Bleach Powder
brand-locked demand (top 5 brands take 95% of clicks) — Bleach Powder doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Bleach Powder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bleach Powder is a £436K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr. Verdict: Skip it — 49/100.
Bleach Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.6% over the last 90 days and 11.5% of searches end in a purchase.
£436K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Bleach Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Blondor Powder Bleaching Powder
- Price
- £20.08
- Rating
- 4.8/5
- Reviews
- 2,644
- Age
- 13y ago
Wella Blondor Multi Blonde 7 anti-brass complex
- Price
- £14.99
- Rating
- 4.7/5
- Reviews
- 1,467
- Age
- 7y ago
Dust Free Rapid Blue Powder Bleach Hair Lightener 500gram
- Price
- £8.62
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 5y ago
Jerome Russell Bblonde High Lift Powder Bleach
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 9,002
- Age
- 13y ago
Jerome Russell Bblonde High Lift POWDER BLEACH | Lifts Up To 67 Shades | Salon-Quality Blonding System | Hair Lightening Kit for Blonde to Dark Brown Hair | Vegan | Pack of 6 Sachets
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 9,002
- Age
- 2y ago
Trending
90-day click momentum
Hair Bleach Powder Professional Lightening Bleach for Hair Strong & Gentle Bleach Powder for Hair Lift Up to 8 Levels Perfect for DIY Blonde Highlights & Lightening (100g/3.53oz)
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 864
- Age
- 4mo ago
Hair Bleach Kit Blue Bleach Powder 80g + Cream Peroxide 12% 40 Volume 250ml Professional Hair Lightening Highlighting & Hair Coloring Kit for Salon & Home Use by ETERNAL BEAUTY
- Price
- £7.40
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 6y ago
WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g
- Price
- £29.38
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 2y ago
Wella Blondorplex Multi Blonde Powder Lightener 400g
- Price
- £19.70
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 3y ago
Knight & Wilson Colour Freedom Professional Ultra High Lift Hair Bleach Powder White Blonde 500g Up to 9 Levels of Lift
- Price
- £12.25
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Newest
by launch dateHair Bleach Powder Professional Lightening Bleach for Hair Strong & Gentle Bleach Powder for Hair Lift Up to 8 Levels Perfect for DIY Blonde Highlights & Lightening (100g/3.53oz)
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 864
- Age
- 4mo ago
Knight & Wilson Colour Freedom Professional Ultra High Lift Hair Bleach Powder White Blonde 500g Up to 9 Levels of Lift
- Price
- £12.25
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 9mo ago
Jerome Russell Bblonde High Lift POWDER BLEACH | Lifts Up To 67 Shades | Salon-Quality Blonding System | Hair Lightening Kit for Blonde to Dark Brown Hair | Vegan | Pack of 6 Sachets
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 9,002
- Age
- 2y ago
ican London Dust Free Rapid Blue Powder Bleach Hair Lightener 500gram Packet
- Price
- £7.70
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 2y ago
WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g
- Price
- £29.38
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
104
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
3%
- Wella Professionals44%
- ICAN LONDON18%
- Jerome Russell15%
- WELLA10%
- Knight & Wilson8%
- JUANCHI2%
- Open — no brand owns it (2 brands, 3%)
Bleach Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 1.6×
Top Bleach Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bleach powder98K/yr
- hair bleach powder45K/yr
- wella bleach powder32K/yr
- bleach powder hair19K/yr
- blondor bleach powder22K/yr
- wella bleach21K/yr
- wella blondor bleach powder16K/yr
- wella blondor13K/yr
- powder bleach10K/yr
- blondor10K/yr
What reviews say buyers love and hate about Bleach Powder
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“5* Excellent quality professional product with consistent results”
“Worth the money”
“Does exactly what it says”
“its very good it doesnt break your hair off it lifts high on my dark brown hair Id recommend”
“Does exactly as it says, on natural hair and human hair extensions”
What buyers complain about
92% of reviews“Melted my hair”
“Awful left burns”
“Very misleading”
“It turned orange”
“Tiny amount”
Bleach Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bleach Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
