Black Wig
Black Wig shows beatable incumbent ratings (3.9★), but soft demand (-16.3% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Black Wig profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Wig is a £106K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.
Black Wig: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.3% over the last 90 days and 2.7% of searches end in a purchase.
£106K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 57 products
Top Black Wig products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MapofBeauty 20 Inch Long Layered Straight Shoulder Length Hair Wig Black
- Price
- £9.41
- Rating
- 4.0/5
- Reviews
- 1,494
- Age
- 4y ago
LUFFLOK Black Long Straight Wig With Flat Bangs for Women - Natural Shoulder Length Heat Resistant Synthetic Hair for Party Cosplay Daily Use - 28 Black
- Price
- £6.97
- Rating
- 3.8/5
- Reviews
- 167
- Age
- 1y ago
MapofBeauty 40 Inch Women Side Bangs Long Straight Cosplay Party Wig Black
- Price
- £9.67
- Rating
- 3.8/5
- Reviews
- 13,075
- Age
- 11y ago
SDXCJY Wave Wigs: 27 Long Curly Synthetic Hair Wigs for Women & Girls - Black Full Hair Replacement for Daily Use & Cosplay
- Price
- £7.04
- Rating
- 3.8/5
- Reviews
- 49
- Age
- 1y ago
Black Wig 25 Long Curly Wigs for Women Long Black Wig Suitable for Parties Daily Life Role-Playiny
- Price
- £7.55
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago
Trending
90-day click momentum
Glueless Synthetic Lace Front Wig 26 Inches Pre Plucke Long Straight Black Wigs for Black Women 13x5x1 HD Lace Hand Tied (#1B Natural Black 26 Inch)
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7mo ago
Sofeiyan Long Wavy Wig 28 Inches Natural Black Centre-Parted Wig with Lace Front Heat Resistant Synthetic Wigs for Women Everyday Wear Parties Cosplay Carnival Celebrations
- Price
- £23.29
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 8mo ago
CATMEYE Straight Black Wig with Bangs Short Bob HeatResistant Synthetic Hair Full Wig for Women & Girls Adjustable Cap Fancy Dress Cosplay Party Halloween (Black)
- Price
- £7.73
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago
CATMEYE Black Bob Wig for Black Women 35cm Natural Looking Synthetic Hair Adjustable Breathable Cap Short Synthetic Wig for Daily Wear & Cosplay Parties (Black)
- Price
- £5.59
- Rating
- 2.4/5
- Reviews
- 50
- Age
- 7mo ago
Black Wig 25 Long Curly Wigs for Women Long Black Wig Suitable for Parties Daily Life Role-Playiny
- Price
- £7.55
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch dateGlueless Synthetic Lace Front Wig 26 Inches Pre Plucke Long Straight Black Wigs for Black Women 13x5x1 HD Lace Hand Tied (#1B Natural Black 26 Inch)
- Price
- £29.46
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7mo ago
CATMEYE Black Bob Wig for Black Women 35cm Natural Looking Synthetic Hair Adjustable Breathable Cap Short Synthetic Wig for Daily Wear & Cosplay Parties (Black)
- Price
- £5.59
- Rating
- 2.4/5
- Reviews
- 50
- Age
- 7mo ago
Sofeiyan Long Wavy Wig 28 Inches Natural Black Centre-Parted Wig with Lace Front Heat Resistant Synthetic Wigs for Women Everyday Wear Parties Cosplay Carnival Celebrations
- Price
- £23.29
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 8mo ago
CATMEYE Straight Black Wig with Bangs Short Bob HeatResistant Synthetic Hair Full Wig for Women & Girls Adjustable Cap Fancy Dress Cosplay Party Halloween (Black)
- Price
- £7.73
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 9mo ago
Asheyya Black Wig with Fringe 37 cm Medium Long Straight Synthetic Black Wigs for Women
- Price
- £9.09
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
38 rising
Sellers
40
Top-5 brand share
57%
Top 20: 90%
Top-5 click share
28%
Top 20: 71%
Open market
40%
- MapofBeauty33%
- CATMEYE9%
- LUFFLOK5%
- SDXCJY5%
- XcnPer4%
- OUFEI3%
Black Wig demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 10.0×
Top Black Wig search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black wig193K/yr
- long black wig43K/yr
- black wigs for women23K/yr
- black wigs9K/yr
- black hair wig8K/yr
- wig black5K/yr
- black long wig9K/yr
- black straight wig6K/yr
- straight black wig4K/yr
- long black wigs for women6K/yr
What reviews say buyers love and hate about Black Wig
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Amazing wig”
“Value for Money”
“Good quality hair for the price”
“Great fit”
“The hair is soft, smooth, and has a lovely natural shine without looking fake or overly shiny”
What buyers complain about
71% of reviews“very low budget equals low quality”
“The fringe is way too short”
“This is a cheap wig with cheap results”
“Looks nothing like the photos”
“Too pricey now”
Black Wig return rate & reasons
Why buyers send it back, as a share of all return requests.
3.9%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Wig questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
