Black Lipstick
Black Lipstick shows low returns (0.4%), but prices mostly outside the sweet spot ($2.34–$15.48) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Black Lipstick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Lipstick is a £88K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Black Lipstick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.4% over the last 90 days and 10.9% of searches end in a purchase.
£88K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Black Lipstick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup
- Price
- £2.34
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 1y ago
e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free All Night
- Price
- £8.03
- Rating
- 4.2/5
- Reviews
- 5,503
- Age
- 3y ago
Barry M Cosmetics Ultimate Icons Lip Paint Black
- Price
- £4.20
- Rating
- 4.2/5
- Reviews
- 5,258
- Age
- 8y ago
3INA MAKEUP - The Lipstick 900- Black Lipstick with Vitamin E & Shea Butter - Long Lasting Matte Creamy Lip Colour.
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 2,012
- Age
- 5y ago
LOreal Paris Infallible Vampies Lip Paint Black Widow 113
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 402
- Age
- 8y ago
Trending
90-day click momentum
NYX Lip Gloss Professional Makeup Lip IV Lip Stain 1-Swipe Vitamin-Infused Longwear Color Hydrating Gloss Up to 12HR Hydration High Pigment Wet Shine Finish Vegan Korean Makeup Grape Gushin
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 13,812
- Age
- 1y ago
VANERIA Goth Lip Stain Long-Lasting High-Impact Matte Liquid Lipstick Moisturizes Lips Smudge-Proof (Punk Black)
- Price
- £6.13
- Rating
- 3.5/5
- Reviews
- 106
- Age
- 1y ago
3Pcs Black Matte Liquid Lipstick Lip Liner & Lip Gloss Trio Set - Long-Lasting Waterproof Lip Stain Moisturizing Non-Sticky Velvet Finish for Halloween Go/th Makeup High-Pigment Lip Colors
- Price
- £3.67
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 9mo ago
Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight
- Price
- £15.48
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 17y ago
Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup
- Price
- £2.34
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date3Pcs Black Matte Liquid Lipstick Lip Liner & Lip Gloss Trio Set - Long-Lasting Waterproof Lip Stain Moisturizing Non-Sticky Velvet Finish for Halloween Go/th Makeup High-Pigment Lip Colors
- Price
- £3.67
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 9mo ago
LOPHE 3Pcs Black Lip Kit Set | Matte Velvet Liquid Lipstick Lip Gloss & Lip Liner | Waterproof Long Lasting Makeup for Halloween Christmas Gothic & Cosplay | Gift Ready
- Price
- £3.89
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 11mo ago
3Pcs Black Liquid Lipstick and Lip Liner Set Matte Black Lip Gloss Set Long-Lasting Non-Stick Lip Stain Halloween Smokey Goth Makeup
- Price
- £4.92
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 11mo ago
3PCS Matte Liquid Lipstick Lip Balm & Lip Liner Lip Kit Hydrating Tinted Black Lip Balm Collagen Lip Gloss For Dry Lips Waterproof Make Up Set (# 05 Black)
- Price
- £5.30
- Rating
- 4.3/5
- Reviews
- 169
- Age
- 1y ago
Profusion Cosmetics Crystal Ritual High Impact Black Lipstick Rich Cream Formula Intense Lip Color Mystery Shade for Bold Lip Makeup
- Price
- £2.34
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
82
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
31%
- Profusion Cosmetics15%
- 3INA13%
- e.l.f.12%
- NYX PROFESSIONAL MAKEUP11%
- Barry M10%
- L'Oreal Paris8%
Black Lipstick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 9.3×
Top Black Lipstick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black lipstick129K/yr
- black lip stain7K/yr
- black lipstick matte5K/yr
- black liquid lipstick5K/yr
- black lipstick long lasting5K/yr
What reviews say buyers love and hate about Black Lipstick
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great Colour”
“Worth the money”
“High quality and natural looking”
“had lasting properties”
“Applies amazing”
What buyers complain about
62% of reviews“barely any colour”
“a bit costly”
“not lasting”
“The lip liner was poor quality”
“Unfortunately, the stain doesnt last that long”
Black Lipstick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Lipstick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
