month
September2.2× the quietest month
Top search term
cerave blemish control gel21K searches a year

02 · Price

A sale here is worth £8.81.

Listings sell for £8.81 on average, from £5.83 to £11.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £8.81 that is £7K to £9K a year per listing.

Average price
£8.81under the $15 to $100 sweet spot
Price range
£5.83–£11.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Face. It carries 6,624 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#30in Face
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,624per listing
Listings tracked
7

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Blemish Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 223%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Blemish Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Blemish Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave blemish control gel21K/yr
  • byoma blemish14K/yr
  • succinic acid5K/yr
  • salicylic acid gel4K/yr
  • blemish control5K/yr
  • cerave blemish control moisturiser4K/yr
  • cerave gel3K/yr
  • cerave acne control gel4K/yr
  • cerave spot treatment3K/yr
  • blemish control gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Blemish Treatment

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Allergies”
0.2%of orders come back
“Irritated my skin”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blemish Treatment questions

Answered from the same tracked data.