Black Hair Dye

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £326K a year.

Searches, last 12 months

665K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

10.5%

Market size, estimated

£326Ka year

Peak month

April2.0× the quietest month

Top search term

black hair dye453K searches a year

Listings sell for £4.69 on average, from £2.54 to £7.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £4.69 that is £28K to £38K a year per listing.

Average price

£4.69under the $15 to $100 sweet spot

Price range

£2.54–£7.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

6,000–8,000

Revenue per listing a year

£28K–£38K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hair Colour. It carries 6,778 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#22in Hair Colour

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,778per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months