Black Wig
MaybeThe products selling today average only 3.9★. But demand is soft, at -16.3% this quarter, so Black Wig is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 2,481 Beauty niches · +7 vs the category median of 4754
- Market size
- £106K/yr307K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 28%top-5 click share · 38 brands · 40 sellers
Flapen Score
Black Wig against its category
The dotted line is the Beauty average. Past it, Black Wig is stronger. Inside it, weaker.
Market
The Black Wig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Wig 307K times last year and spent an estimated £106K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 307K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £106Ka year
- Peak month
- October10.0× the quietest month
- Top search term
- black wig193K searches a year
02 · Price
A sale here is worth £12.79.
Listings sell for £12.79 on average, from £5.58 to £77.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £12.79 that is £1K to £3K a year per listing.
- Average price
- £12.79under the $15 to $100 sweet spot
- Price range
- £5.58–£77.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #598 within Hair Extensions, Wigs & Accessories. It carries 1,296 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #598in Hair Extensions, Wigs & Accessories
- Average rating
- 3.92 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,296per listing
- Listings tracked
- 57
04 · Newcomers
2 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Black Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
40
Top-5 brand share
57%
Top 20: 90%
Top-5 click share
28%
Top 20: 71%
Open market
40%
- Brand 133%
- Brand 29%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Black Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 10.0×
Search terms
Top Black Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black wig193K/yr
- long black wig43K/yr
- black wigs for women23K/yr
- black wigs9K/yr
- black hair wig8K/yr
- wig black5K/yr
- black long wig9K/yr
- black straight wig6K/yr
- straight black wig4K/yr
- long black wigs for women6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Wig
We read the reviews and the return reasons for every product selling here.
“very low budget equals low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Wig questions
Answered from the same tracked data.