Black Nail Polish
brand-locked demand (top 5 brands take 100% of clicks) — Black Nail Polish doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Black Nail Polish profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Nail Polish is a £132K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Black Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +10.5% over the last 90 days and 17.1% of searches end in a purchase.
£132K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 7 products
Top Black Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago
JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails
- Price
- £3.41
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago
Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 8,990
- Age
- 16y ago
Barry M Cosmetics Black Forest Gelly Nail Paint GNP47
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 9,294
- Age
- 9y ago
Trending
90-day click momentumJODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never
- Price
- £3.70
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 6y ago
JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women
- Price
- £2.80
- Rating
- 3.8/5
- Reviews
- 203
- Age
- 1y ago
Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 8,990
- Age
- 16y ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago
Newest
by launch dateJODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago
JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women
- Price
- £2.80
- Rating
- 3.8/5
- Reviews
- 203
- Age
- 1y ago
Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails
- Price
- £3.41
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago
Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never
- Price
- £3.70
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 6y ago
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Rimmel60%
- JODSONE16%
- essie10%
- KKwoter9%
- Barry M4%
Black Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top Black Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black nail polish147K/yr
- black nail varnish36K/yr
- black nail polish quick dry11K/yr
- nail polish black9K/yr
- black nail varnish quick dry4K/yr
What reviews say buyers love and hate about Black Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Cute colour”
“Because it still had some good reviews”
“Its polish”
“Good value for money”
“I love this i love painting my nails black”
What buyers complain about
76% of reviews“Only been on a few hours and chipped and coming off”
“It's too thick”
“Doesnt dry”
“Turns tacky in texture after 2 weeks”
“had Leaked in the box making it impossible to open or use”
Black Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
