black hair dye
Skip itPrices mostly outside the sweet spot ($2.54–$7.80) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Good£326K£326K/yr · 665K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,778.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£4.69avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£7.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black hair dye is a £326K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black hair dye market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £375K–£469K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
46
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- LIVE32%
- Palette22%
- Clairol19%
- Garnier12%
- Olia9%
- Creme supreme4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top black hair dye search terms
- black hair dye453K/yr
- hair dye black38K/yr
- black hair dye permanent36K/yr
- jet black hair dye28K/yr
- natural black hair dye14K/yr
- permanent black hair dye10K/yr
- hair black dye7K/yr
- live black hair dye7K/yr
- black permanent hair dye8K/yr
- garnier black hair dye8K/yr
Top black hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.484.4★854 rev
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 2 BLACK
Clairol£5.274.6★1,622 rev
Palette Deluxe Creme Colouration 1-0 Deep Natural Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.584.4★872 rev
Garnier Nutrisse Ultra Color Hair Dye Vegan 1.10 Infinite Black. Ensures 100% grey coverage and deep endless shine with 8-week colour. No-ammonia vegan formula for an intense dramatic black.
Garnier£5.944.4★38,564 rev
Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.
Olia£7.214.4★28,518 rev
Newest
by launch dateSchwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.48854 rev
Schwarzkopf Creme Supreme 1-0 Natural Black Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.80226 rev
Palette Deluxe Creme Colouration 1-0 Deep Natural Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.58872 rev
Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.57872 rev
Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.54872 rev
Trending
90-day click momentumSchwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
LIVE£5.484.4★
Schwarzkopf Creme Supreme 1-0 Natural Black Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
Creme supreme£7.804.3★
Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
Palette£2.574.4★
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 2 Black
Clairol£3.494.5★
Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.
Olia£7.214.4★
What buyers say about black hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Love the colour”
“Great price”
“A decent product at a reasonable price which provides reliable results”
“Great hair dye”
“Easy to use”
“Good coverage”
“Perfectly covered my grey hair, smells lovely and the conditioner mask is very soothing”
“Leaves my hair silky soft”
“the colour lasts longer than most black hair dyes”
“Long-lasting, looks good”
What buyers complain about
“Black dyes are just not what used to be these days”
“Black dyes are just not what used to be these days”
“But it had been leaking the nip to the bottle was open”
“didnt think this one lasted as long as the xxl live”
“Too expensive”
“Fake Descriptions”
“Doesn't work not good at all”
“I had a terrible allergic reaction to this dye”
“Smells awful”
“Stained my face and neck, and my scalp also”
Common questions
- Is black hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £326K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the black hair dye niche?
- 7 brands and 46 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in black hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Leak-Proof. The return rate is 0.1%.
- When does demand for black hair dye peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the black hair dye niche?
- Listings span £2.54–£7.80; the average listing price is £4.69 (sweet spot $15–$100). The average incumbent carries 6,778 reviews — the moat a new listing must climb.