Is black hair shampoo profitable to sell on Amazon United Kingdom?

The niche generates £124K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the black hair shampoo niche?

17 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in black hair shampoo?

Top complaints mined from reviews: Allergies, Stain Resistance, Color. The return rate is 0.6%.

When does demand for black hair shampoo peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the black hair shampoo niche?

Listings span £6.88–£14.15; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.

black hair shampoo

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($6.88–$14.15) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good974.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.97

avg listing price — sweet spot $15–$100

Market size

Okay£124K

£124K/yr · 143K searches

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Price range

Bad£6.88–£14.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black hair shampoo is a £124K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

black hair shampoo market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £100K–£125K; units × avg price
Conversion rate: 8.7%
Avg BSR: #480
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 14.7%
Avg brand age: 43 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

27%

IIIMEIDU24%
KINGMING12%
KAISASA10%
BLSFXROE9%
BELEZALIB9%
JELMOK8%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -6.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top black hair shampoo search terms

black hair dye shampoo83K/yr -9.8%8.7% conv.
black hair shampoo25K/yr +6.0%3.9% conv.
black dye shampoo8K/yr -5.1%9.3% conv.
black shampoo hair dye5K/yr +3.4%10.5% conv.
hair dye shampoo natural black4K/yr -20.8%7.3% conv.
kaisasa hair dye shampoo5K/yr -9.2%4.7% conv.
shampoo for black hair3K/yr +31.3%1.8% conv.
meidu hair dye shampoo6K/yr -21.6%3.2% conv.
hair dye shampoo black4K/yr -8.8%7.9% conv.

All search terms

Top black hair shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black Hair Dye Shampoo 3 in 1 Herbal Dye Shampoo for Grey Hair Coverage Hair Color for Women and Men (Natural Black) 500ml

IIIMEIDU£10.494.2★2,605 rev

Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo for Women and Men Hair Dye to Cover Gray Hair Herbal Ingredient Shampoos for Grey Hair Coverage 500ml (Black)

KAISASA£10.784.5★1,089 rev

500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women

BLSFXROE£7.314.3★443 rev

JELMOK Black Hair Dye Shampoo for Grey Hair Coverage 500ML Instant Color Shampoo 3 in 1 Natural Color - Long Lasting - Colour Shampoos Coloring in Minutes for Women Men (Black)

JELMOK£7.994.1★1,298 rev

Black Hair Dye Shampoo 3 in 1 for Gray Hair Hair Colour Shampoo for Women Men Grey Coverage (500 ml)

KINGMING£14.124.2★2,016 rev

Newest

by launch date

Black Hair Dye Shampoo 3 in1 Black Shampoo Hair Dye for Gray Coverage Natural Hair Color for Women Men Herbal Formula Ammonia-free

JUANCHI£9.77376 rev

4mo ago

Hair Dye Shampoo for Women Men 3 in 1 Cover Gray hairs Herbal Ingredients Natural Hair Colour Shampoo Contains Ginseng Extract Natural Haircoloring (Black)

MEIDU£9.4682 rev

7mo ago

Black Hair Dye Shampoo 3 in 1 100% Grey Hair Coverage Herbal Natural Semi Permanent Hair Colour Shampoo for Wome Men

Farndu£8.39903 rev

9mo ago

500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women

BLSFXROE£7.31443 rev

10mo ago

Black Hair Dye Shampoo 3 in1 Black Shampoo Hair Dye for Gray Coverage Natural Hair Color for Women Men Herbal Formula Ammonia-free Lasts 30 Days 500ML (16.90 oz)

JUANCHI£11.16528 rev

1y ago

What buyers say about black hair shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product”

Ease Of Use13%

“easy to comb”

Color11%

“Great colour”

Suitability Colored Hair8%

“it colour my hair great”

Advertised Vs Actual Product6%

“The works very much as its advertised”

Value For Money6%

“Great value for money”

Coverage4%

“Full coverage”

Efficiency4%

“It works well”

Smell4%

“There is no nasty smell or irritation unlike some hair dyes”

Ease Of Application3%

“Ease of application”

What buyers complain about

Allergies14%

“Severe Allergic Reaction”

Stain Resistance7%

“Downside: this product does stain”

Color7%

“Not shades of gray”

Quality-Overall7%

“No good quality rubbish”

Suitability Colored Hair6%

“I have dyed my hair black for about 26 years n now realise how harsh the black dye is in my hair”

Functionality-Overall5%

“Didn't work”

Skin Health5%

“Everyone's skin is different, it has a burning effect, so be very careful, friends”

Ingredients-Overall3%

“Harsh chemicals”

Hair Related3%

“But my hair is getting greyer”

Advertised Vs Actual Product2%

“Description wrong”

Top return reasons

Color23%

Functionality-Overall10%

Ingredients-Overall10%

Advertised Vs Actual Product8%

Leak-Proof7%

Quality-Overall5%

Stain Resistance5%

Suitability Colored Hair5%

Hair Related4%

Damage/Burn Hair3%

Common questions

Is black hair shampoo profitable to sell on Amazon United Kingdom?: The niche generates £124K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the black hair shampoo niche?: 17 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in black hair shampoo?: Top complaints mined from reviews: Allergies, Stain Resistance, Color. The return rate is 0.6%.
When does demand for black hair shampoo peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the black hair shampoo niche?: Listings span £6.88–£14.15; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.