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Black Hair Band

Fail

Prices span $2.68–$5.05, mostly outside the sweet spot, so Black Hair Band is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£63K/yr94K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
80%top-5 click share · 10 brands · 17 sellers

Flapen Score

Black Hair Band against its category

The dotted line is the Beauty average. Past it, Black Hair Band is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Hair Band market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Hair Band 94K times last year and spent an estimated £63K. The top 5 brands take 85% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
18.2%
Market size, estimated
£63Ka year
Peak month
September1.5× the quietest month
Top search term
black hair bands44K searches a year

02 · Price

A sale here is worth £3.69.

Listings sell for £3.69 on average, from £2.68 to £5.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.69 that is £2K to £3K a year per listing.

Average price
£3.69under the $15 to $100 sweet spot
Price range
£2.68–£5.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #15 within Hair Styling Accessories. It carries 2,747 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#15in Hair Styling Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,747per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Hair Band products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

12%

  • Brand 134%
  • Brand 222%
  • Brand 314%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Black Hair Band search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Black Hair Band search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black hair bands44K/yr
  • black hair ties16K/yr
  • black hair bobbles15K/yr
  • black bobbles11K/yr
  • black hairbands6K/yr
  • hair bands black3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Hair Band

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
18%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Hair Band questions

Answered from the same tracked data.