Black Hair Dye
prices mostly outside the sweet spot ($2.54–$7.80) — Black Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Is Black Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Hair Dye is a £326K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May. Verdict: Skip it — 43/100.
Black Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.0% over the last 90 days and 10.5% of searches end in a purchase.
£326K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Black Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 2 BLACK
- Price
- £5.27
- Rating
- 4.6/5
- Reviews
- 1,622
- Age
- 8y ago
Palette Deluxe Creme Colouration 1-0 Deep Natural Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Garnier Nutrisse Ultra Color Hair Dye Vegan 1.10 Infinite Black. Ensures 100% grey coverage and deep endless shine with 8-week colour. No-ammonia vegan formula for an intense dramatic black.
- Price
- £5.94
- Rating
- 4.4/5
- Reviews
- 38,564
- Age
- 5y ago
Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Trending
90-day click momentumSchwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Creme Supreme 1-0 Natural Black Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.80
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Clairol Lasting Colour Permanent Hair Dye | Ideal Grey Coverage | Shiny and Moisturised Hair | 2 Black
- Price
- £3.49
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 1y ago
Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.
- Price
- £7.21
- Rating
- 4.4/5
- Reviews
- 28,518
- Age
- 13y ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour 099 Deep Black Long-lasting Permanent Black Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf Creme Supreme 1-0 Natural Black Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage
- Price
- £7.80
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 6mo ago
Palette Deluxe Creme Colouration 1-0 Deep Natural Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Palette Deluxe Creme Colouration 1-1 Blue Black Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage
- Price
- £2.54
- Rating
- 4.4/5
- Reviews
- 872
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
46
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- LIVE32%
- Palette22%
- Clairol19%
- Garnier12%
- Olia9%
- Creme supreme4%
- Open — no brand owns it (1 brand, 3%)
Black Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top Black Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- black hair dye453K/yr
- hair dye black38K/yr
- black hair dye permanent36K/yr
- jet black hair dye28K/yr
- natural black hair dye14K/yr
- permanent black hair dye10K/yr
- hair black dye7K/yr
- live black hair dye7K/yr
- black permanent hair dye8K/yr
- garnier black hair dye8K/yr
What reviews say buyers love and hate about Black Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Love the colour”
“Great price”
“A decent product at a reasonable price which provides reliable results”
“Great hair dye”
“Easy to use”
What buyers complain about
77% of reviews“Black dyes are just not what used to be these days”
“Black dyes are just not what used to be these days”
“But it had been leaking the nip to the bottle was open”
“didnt think this one lasted as long as the xxl live”
“Too expensive”
Common Black Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
