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48

black hair spray colour

Skip it

Soft demand (-33.8% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 8Conversion 86Competition 33Returns 98Price range 25Avg price 22Brand share 66Review moat 51Quality gap 90

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,477.44

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.00–£18.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£88K

£88K/yr · 114K searches

Avg price

Bad£7.96

avg listing price — sweet spot $15–$100

Growth

Bad-33.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, black hair spray colour is a £88K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

black hair spray colour market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
£100K–£119K
units × avg price
Conversion rate
9.7%
Avg BSR
#256
Page quality
0%
Prime
94%
Sponsored
78%
Out of stock
2.8%
Avg brand age
47 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

66

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

30%

  • ROOT PERFECT22%
  • L'Oreal Paris15%
  • LOPHE13%
  • GLOW RIOT8%
  • Party Success8%
  • Colour Culture5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 7.8×

Top black hair spray colour search terms

  • black hair spray48K/yr
  • black hair spray for hairline5K/yr
  • black spray hair4K/yr
  • black hair spray temporary25K/yr
  • black spray for hair7K/yr
  • black hairspray7K/yr
  • black hair dye spray4K/yr
  • black hair spray temporary kids11K/yr
  • black hairspray wash out2K/yr
All search terms

Top black hair spray colour products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£9K20%£18K30%£26K40%£35K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about black hair spray colour

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent Product”

Color14%

“looks close to natural”

Coverage12%

“Good coverage”

Value For Money9%

“Good value for money”

Efficiency6%

“It works fine”

Suitability Colored Hair5%

“It conceals the grey hairs”

Ease Of Application4%

“was easy to apply”

Hair Growth3%

“Convenient for hairline thining”

Color Fading/Discoloration2%

“Great colour spray handy to take on holiday does the job saves from always colouring your hair I bought again got it cheaper second time bought”

Allergies2%

“I didnt experience any irritation”

What buyers complain about

Quality-Overall11%

“Clearly a cheap version”

Color8%

“is more of a grey black colour”

Allergies6%

“The only downfall is that it can make your head a bit itchy so I try not to use it a lot”

Value For Money5%

“Over priced for what it is”

Suitability Colored Hair5%

“White people, do not use it, people will think your going around doing black face”

Functionality-Overall5%

“Doesnt work”

Advertised Vs Actual Product4%

“Useless advertisement”

Weight Heavy4%

“It seemed underweight to me”

Size-Overall4%

“it doesn't fit the product so goes straight in the bin”

Natural Ingredients4%

“in general when applied to the hair doesnt look natural”

Top return reasons

Color21%
Motor Power10%
Functionality-Overall10%
Defective Material/Parts9%
Adhesion/Stickiness8%
Quality-Overall7%
Size-Overall5%
Leak-Proof5%
Add-Ons/Attachments4%
Advertised Vs Actual Product4%

Common questions

Is black hair spray colour profitable to sell on Amazon United Kingdom?
The niche generates £88K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Skip it (48/100).
How competitive is the black hair spray colour niche?
18 brands and 66 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in black hair spray colour?
Top complaints mined from reviews: Quality-Overall, Color, Allergies. The return rate is 0.4%.
When does demand for black hair spray colour peak?
Demand peaks in Oct–Nov; the busiest month runs 7.8× the quietest.
What does it cost to enter the black hair spray colour niche?
Listings span £3.00–£18.99; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 1,477 reviews — the moat a new listing must climb.