Skip to content

Black Hair Shampoo

Black Hair Shampoo shows low returns (0.6%), but prices mostly outside the sweet spot ($6.88–$14.15) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 28Growth 22Conversion 82Competition 66Returns 97Price range 0Avg price 33Brand share 67Review moat 63Quality gap 82
This niche Category average · 2,481 niches

Is Black Hair Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Hair Shampoo is a £124K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.

Black Hair Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.8% over the last 90 days and 8.7% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr13K
Search volume / yr-6.8%143K
Conversion rate8.7%
Avg price£9.97

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers17 · 22
Top-5 product click share46%
Open market35%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement100%
New entrants (1y)6· 1 succeeded
Avg rating4.2★
Avg reviews974

Top Black Hair Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

22

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

27%

  • IIIMEIDU24%
  • KINGMING12%
  • KAISASA10%
  • BLSFXROE9%
  • BELEZALIB9%
  • JELMOK8%

Black Hair Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume143KCVR8.7%Products25Brands17Top 5 Brands65%OOS Rate14.7%Rating4.2★Reviews974Avg BSR#480
3K2KSpike '25Prime Day '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Black Hair Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black hair dye shampoo83K/yr
  • black hair shampoo25K/yr
  • black dye shampoo8K/yr
  • black shampoo hair dye5K/yr
  • hair dye shampoo natural black4K/yr
  • kaisasa hair dye shampoo5K/yr
  • shampoo for black hair3K/yr
  • meidu hair dye shampoo6K/yr
  • hair dye shampoo black4K/yr

What reviews say buyers love and hate about Black Hair Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall17%

Excellent product

Ease Of Use13%

easy to comb

Color11%

Great colour

Suitability Colored Hair8%

it colour my hair great

Advertised Vs Actual Product6%

The works very much as its advertised

What buyers complain about

59% of reviews
Allergies14%

Severe Allergic Reaction

Stain Resistance7%

Downside: this product does stain

Color7%

Not shades of gray

Quality-Overall7%

No good quality rubbish

Suitability Colored Hair6%

I have dyed my hair black for about 26 years n now realise how harsh the black dye is in my hair

Black Hair Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
23%
2Functionality-Overall
10%
3Ingredients-Overall
10%
4Advertised Vs Actual Product
8%
5Leak-Proof
7%

Common Black Hair Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Hair Shampoo 55/100 on Amazon United Kingdom — Worth a look. The niche generates £124K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -6.8% over the last 90 days.
Search demand for Black Hair Shampoo on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.