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Black Hair Spray Colour

Fail

Demand is soft, at -33.8% this quarter, so Black Hair Spray Colour is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£88K/yr114K searches / yr
90-day growth
-33.8%search demand this quarter
Competition
65%top-5 click share · 18 brands · 66 sellers

Flapen Score

Black Hair Spray Colour against its category

The dotted line is the Beauty average. Past it, Black Hair Spray Colour is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Hair Spray Colour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Hair Spray Colour 114K times last year and spent an estimated £88K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-33.8%
Conversion, latest week
9.7%
Market size, estimated
£88Ka year
Peak month
October7.8× the quietest month
Top search term
black hair spray48K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £3.00 to £18.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.96 that is £4K to £6K a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£3.00–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #256 within Hair Colour. It carries 1,477 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
2.8%
Average rank
#256in Hair Colour
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,477per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Hair Spray Colour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

66

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

30%

  • Brand 122%
  • Brand 215%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Black Hair Spray Colour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 7.8×

Search terms

Top Black Hair Spray Colour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black hair spray48K/yr
  • black hair spray for hairline5K/yr
  • black spray hair4K/yr
  • black hair spray temporary25K/yr
  • black spray for hair7K/yr
  • black hairspray7K/yr
  • black hair dye spray4K/yr
  • black hair spray temporary kids11K/yr
  • black hairspray wash out2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Hair Spray Colour

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Clearly a cheap version”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Hair Spray Colour questions

Answered from the same tracked data.