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Black Hand Towel

Fail

Shoppers spend an estimated $40K a year here, so Black Hand Towel is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£40K/yr55K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
59%top-5 click share · 15 brands · 22 sellers

Flapen Score

Black Hand Towel against its category

The dotted line is the Beauty average. Past it, Black Hand Towel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Hand Towel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Hand Towel 55K times last year and spent an estimated £40K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
8.0%
Market size, estimated
£40Ka year
Peak month
February1.5× the quietest month
Top search term
black hand towel36K searches a year

02 · Price

A sale here is worth £9.12.

Listings sell for £9.12 on average, from £3.72 to £16.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.12 that is £912 to £2K a year per listing.

Average price
£9.12under the $15 to $100 sweet spot
Price range
£3.72–£16.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£912–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #68 within Face. It carries 1,729 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
82%
Out of stock, average day
14.4%
Average rank
#68in Face
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,729per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Hand Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

20%

  • Brand 138%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 63%

Demand

Black Hand Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Black Hand Towel

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Hand Towel questions

Answered from the same tracked data.