Black Nail Polish
FailThe top 5 brands take 100% of clicks, so Black Nail Polish is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £132K/yr206K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 42 sellers
Flapen Score
Black Nail Polish against its category
The dotted line is the Beauty average. Past it, Black Nail Polish is stronger. Inside it, weaker.
Market
The Black Nail Polish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Nail Polish 206K times last year and spent an estimated £132K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £132Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- black nail polish147K searches a year
02 · Price
A sale here is worth £3.74.
Listings sell for £3.74 on average, from £2.80 to £5.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £3.74 that is £11K to £15K a year per listing.
- Average price
- £3.74under the $15 to $100 sweet spot
- Price range
- £2.80–£5.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #106 within Manicure & Pedicure. It carries 14,380 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #106in Manicure & Pedicure
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,380per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Black Nail Polish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago

JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago

Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails
- Price
- £3.41
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 8,990
- Age
- 16y ago

Barry M Cosmetics Black Forest Gelly Nail Paint GNP47
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 9,294
- Age
- 9y ago
Trending
estimated 90-day click momentum
JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago

Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never
- Price
- £3.70
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 6y ago

JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women
- Price
- £2.80
- Rating
- 3.8/5
- Reviews
- 203
- Age
- 1y ago

Essie Original Nail Polish Dark Black Eternally Cool And Effortlessly Chic Finish Creates A Deep Dark & Delicious Look For A Rockstar Attitude 88 Licorice
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 8,990
- Age
- 16y ago

Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago
Newest
by launch date
JODSONE 16.5ml Black Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- £4.19
- Rating
- 4.0/5
- Reviews
- 2,266
- Age
- 1y ago

JODSONE 10ml Gel Nail Polish Black Gel Polish Black Nail Polish Soak Off Led Polish Nail Art Manicure Salon Diy at Home Gift for Women
- Price
- £2.80
- Rating
- 3.8/5
- Reviews
- 203
- Age
- 1y ago

Black Nail Polish Matte Nail Polish Quick-drying No Need for UV Curing Perfect for Women During Winter or Christmas Apply base coat to strengthen nails
- Price
- £3.41
- Rating
- 4.1/5
- Reviews
- 271
- Age
- 1y ago

Essie ExprEssie Quick Dry Formula Black Grey Nail Polish 380 Now Or Never
- Price
- £3.70
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 6y ago

Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
- Price
- £2.88
- Rating
- 4.4/5
- Reviews
- 78,935
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Rimmel60%
- JODSONE16%
- essie10%
- KKwoter9%
- Barry M4%
Demand
Black Nail Polish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Black Nail Polish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black nail polish147K/yr
- black nail varnish36K/yr
- black nail polish quick dry11K/yr
- nail polish black9K/yr
- black nail varnish quick dry4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Nail Polish
We read the reviews and the return reasons for every product selling here.
“Only been on a few hours and chipped and coming off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Nail Polish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









