Black Wig

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months

307K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

2.7%

Market size, estimated

£106Ka year

Peak month

October10.0× the quietest month

Top search term

black wig193K searches a year

Listings sell for £12.79 on average, from £5.58 to £77.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £12.79 that is £1K to £3K a year per listing.

Average price

£12.79under the $15 to $100 sweet spot

Price range

£5.58–£77.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.9%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #598 within Hair Extensions, Wigs & Accessories. It carries 1,296 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

7.3%

Average rank

#598in Hair Extensions, Wigs & Accessories

Average rating

3.92 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,296per listing

Listings tracked

57

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months