black honey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£268K£268K/yr · 226K searches
Price range
Bad£5.09–£18.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,243.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black honey is a £268K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black honey market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £188K–£251K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Clinique89%
- Shengqialun6%
- KYDA5%
Top black honey search terms
- clinique black honey61K/yr
- clinique lipstick35K/yr
- black honey clinique31K/yr
- black honey18K/yr
- clinique black honey lipstick18K/yr
- clinique lip balm12K/yr
- black honey lipstick9K/yr
- clinique lipsticks for women8K/yr
- clinique almost lipstick7K/yr
- clinique lip gloss5K/yr
Top black honey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight
Clinique£15.484.5★17,130 rev
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
Clinique£15.724.5★17,130 rev
Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)
Shengqialun£5.174.5★45 rev
Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine
Clinique£18.094.5★3,502 rev
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
Clinique£15.794.5★17,130 rev
Newest
by launch dateClinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
Clinique£15.7217,130 rev
Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)
Shengqialun£5.1745 rev
Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine
Clinique£18.093,502 rev
KYDA Honey Lipstick Tint Hydrating Sheer Formula Lipstick Natural Glossy Finish Lasting Moisturizing Lip Care Balm for Dry Lips Black Candy
KYDA£5.09524 rev
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
Clinique£15.7917,130 rev
Trending
90-day click momentumKYDA Honey Lipstick Tint Hydrating Sheer Formula Lipstick Natural Glossy Finish Lasting Moisturizing Lip Care Balm for Dry Lips Black Candy
KYDA£5.094.2★
Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)
Shengqialun£5.174.5★
Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine
Clinique£18.094.5★
Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight
Clinique£15.484.5★
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
Clinique£15.724.5★
What buyers say about black honey
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely colour”
“Excellent value”
“High quality and natural looking”
“very keeps lips moisturized”
“A nice smooth texture”
“It's fabulous to use”
“Easy to apply”
“the application is so smooth”
“It gives a nice everyday look”
“Love that its buildable”
What buyers complain about
“No colour at all”
“Not worth the price”
“does not last”
“Dried up and disappeared within hours”
“Waste of money”
“This lipstick caused a bad allergic reaction”
“Really bad smell”
“too sticky or whatever”
“I thought the texture seemed to be sticky”
“honestly, the quality is very disappointing”
Top return reasons
Common questions
- Is black honey profitable to sell on Amazon United Kingdom?
- The niche generates £268K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the black honey niche?
- 3 brands and 6 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black honey?
- Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.4%.
- What does it cost to enter the black honey niche?
- Listings span £5.09–£18.09; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 9,244 reviews — the moat a new listing must climb.