Black Lipstick

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

10.9%

Market size, estimated

£88Ka year

Peak month

October9.3× the quietest month

Top search term

black lipstick129K searches a year

Listings sell for £5.35 on average, from £2.34 to £15.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.35 that is £3K to £4K a year per listing.

Average price

£5.35under the $15 to $100 sweet spot

Price range

£2.34–£15.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #306 within Make-up. It carries 3,665 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

96%

Out of stock, average day

15.4%

Average rank

#306in Make-up

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,665per listing

Listings tracked

24

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months