Black Honey
brand-locked demand (top 5 brands take 100% of clicks) — Black Honey doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Black Honey profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Honey is a £268K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Black Honey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.6% over the last 90 days and 9.4% of searches end in a purchase.
£268K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 6 products
Top Black Honey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight
- Price
- £15.48
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 17y ago
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
- Price
- £15.72
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 10mo ago
Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 3,502
- Age
- 1y ago
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
- Price
- £15.79
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 5y ago
Trending
90-day click momentum
KYDA Honey Lipstick Tint Hydrating Sheer Formula Lipstick Natural Glossy Finish Lasting Moisturizing Lip Care Balm for Dry Lips Black Candy
- Price
- £5.09
- Rating
- 4.2/5
- Reviews
- 524
- Age
- 2y ago
Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 3,502
- Age
- 1y ago
Clinique Almost Lipstick in 3 Iconic Shades | Off Campus | Black Honey Pink and Nude Honey | Sheer + Lightweight
- Price
- £15.48
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 17y ago
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
- Price
- £15.72
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 10mo ago
Newest
by launch dateClinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
- Price
- £15.72
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 10mo ago
Black Honey Lipstick Honey Lipstick Hydrating Tinted Lip Balm Nourishing Moisturising Tint Lip Care Makeup For Dry (Black)
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago
Clinique Pop Longwear Lipstick | Long Lasting Satin Matte + Shine
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 3,502
- Age
- 1y ago
KYDA Honey Lipstick Tint Hydrating Sheer Formula Lipstick Natural Glossy Finish Lasting Moisturizing Lip Care Balm for Dry Lips Black Candy
- Price
- £5.09
- Rating
- 4.2/5
- Reviews
- 524
- Age
- 2y ago
Clinique Almost Lipstick In Iconic Shades Black Honey Pink Honey And Nude | Sheer + Lightweight
- Price
- £15.79
- Rating
- 4.5/5
- Reviews
- 17,130
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Clinique89%
- Shengqialun6%
- KYDA5%
Top Black Honey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- clinique black honey61K/yr
- clinique lipstick35K/yr
- black honey clinique31K/yr
- black honey18K/yr
- clinique black honey lipstick18K/yr
- clinique lip balm12K/yr
- black honey lipstick9K/yr
- clinique lipsticks for women8K/yr
- clinique almost lipstick7K/yr
- clinique lip gloss5K/yr
What reviews say buyers love and hate about Black Honey
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Lovely colour”
“Excellent value”
“High quality and natural looking”
“very keeps lips moisturized”
“A nice smooth texture”
What buyers complain about
77% of reviews“No colour at all”
“Not worth the price”
“does not last”
“Dried up and disappeared within hours”
“Waste of money”
Black Honey return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Honey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
