black nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Market size
Okay£132K£132K/yr · 206K searches
Review moat
Bad14,379.57avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£3.74avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.80–£5.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black nail polish is a £132K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black nail polish market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £112K–£150K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.8%
- Avg brand age
- 48 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Rimmel60%
- JODSONE16%
- essie10%
- KKwoter9%
- Barry M4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top black nail polish search terms
- black nail polish147K/yr
- black nail varnish36K/yr
- black nail polish quick dry11K/yr
- nail polish black9K/yr
- black nail varnish quick dry4K/yr
Top black nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.884.4★78,935 rev
JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
JODSONE£4.194.0★2,266 rev
Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails
KKwoter£3.414.1★271 rev
Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice
essie£5.844.4★8,990 rev
Barry M Cosmetics Black Forest Gelly Nail Paint GNP47
Barry M£3.374.4★9,294 rev
Newest
by launch dateJODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
JODSONE£4.192,266 rev
JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women
JODSONE£2.80203 rev
Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails
KKwoter£3.41271 rev
Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never
essie£3.70698 rev
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.8878,935 rev
Trending
90-day click momentumJODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
JODSONE£4.194.0★
Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never
essie£3.704.5★
JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women
JODSONE£2.803.8★
Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice
essie£5.844.4★
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.884.4★
What buyers say about black nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colour”
“Because it still had some good reviews”
“Its polish”
“Good value for money”
“I love this i love painting my nails black”
“As advertised”
“Easy application & great colour”
“it dries super quickly”
“its very easy to use lovely shine once cured”
“Great coverage”
What buyers complain about
“Only been on a few hours and chipped and coming off”
“It's too thick”
“Doesnt dry”
“Turns tacky in texture after 2 weeks”
“had Leaked in the box making it impossible to open or use”
“it is HUGE”
“Very poor adhesion”
“The brush shape made application difficult”
“resulted in an allergic contact dermatitis reaction:”
“Appalling quality”
Top return reasons
Common questions
- Is black nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 7 tracked products. 90-day search growth is +10.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the black nail polish niche?
- 5 brands and 42 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black nail polish?
- Top complaints mined from reviews: Durability, Thickness, Moist/Dry. The return rate is 0.1%.
- When does demand for black nail polish peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the black nail polish niche?
- Listings span £2.80–£5.84; the average listing price is £3.74 (sweet spot $15–$100). The average incumbent carries 14,380 reviews — the moat a new listing must climb.