Is black lipstick profitable to sell on Amazon United Kingdom?

The niche generates £88K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the black lipstick niche?

20 brands and 82 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in black lipstick?

Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.4%.

When does demand for black lipstick peak?

Demand peaks in Oct–Nov; the busiest month runs 9.3× the quietest.

What does it cost to enter the black lipstick niche?

Listings span £2.34–£15.48; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 3,665 reviews — the moat a new listing must climb.

black lipstick

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.34–$15.48) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,665.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£88K

£88K/yr · 151K searches

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.35

avg listing price — sweet spot $15–$100

Price range

Bad£2.34–£15.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, black lipstick is a £88K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black lipstick market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £80K–£107K; units × avg price
Conversion rate: 10.9%
Avg BSR: #306
Page quality: 0%
Prime: 96%
Sponsored: 63%
Out of stock: 15.4%
Avg brand age: 41 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

31%

Profusion Cosmetics15%
3INA13%
e.l.f.12%
NYX PROFESSIONAL MAKEUP11%
Barry M10%
L'Oreal Paris8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 9.3×

Open Trend

Top black lipstick search terms

black lipstick129K/yr -14.1%11.4% conv.
black lip stain7K/yr +8.5%3.2% conv.
black lipstick matte5K/yr -26.7%10.7% conv.
black liquid lipstick5K/yr -14.6%8.5% conv.
black lipstick long lasting5K/yr +3.5%5.3% conv.

All search terms

Top black lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup

Profusion Cosmetics£2.343.9★45 rev

e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free All Night

e.l.f.£8.034.2★5,503 rev

Barry M Cosmetics Ultimate Icons Lip Paint Black

Barry M£4.204.2★5,258 rev

3INA MAKEUP - The Lipstick 900- Black Lipstick with Vitamin E & Shea Butter - Long Lasting Matte Creamy Lip Colour.

3INA£8.104.4★2,012 rev

LOreal Paris Infallible Vampies Lip Paint Black Widow 113

L'Oreal Paris£2.474.3★402 rev

Newest

by launch date

3Pcs Black Matte Liquid Lipstick Lip Liner & Lip Gloss Trio Set - Long-Lasting Waterproof Lip Stain Moisturizing Non-Sticky Velvet Finish for Halloween Go/th Makeup High-Pigment Lip Colors

VOAVIA£3.675 rev

9mo ago

LOPHE 3Pcs Black Lip Kit Set | Matte Velvet Liquid Lipstick Lip Gloss & Lip Liner | Waterproof Long Lasting Makeup for Halloween Christmas Gothic & Cosplay | Gift Ready

LOPHE£3.89131 rev

11mo ago

3Pcs Black Liquid Lipstick and Lip Liner Set Matte Black Lip Gloss Set Long-Lasting Non-Stick Lip Stain Halloween Smokey Goth Makeup

Yeuxtty£4.9220 rev

11mo ago

3PCS Matte Liquid Lipstick Lip Balm & Lip Liner Lip Kit Hydrating Tinted Black Lip Balm Collagen Lip Gloss For Dry Lips Waterproof Make Up Set (# 05 Black)

HOPHAT£5.30169 rev

1y ago

Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup

Profusion Cosmetics£2.3445 rev

1y ago

What buyers say about black lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Great Colour”

Value For Money14%

“Worth the money”

Quality-Overall8%

“High quality and natural looking”

Durability7%

“had lasting properties”

Ease Of Application6%

“Applies amazing”

Moist/Dry4%

“It's super hydrating”

Soft Feel3%

“feels really nice on”

Texture/Consistency-Overall3%

“A nice smooth texture”

Coverage3%

“Very good great coverage”

Ease Of Use2%

“It's fabulous to use”

What buyers complain about

Color14%

“barely any colour”

Value For Money12%

“a bit costly”

Durability9%

“not lasting”

Quality-Overall7%

“The lip liner was poor quality”

Stain Resistance4%

“Unfortunately, the stain doesnt last that long”

Adhesion/Stickiness4%

“Doesn't stick to lips”

Moist/Dry4%

“I struggle with lipstick - it dries out my lips leaving them dry & flakey”

Smell3%

“Really bad smell”

Texture/Consistency-Overall3%

“The matt texture is a little unpleasant”

Natural Resource Wastage3%

“Waste of money”

Top return reasons

Color48%

Advertised Vs Actual Product12%

Functionality-Overall12%

Defective Material/Parts6%

Product Condition4%

Smell3%

Durability3%

Value For Money3%

Compatibility-Overall3%

Quality-Overall2%

Common questions

Is black lipstick profitable to sell on Amazon United Kingdom?: The niche generates £88K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the black lipstick niche?: 20 brands and 82 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in black lipstick?: Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.4%.
When does demand for black lipstick peak?: Demand peaks in Oct–Nov; the busiest month runs 9.3× the quietest.
What does it cost to enter the black lipstick niche?: Listings span £2.34–£15.48; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 3,665 reviews — the moat a new listing must climb.