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Black Honey

Fail

The top 5 brands take 100% of clicks, so Black Honey is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£268K/yr226K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
95%top-5 click share · 3 brands · 6 sellers

Flapen Score

Black Honey against its category

The dotted line is the Beauty average. Past it, Black Honey is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Honey 226K times last year and spent an estimated £268K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
9.4%
Market size, estimated
£268Ka year
Top search term
clinique black honey61K searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £5.09 to £18.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £12.56 that is £19K to £25K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£5.09–£18.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Make-up. It carries 9,244 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Make-up
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,244per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Black Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 35%

Search terms

Top Black Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clinique black honey61K/yr
  • clinique lipstick35K/yr
  • black honey clinique31K/yr
  • black honey18K/yr
  • clinique black honey lipstick18K/yr
  • clinique lip balm12K/yr
  • black honey lipstick9K/yr
  • clinique lipsticks for women8K/yr
  • clinique almost lipstick7K/yr
  • clinique lip gloss5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Honey

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
26%of negative reviews mention “Color”
0.4%of orders come back
“No colour at all”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Honey questions

Answered from the same tracked data.